How e-commerce retailers can fight online journey hijacking
Online journey hijacking is a phenomenon in which unauthorized ads are injected into consumer browsers. It’s a widespread issue across the web — and e-commerce retailers are only just beginning to confront it head-on.
Tens of millions of users have been affected by online journey hijacking, resulting in e-commerce businesses failing to convert and retain site visitors. It’s a serious problem that has been estimated to cost businesses between 2-5 percent in annual revenue — and unless those businesses are willing to face this problem, the issue will only grow.
In this guide you will learn:
Specific statistics that illustrate how online journey hijacking affects both desktop and mobile users across the world
The types of ads that users find most disruptive and what can be done to combat these annoyances
Which injected ads are more likely to occur in specific verticals such as footwear, eyewear and apparel, helping you to defend your business
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