Each quarter, the Glossy team explores emerging industry trends and topics in our member-exclusive research reports. In this edition, we take a look at what defines the future shopping experience and how brands aren’t just readying themselves for what’s next, they’re creating it Introduction: Over the past decade, countless malls, department stores and brick-and-mortar locations have fallen [...]
A new study released Monday from global influencer marketing platform SocialPubli.com found that, among micro-influencers, or those with between 10,000 and 500,000 followers, 86% have purchased a specific style of apparel or fashion accessory after first seeing a fellow influencer wearing it.
On Friday, Laura Kim and Fernando Garcia presented their Monse resort 2020 collection to editors, influencers and customers in an outdoor plaza in NYC’s Financial District. Before the show, the designers -- who are also creative directors of Oscar de la Renta -- spoke with me about why resort is important and what advice they’d [...]
Sustainability has remained relatively absent from the male-dominated streetwear market, and though sustainably minded brands like Everlane and Levi’s sell both men’s and women’s styles, women’s brands known for being sustainable -- Reformation, Mara Hoffman, Eileen Fisher, the list goes on -- outnumber men’s. Even so, Taylor Stitch has remained centered on five pillars of [...]
With their launch of MZ Wallace in 2000, Monica Zwirner and Lucy Wallace Eustice were early to the direct-to-consumer game. But now, thanks to strategic relationships with department stores, wholesale makes up a big piece of the pie.
At the Glossy Summit in Miami this week -- focused on the future of fashion and luxury -- main-stage speakers repeatedly pointed to the way they’re integrating their shoppers into processes from product development to marketing. Building consumers’ trust and speaking their language is crucial, so brands are allowing them to help shape their businesses.
Forget desk-to-dinner. Today’s brands are facilitating smooth transitions from the gym to work to work event to date, and everywhere in between. Modern consumers are busy, and wardrobe changes aren’t an option. The go-to solution is increasingly athleisure, and even brands that have long ignored the trend -- or the new norm -- are finally [...]
Physical retail is emerging as the customer acquisition channel of choice among young brands laser-focused on thoughtful expansion and early profitability.
Because its stores have proven effective as member-acquisition tools, Fabletics is on a tear of opening new locations.
Since January, more than 140 established fashion brands have adopted a 3D digital design process. Because the process facilitates standardized sizing and expedited operations, plus eliminates much waste produced in production, it has big implications for the industry. Fueling the recent trend is the launch of a digital body hub by technology company Alvanon, which [...]
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