Exclusive data from Adlucent’s B2C retailers combined with thoughtful recommendations will be shared to help you prepare your 2021 marketing strategy. Learn how to accelerate digital marketing outcomes through ecommerce insights based on actual retail cost, revenue and conversion data.
Customers have been migrating from in-store to online for the last decade but last year we have seen an unprecedented acceleration of this trend due to Covid. Retailers are continuing to figure out how to bring the in-store experience to eCommerce and deliver the kind of personalized, high-touch service that...
TikTok's reported halting of ecommerce expansion plans has marketers yet again questioning the future of livestream shopping.
About half of Tampon Tribe's sales are business-to-business, putting its clean period care products in places like hotels and corporate campuses. Jennifer Eden spoke with Modern Retail at the eTail West conference in Palm Springs about the tampon brand's focus on sustainability.
Funding for startups in 2022 dropped 31% from its height in 2021, according to data from PitchBook released last month. Experts said that while other discretionary categories like electronics, apparel and home furnishing have seen people cut back on spending, the same has not been true for beauty.
As the largest search engine in the world, Google’s ecommerce changes greatly affect fashion brands who want to position themselves front and center for customer discovery. The new shopping tools including 3D products, buying guides and shoppable looks were announced Wednesday at the annual Search On event, making it easier...
While the QVC model is popular among fashion brands, Walmart giant has launched a more direct form of live shopping today similar to the Chinese Taobao Live.
It is without question that the internet has become an inseparable part of everyday life. People live, learn, work, play, bank and shop online — with their smartphones now serving as the central hub of just about everything they do. With so much of that activity happening in a space...
Korean beauty companies had been expanding internationally in recent years, but one of them, AmorePacific, has predictably turned to ecommerce to deal with the global closures of brick-and-mortar stores. "Ecommerce was already very top of mind for us," Jessica Hanson, the brand's U.S. president and general manager said on the...
In a new guide for retailers, get tips and tools for using demand metrics to set pricing — as opposed to relying on price matching that may not gauge what customers are actually willing to spend.
Retail’s future lies in the hands and wallets of Generation Z — the same young individuals performing TikTok dances, spending hours on YouTube, flipping through Instagram and brushing up on financial literacy. If you think one of those is unlike the others, you’re right. As much as Gen Z embraces...
2020 Future Leader Awards, which recognize the next generation of leaders across media and marketing, fashion, beauty and retail, go to Mike Jeong of PepsiCo, Gwendolyn Rahn of PopSugar and Hana Kajimura of Allbirds.