Instagram may dominate the social media game for fashion brands, but that's not the only channel they're using to reach customers. Many are testing the waters on WeChat, rallying millions of fans on Facebook, perfecting their quippy Twitter voices and trying to make Pinterest work.
DEC 19, 2018
On this week's episode of The Glossy Podcast, we take a look at some of our top episodes of 2018 through clips featuring guests including Madewell's Libby Wadle; Henry Davis, formerly of Glossier; and influencer Blair Eadie. Below are highlights from the episodes, edited for clarity.
DEC 11, 2018
Pinterest’s first test as a personal styling tool is with a first-of-its-kind partnership with Levi’s. “Styled by Levi’s” uses Pinterest data to create personalized Pinterest boards for Levi’s customers.
DEC 06, 2018
Since 2000, the Pantone Color Institute has announced its Color of the Year. This year, it's Living Coral, a pink hue with a gold undertone. For the last three years, Butter London, which is largely known for its nail polishes, has been the exclusive beauty partner for Pantone's Color of the Year initiative. For the 13-year-old brand, it is an opportunity to not only sell more of its nail polish but also to also bring awareness to its newer color cosmetics division, which is five years old.
NOV 30, 2018
The brand managed to drive $6 million in sales in the first 6 months by initially employing growth hacking tactics like rapidly experimenting with who it was targeting with its video content to grow sales as much as possible.
NOV 29, 2018
Hair-care brand Amika has decided to go all-in on influencers. For a recent Sephora relaunch, it worked with 40 unpaid influencers and 10 paid influencers to raise awareness among target consumers, generate engagement and to drive in-store and online purchases.
NOV 19, 2018
As Reddit looks ahead to 2019 for growth in its advertising division, it is looking at its beauty communities -- one of its most popular, with 33 million collective monthly page views -- as a key opportunity for monetization.
NOV 15, 2018
In keeping with the trend of brands strategizing to meet consumers where they are, Michael Kors is zeroing in on Chinese customers on WeChat, even in the U.S.
NOV 07, 2018
Tech companies such as Facebook and Amazon have also been working more closely with beauty brands, and this partnership comes at a time when Google has also stated plans to dominate the voice assistant category.
NOV 07, 2018
The two new Jellysmack video series, called “Boys Do It Too” and “Crowned Ladies” were inspired by the popularity of similar videos on Facebook and Instagram. The company saw the opportunity to create relevant content for men and black women -- two niche and traditionally underserved beauty groups.
NOV 05, 2018
Kristin Ess, who has 479,000 followers on Instagram, is not the only influencer Target has worked with, but its previous partnerships more often relied on people who have built their influence outside of social media specifically. The Kristin Ess partnership is tapping into not only the booming hair styling tool market, which is expected to grow to $19.6 billion globally by 2024, but also the power of social media-born influencers for product development and dissemination.
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