Each quarter, the Glossy team explores key themes and topics from the rapidly evolving beauty and fashion industries and breaks them down for you. In this report, we looked at the future of beauty and wellness and the top five trends shaping the industry.
With its first entry into physical retail, 7-year-old men’s retailer Huckberry is taking the idea of customer experience to the next level.
Everyone loves a comeback story, and luxury leather goods brand Mark Cross has been working toward a strong rebuild since its return to retail in 2012.
Serving up fashion with a side of beauty and wellness is trending for retailers. Today, luxury online marketplace Orchard Mile pressed go on its first loyalty program, a multi-tier, point-based initiative granting regular customers complimentary services from a range of outside companies, largely in the beauty space. Co-founder and CEO Jennie Baik said it was [...]
Brands that have identified as “direct-to-consumer” are throwing out the playbooks of early successes in the space and establishing unique business models, customized to their customers’ buying habits. From fundraising to teaming with wholesale partners, best practices are up for debate, as what’s worked for one brand hasn’t worked for another.
Prabal Gurung and Cynthia Rowley have joined a long list of brand founders turning to both physical retail and an emerging retail model to get closer to customers. Shopping malls, in their traditional form, are out; in their place are lifestyle centers and concept shops.
As building a bond with customers becomes increasingly important, fashion retailers are working harder to welcome shoppers into their worlds. Opening physical stores with a home-y feel is trending as a go-to strategy for brands across categories.
Pop-ups had their time. Now, brands are realizing the energy and investment they require aren’t worth it, considering — by definition — they’re short-lived. Many are opting for permanent storefronts instead, while others are finding Plan B in a new wave of retailers making it easier to test the brick-and-mortar waters.
Like everything else in retail, fashion trade shows are being forced to transform in the name of relevance. In recent years, attendance at these shows has been down, thanks to more brands ramping up their direct-to-consumer businesses or trading up for individual showrooms.
Make it Instagrammable, and they will come. Saks Fifth Avenue’s theory for its New York Fashion Week Spring 2019 presence — a West Village townhouse outfitted with a DJ booth, a mirror tunnel and rooms designed to hype Saks’ top fall trends (the Wild Wild West room, for one, is decorated with cacti, and styles including Givenchy cowboy boots hang from lassos) — wasn’t uncommon, but it was a safe bet. Posting images to show off events attended and inspire FOMO among followers has become a common objective of NYFW attendees. Consider the start of every runway show: It’s lights out, phones up.
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