Instagram may dominate the social media game for fashion brands, but that's not the only channel they're using to reach customers. Many are testing the waters on WeChat, rallying millions of fans on Facebook, perfecting their quippy Twitter voices and trying to make Pinterest work.
NOV 15, 2018
In keeping with the trend of brands strategizing to meet consumers where they are, Michael Kors is zeroing in on Chinese customers on WeChat, even in the U.S.
NOV 07, 2018
Tech companies such as Facebook and Amazon have also been working more closely with beauty brands, and this partnership comes at a time when Google has also stated plans to dominate the voice assistant category.
NOV 07, 2018
The two new Jellysmack video series, called “Boys Do It Too” and “Crowned Ladies” were inspired by the popularity of similar videos on Facebook and Instagram. The company saw the opportunity to create relevant content for men and black women -- two niche and traditionally underserved beauty groups.
NOV 05, 2018
Kristin Ess, who has 479,000 followers on Instagram, is not the only influencer Target has worked with, but its previous partnerships more often relied on people who have built their influence outside of social media specifically. The Kristin Ess partnership is tapping into not only the booming hair styling tool market, which is expected to grow to $19.6 billion globally by 2024, but also the power of social media-born influencers for product development and dissemination.
OCT 19, 2018
In today’s beauty industry, success is more unpredictable than ever. This is because much of it is the result of social influence: the effect people have on one another’s decisions. Today, this effect is massive; thanks to Instagram and YouTube and Snapchat and Pinterest, we are constantly exposed to one another’s decisions when it comes to what to buy, wear and like.
OCT 18, 2018
Jane Aldridge of Sea of Shoes was one of the original fashion bloggers, launching her blog in 2007. Here, she discusses her 11-plus-year career and how both the fashion industry and her point of view have shifted.
OCT 18, 2018
Pinterest is on a crusade to be a personal stylist for its 250 million monthly users, and it just introduced a total overhaul of its product pin system to do it.
OCT 16, 2018
Benefit Cosmetics and Sephora were among the first U.S. brands to participate in “Les Journées Particulières,” an initiative from French luxury goods conglomerate LVMH meant to allow people inside the company’s many “maisons” to more intimately understand and appreciate brands such as Christian Dior, Givenchy and Louis Vuitton.
OCT 10, 2018
James Charles shared his thoughts on the emerging male-beauty trend, as well as the problems within the current influencer economy and solutions for improving them.
OCT 03, 2018
These platforms seem to view cryptocurrency as the equivalent of a new type of rewards program that gets users to complete certain actions in return for a virtual currency.
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