The retail landscape is in a state of flux, with DTC brands taking on wholesale partners and wholesale brands realizing the value of selling direct to consumer. As brands adjust their business models to strike a more modern DTC-wholesale mix, Joor is looking to eliminate the friction long associated with selling through retailers.
The official fashion calendar is owned by the Council of Fashion Designers of America, which requires members to have been “actively engaged in creative fashion design” for the past three years. It makes sense, considering the foundation’s purpose, but it’s forced some tension between DTC and designer-led brand leaders.
After years of catering to the whims of wholesale partners, 10-year-old fashion brand Cleobella is refocusing on its core customer.
Earlier this month, beauty brands, from L’Oréal Group’s Clarisonic to Procter & Gamble’s Olay, clamored to make their presence known at the Consumer Electronics Show in Las Vegas. It was an effort to highlight the personalized and customized experiences they’ve developed with beauty consumers in mind. But the ramifications of such tech-centric tools and their actual adoption by customers is still yet to be determined.
Kendra Scott is going all in on experiential marketing. The $1 billion jewelry brand hosts 12 to 20 events per month in each of its 94 American stores.
One of the first big fashion events of the year, Pitti Uomo kicked off yesterday. The fashion calendar is heavy in trade shows across the globe, and a number of big men’s fashion shows across Europe are just around the corner. Almost every week of 2019 will be host to a fashion week in London or Denmark or Seoul, making for a crowded calendar.
We’ve compiled our predictions for what’s to come in beauty in 2019.
Last week, I wrote about the various business reasons that are driving the primary and secondary markets (meaning brands and resellers) to work together. A perfect example of this is the partnership between Stella McCartney and The RealReal, which the two just renewed for the year of 2019. Through this partnership, customers who consign their [...]
Opening a store is one thing. Opening a four-story, 15,000-square-foot store with a 20-year, $45 million lease in NYC’s retail-prime NoHo neighborhood is quite another. Tal Zvi Nathanel and Amir Zwickel, entrepreneurs from the marketing and tech, and real estate fields, respectively, did just that this week with Showfields, their version of what like-modeled companies are labeling “the Shopify of physical retail.” In short, they set the stage for a number of digitally native brands to test physical retail with minimal investment and effort.
Shoppers are willing to pay for convenience, especially during the holidays.
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