Jul 18, 2025
According to a recent report from data analytics firm Consumer Edge, Maëlys — the body-care brand best known for its B-Tight Lift & Firm Booty Mask — ranked as the second fastest-growing DTC beauty brand in the first half of 2025, topped only by Hailey Bieber’s billion-dollar baby, Rhode. Now, it's expanding.
Beauty & Wellness Briefing: Why Sephora tapped Lyft to compete with Amazon’s Prime Day sale This week, I checked in with Sephora CMO Zena Arnold and Lyft evp Suzie Reider to learn about last week’s “delivered to beauty” activation, which provided direct competition to Amazon’s Prime Days sale through discounted rides to…
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