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Navigating the industry’s digital transformation

Fueled by recent, newfound obstacles including retail closures, fashion brands in every category have been reevaluating strategies across the board. The common goal: to become far less reliant on far-flung partners and physical retail, in favor of ramping up control via the digitization of everything from the sales floor to marketing methods.  

At Glossy’s Fashion Summit LIVE, top executives from direct-to-consumer, mass and luxury fashion brands will virtually discuss how they’re leaning into digital platforms and other technology to safeguard their processes, strengthen their community and upgrade their e-commerce presence to provide all the perks of a physical store.

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Speakers

  • Sarah Ahmed
    CEO
    WARP+ WEFT
  • Deena Bahri
    CMO
    STOCKX
  • Vanessa Barboni Hallik
    FOUNDER & CEO
    ANOTHER TOMORROW
  • Jeremy Cai
    FOUNDER & CEO
    ITALIC
  • Julie Daly
    VP, DIGITAL COMMERCE
    ASHLEY STEWART
  • Louise Du Toit
    EVP, NORTH AMERICA
    GANNI
  • Bianca Gates
    CO-FOUNDER & CEO
    BIRDIES
  • Marie La France
    EXECUTIVE DIRECTOR OF CORPORATE STRATEGY
    DASH HUDSON
  • Joe McCarthy
    DIRECTOR OF PERFORMANCE MARKETING
    KLAVIYO
  • Jason McNary
    CEO
    UNODE50
  • Jenna Potter
    HEAD OF BEAUTY AND ACCESSORIES, US
    KLARNA
  • Ben Putley
    HEAD OF NEW BUSINESS
    THE FIFTH
  • Elizabeth Ray
    VP, CLIENT STRATEGY
    ATTENTIVE
  • Jeff Rudes
    CEO & CREATIVE DIRECTOR
    L'AGENCE
  • Savanah White
    HEAD OF PARTNER SUCCESS
    SHOPPINGGIVES
  • Derek Yarbrough
    CMO
    MADEWELL
  • Jordan Yeats
    VP OF SALES
    LINC

Agenda

September 23, 2020

  • 12:00 pm
    State of the Industry

    Join us as we walk through how the fashion industry is being impacted by the new normal.

    Jill Manoff>

    Jill Manoff

    EDITOR-IN-CHIEF

    GLOSSY

  • 12:10 pm
    The Modern Membership: Establishing a Business Model that Drives Customer Loyalty

    Membership-based fashion businesses have come and gone, but modern companies are taking new approaches to the business model that have stronger value propositions for the end consumer. At the same time, these companies are gathering valuable customer insights and setting the stage for long-term loyalty by driving a shopping habit. This session will explain how a newcomer has designed and marketed its membership and what’s working to get customers on board.

    Jeremy Cai>

    Jeremy Cai

    FOUNDER & CEO

    ITALIC

    Moderator
    Danny Parisi
  • 12:30 pm
    Glow Up: How to Optimize the 4 Stages of Your DTC Lifecycle with Owned Marketing

    Order transactions, promo emails, SMS offers—the list of customer-facing communications is never-ending. But are you fully leveraging your marketing resources and all the data you’re collecting to create a cohesive customer journey? Join Klaviyo for an overview of the four stages of the DTC lifecycle and how you can use each to drive top-line revenue growth profitably. From acquisition to retention, you’ll learn how to harness your customer data and curate unforgettable experiences that keep your customers coming back for more. Because customer retention is always in style.

    Joe McCarthy>

    Joe McCarthy

    DIRECTOR OF PERFORMANCE MARKETING

    KLAVIYO

  • 12:45 pm
    The New Standards of Sustainability: Acting Authentically to Enable Transparency

    With new pressure to be transparent and every move under microscope, more brands are making moves toward more responsible operations -- but few are prioritizing sustainability. This session will dive deep into how to best approach sustainability, including laying out clear, meaningful goals and remaining dedicated to them. The founder of the first luxury fashion brand to be a certified B Corporation will explain how she’s established a stable fashion business that fuses holistic sustainability, tech-enabled transparency and a circular economy approach.

