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  • Aman Advani
    Co-Founder & CEO
    Ministry of Supply
  • Chris Benz
    Creative Director
    Bill Blass
  • Alyssa Bronander
    Senior Content Strategist
    Rent the Runway
  • Reshma Chamberlin
    Founder, Chief Brand & Digital Officer
    Summersalt
  • Dina Fierro
    Global Director, Digital
    Christian Louboutin
  • Danielle Garno
    Fashion Lawyer
    Greenberg Traurig Law
  • Michelle Cordeiro Grant
    Founder
    Lively
  • Madison Headrick
    Model
    Model-Influencer
  • Denise Lee
    Founder
    Alala
  • Katherine Leuer
    Affiliate Marketing Manager
    Bloomingdale's
  • Alexandra Perron
    Associate Director, Digital Content & Social Media
    Veronica Beard
  • Diana Richter
    Director of Brand Marketing
    Eloquii
  • Marissa Rosenblum
    Senior Editorial Director
    Barneys
  • Hilary Sloan
    Director of Business
    ShopStyle
  • Ali Weiss
    SVP, MARKETING
    GLOSSIER

Agenda

Day 1

August 24, 2017

  • 9:30 am
    Registration Opens & Breakfast Served

    Check in at the registration desk to pick up your name badge and enjoy breakfast and coffee or tea.

  • 10:00 am
    Welcome Remarks & the State of Influencer Marketing

    Fashion and beauty brands are making the most of their marketing dollars by reevaluating how they work with influencers. Is this marketing tactic increasing ROI and brand recognition? Hear from Glossy's editor-in-chief Jill Manoff on the state of influencer marketing for fashion and beauty brands.

    Jill Manoff>

    Jill Manoff

    EDITOR-IN-CHIEF

    GLOSSY

  • 10:10 am
    The Glossy Fishbowl

    Attendees will be asked to submit the biggest challenge, grievance or issue they’re facing on a day-to-day basis. Don’t hold back! These will be used to drive a constructive discussion around overcoming workplace hurdles later in the day.

    Hilary Milnes>

    Hilary Milnes

    senior reporter

    Glossy

  • 10:20 am
    Quantified Empathy: How Knowing Your Customer is the First Step in Building Your Influencer Strategy

    By making decisions based on what customers are asking for, you’ll never have to take risks or push product — instead, you’ll be seizing opportunities. Today, brands are using thousands of data points and crowdsourcing tools to steer their ships. In terms of influencer strategy, that involves pinpointing what really inspires and drives customers. The result could mean making them the influencers, granting them the exclusive perks and access.

    Aman Advani>

    Aman Advani

    Co-Founder & CEO

    Ministry of Supply

    Moderator
    Hilary Milnes
  • 10:40 am
    Personal Style Over #Sponsored Posts: The Advantage of Organic Fans and Influencers

    Customers are no longer romanced by how things look on a model or celebrity because they really understand the process of production for these images — which explains the microinfluencer boom. Getting new product in the hands of real people with engaged audiences, and fast, is key to showing customers how to wear it IRL — and it doesn’t have to overtake your budget. Nothing’s cool about a #sponsored post. Marketing dollars are best spent on great product. Organic attraction inevitably results, and nothing’s more authentic.

    Chris Benz>

    Chris Benz

    Creative Director

    Bill Blass

    Moderator
    Jill Manoff
  • 11:00 am
    Advocates vs. Influencers: When to Choose Fans Over Followers

    Not all partnerships are created equal — many brands have influencers, advocates, content creators and even ambassadors. Each group has different strengths, and brands work with them in different ways. As they see it, impressions and reach aren’t everything; authentic, on-brand influencers can provide more value.

    Alyssa Bronander>

    Alyssa Bronander

    Senior Content Strategist

    Rent the Runway

    Moderator
    Jill Manoff
  • 11:20 am
    Coffee break

  • 11:35 am
    The Importance of Early Adopters: How to Build A Brand By Launching a Community

    A new concept is entering the early adoption, mass consumer market heavily, driven by the rise and productivity of influencer marketing. Using purpose and building community enables a company to have a dialogue with their customers in a way that goes beyond just selling product. If they trust you, they are more likely to think that your motives are beneficial to them. Whether you are selling in a local or global market, community and purpose help you attract like-minded individuals that will support the community goals before their own personal agendas. Learn from these early adopters!

    Michelle Cordeiro Grant>

    Michelle Cordeiro Grant

    Founder

    Lively

    Moderator
    Hilary Milnes
  • 11:55 pm
    Ask an Influencer

    We put a panel of fashion and beauty influencers in the hot seat to answer attendees’ need-to-know questions about brand-influencer relationships. Think: How often are brands gifting them? What are the typical terms of a contract? What type of sponsored content does their audience respond to?

    Grace Atwood>

    Grace Atwood

    Influencer

    The Stripe

    Moderator
    Jessica Schiffer
  • 12:15 pm
    Lunch

    Enjoy lunch while networking with fellow influencer hot topic attendees.

  • 1:15 pm
    The Glossy Fishbowl: Discussion

    Get prepared to air it all out. We’ll take the fishbowl submissions from earlier in the day and use them as discussion prompts to figure out how to fight back against what’s causing problems in a modern retail workplace.

