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Web3 brands have a more native understanding of what it takes to build consumer loyalty using technology and a connected product experience. One-year-old web3 fashion brand Cult & Rain is doing this by combining an AR NFT product and an NFC tagged hoodie integrating AI design. Together, they facilitate authentication,...

This week, we take a deep dive into how the cult entertainment x fashion collaborations for "Barbie: The Movie" came about, and how their success could signal the future of brand marketing.

Apply to attend the Glossy Leaders Dinner UK, where fashion, beauty and wellness leaders will come together to discuss how they’re transforming the way they lead their brands and walk away with new connections.

As the success of luxury fashion brands becomes more fragmented, brand leaders are placing new focus on the in-store experience. Retail productivity and dwell time are among key performance indicators, while building stronger connections with customers is the main goal.  

2023 was a big year for Harlem’s Fashion Row, the agency that launched in 2007 to connect brands and designers of color. To start, the company partnered with H&M, Tommy Hilfiger, Nordstrom, and Abercrombie & Fitch; launched the combined e-commerce site and Black and Latinx designer directory, HFR & Co.;...

Models walking down a runway. It’s been done, and it continues to be done. But the designers that continue to capture the interest of fashion and beyond have consistently updated the ritual with elements that speak to the times. Paris Fashion Week has been awash with examples, inclusive of NYC-based...

As more of the fashion industry is thinking about better defining core values to connect with their customers, mental health initiatives are becoming a priority. So during the month of May, or Mental Health Awareness Month, many brands are focusing on young people and their well-being to connect with their...

Americans watched nearly 40% more TV throughout 2020, and fashion brands took notice. While advertising attention has largely shifted to digital and social channels in the last 10 years, linear TV made a comeback in the last six months, with a diverse array of brands advertising on TV. Many companies...

OnlyFan's Creative Fund: Fashion Edition is an incubator program OnlyFans launched on Thursday that will connect around a dozen fashion creators with mentors including stylists Maeve Riley and Law Roach, and beauty guru Sir John. 

Every time Gen Z uses social media, they’re bombarded with everything from evidence of their peers’ superiority and infographics about the climate crisis to Instagram-perfect models.  Gen Z is embracing nostalgia to escape the noise — and the all too frequent filter-heavy posts perpetuating unrealistic beauty standards. They’re craving light-heartedness...

Brands are increasingly recognizing the potential of the gaming industry to connect with people in an immersive way and potentially foster technological innovations. 

In this edition of the weekly Research Briefing, we highlight the second of two reports focused on retail media within our CMO Strategies series. This recently released report analyzes major retail media networks, including Walmart Connect and Target’s Roundel.