    Hilary Milnes>

    Hilary Milnes

    senior reporter

    Glossy

  • 1:35 pm
    Influencer Marketing Myth Busters: From Going Rates to FTC Guidelines

    Is “#sponcon” necessary? What’s typically included in an influencer contract? There are lots of rules surrounding sponsored content, but there are also many false reports and theories. What’s the truth?

    Danielle Garno>

    Danielle Garno

    Fashion Lawyer

    Greenberg Traurig Law

  • 1:55 pm
    Keeping It Positive: How to Avoid Rocky Influencer Relationships

    Much can go awry when working with an influencer, from breaking FTC rules to hiring a celebrity who gains a bad rap. Find out what you should know before you enter a partnership and how to repair any resulting damage before it reflects poorly on your brand.

    Denise Lee>

    Denise Lee

    Founder

    Alala

    Moderator
    Hilary Milnes
  • 2:15 pm
    Ask an Influencer

    Madison Headrick>

    Madison Headrick

    Model

    Model-Influencer

    Moderator
    Jill Manoff
  • 2:35 pm
    Keeping it Real: The Importance of Authenticity in Influencer Marketing

    There’s no getting around it: Choosing a strong influencer partner means selecting someone who lives and breathes the ethos of your brand. If they wouldn’t normally wear or use what you’re asking them to promote, chances are your campaign will prove ineffective.

    Marissa Rosenblum>

    Marissa Rosenblum

    Senior Editorial Director

    Barneys

    Moderator
    Jill Manoff
  • 2:55 pm
    Coffee break

  • 3:10 pm
    Relationship Goals: Why Bonding with Influencers Matters

    A one-and-done campaign with an influencer can work, but working with an Instagram star or YouTuber on a consistent basis often proves more beneficial. As such, many brands have entered long-term contracts with influencers to strengthen the bond.

    Diana Richter>

    Diana Richter

    Director of Brand Marketing

    Eloquii

    Moderator
    Jill Manoff
  • 3:30 pm
    The Evolution of Luxury: How High-End Brands Can Embrace Influencers

    It’s hard to go wrong with a mutually excited relationship — i.e., the brand likes the influencer’s content and style, and the influencer is a longtime fan of the brand. Building close bonds with influencers is crucial for brands concerned about the actions of those representing them. When it comes to influencers, you can only control so much, and true partners of the brand aren’t likely to tarnish its reputation.

    Dina Fierro>

    Dina Fierro

    Global Director, Digital

    Christian Louboutin

    Moderator
    Hilary Milnes
  • 3:50 pm
    Fewer rules, more results: The Brand Guide to Letting Influencers go Rogue

    Blowing your budget and crossing your fingers is one way to go about working with influencers — but there are better ways. Working with influencers who are genuine fans of your brand will often save you a lot of headache, not to mention marketing dollars — plus the resulting content will feel more authentic.

    Alexandra Perron>

    Alexandra Perron

    Associate Director, Digital Content & Social Media

    Veronica Beard

    Moderator
    Jill Manoff
  • 4:10 pm
    Anatomy of Success: ShopStyle and Bloomingdale's Develop Long-term Campaigns That Work

    Influencer marketing is increasing exponentially, yet brands are slow to fine tune their strategies to obtain maximum ROI. Successful companies realize that one-off campaigns are no longer worth the time or investment. Meaningful, diverse, data-centric programs with longer tails are the answer. Hear Hilary Sloan, director of business development at ShopStyle and Katie Leuer, Digital Marketing Manager of Bloomingdale's.com break down their successful joint campaigns including what worked, what didn’t, the Social impact over the longterm, the folly of relying on last click when evaluating ROI, and what’s on the horizon.

    Katherine Leuer>

    Katherine Leuer

    Affiliate Marketing Manager

    Bloomingdale's

    Hilary Sloan>

    Hilary Sloan

    Director of Business

    ShopStyle

  • 4:25 pm
    The Power of Individuals: From Living the Brand to Telling its Story

    Influencers who are fans of a brand often exceed expectations because they’re genuinely passionate about its products. By tapping into their stories and their enthusiasm, brands can deliver authentic marketing that speaks to large audiences.

    Ali Weiss>

    Ali Weiss

    SVP, MARKETING

    GLOSSIER

    Moderator
    Hilary Milnes
  • 4:45 pm
    Startup Strategy: Launching a Line by Working with Influencers

    Setting a firm foundation means establishing who you are from the get-go. Teaming with influencers who match your audience demographic and psychographic — and utilizing their photos to tell your story — will work wonders to announce your launch and ensure your customer “gets” it.

    Reshma Chamberlin>

    Reshma Chamberlin

    Founder, Chief Brand & Digital Officer

    Summersalt

    Moderator
    Jill Manoff
  • 5:05 pm
    5 Things We've Learned

    After all day of deep-diving into the world of influencer marketing, here are the top five things we learned.

    Bethany Biron>

    Bethany Biron

    REPORTER

    GLOSSY

Location

SUNY Global Center
116 East 55th Street
New, NY 10022

The SUNY Global Center is housed in a distinguished landmark building located in midtown Manhattan.

Contact

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Are you a brand executive working in the high end fashion/luxury space?
If so, you could be eligible for a complimentary VIP pass. Contact Sara Ceballos for details.