    Vanessa Barboni Hallik>

    Vanessa Barboni Hallik

    FOUNDER & CEO

    ANOTHER TOMORROW

    Moderator
    Jill Manoff
  • 1:05 pm
    Ashley Stewart: Personalized Text Messaging Growth Strategies

    Personalized text messaging has quickly become a top 3 revenue channel for retail & e-commerce brands—from sending one-time messages, like sales and product launches, to triggered messages, like browse and cart abandonment reminders. Hear directly from plus-size women's clothing company Ashley Stewart on how it uses personalized text messaging to create authentic connections with its audience and drive incremental revenue. Plus, get actionable tips on how your brand can launch and scale its own SMS messaging channel.

    Julie Daly>

    Julie Daly

    VP, DIGITAL COMMERCE

    ASHLEY STEWART

    Elizabeth Ray>

    Elizabeth Ray

    VP, CLIENT STRATEGY

    ATTENTIVE

  • 1:20 pm
    Taking a Community-First approach to Retail

    For fashion brands, this year has spotlighted the importance of a strong customer community. Many have realized that a customer-first approach is key to building a loyal and engaged audience, and they’re adapting strategies accordingly. In this session, CMO Derek Yarbrough will break down how Madewell has built its shopper community, aided by its unique approach to omnichannel marketing, its Insider loyalty program, and its unique customer experience offerings both IRL and online.

    Derek Yarbrough>

    Derek Yarbrough

    CMO

    MADEWELL

    Moderator
    Danny Parisi
  • 1:40 pm
    Supercharge Your Growth Engine

    Klarna shares insights on consumer shopping trends this year, and highlights how innovative digital strategies can help retailers boost online growth and connect with consumers.

    Jenna Potter>

    Jenna Potter

    HEAD OF BEAUTY AND ACCESSORIES, US

    KLARNA

  • 1:55 pm
    Town Hall

    Having some challenges? Bring yours to the conversation as we dive into best practices to continue to move forward.

    Jill Manoff>

    Jill Manoff

    EDITOR-IN-CHIEF

    GLOSSY

September 24, 2020

  • 12:00 pm
    Welcome Back

    Jill Manoff>

    Jill Manoff

    EDITOR-IN-CHIEF

    GLOSSY

  • 12:05 pm
    Dodging the Squeeze: How one Contemporary Brand is Bucking the Trend

    In an economic downturn, there’s an inevitable squeezing of the middle market, and many contemporary fashion brands have been feeling it this year. In this session, the CEO of contemporary brand L’Agence will discuss how the brand has stayed strong by adjusting its inventory and product offerings, building up its customer database, and strengthening its relationships with its wholesale partners and shopper community.

    Jeff Rudes>

    Jeff Rudes

    CEO & CREATIVE DIRECTOR

    L'AGENCE

    Moderator
    Jill Manoff
  • 12:25 pm
    Fashion on Instagram and the Social-First Shift

    If you’re wondering how your fashion brand stacks up in this accelerated digital era, this session will provide answers, and food for thought. Marie La France, Executive Director of Corporate Strategy at Dash Hudson will reveal the COVID-19 fashion industry benchmarks for Instagram performance, and share the social-first mindset that brands must adopt—and adapt—for their brand to endure.

    Marie La France>

    Marie La France

    EXECUTIVE DIRECTOR OF CORPORATE STRATEGY

    DASH HUDSON

  • 12:40 pm
    Prioritizing Profitability from Day One

    The last few years have seen startups following a familiar model when they first launch: Rack up millions in venture capital money and use it to grow as fast as possible, even with unfavorable margins. Covid-19 has shown that that model doesn’t fare well in a crisis, but a stable and profitable business can -- and, increasingly, younger brands are seeing value in a different path. Bianca Gates, co-founder, and CEO of Birdies will walk us through how her company focused on profitability early and how that helped prepare it for 2020.

    Bianca Gates>

    Bianca Gates

    CO-FOUNDER & CEO

    BIRDIES

    Moderator
    Danny Parisi
  • 1:00 pm
    Do Good, While Doing Well: How to Leverage Cause Marketing to Grow Your Business

    Millennials and Generation Z stand with brands making a difference. While historically cause marketing has been inauthentic, costly, and difficult to measure, ShoppingGives has created a native and seamless way to give back, enabling more authentic customer relationships, higher-converting customer experiences, and creating more loyal customers. Join Savanah White, ShoppingGives’ Head of Partner Success, as she dives into how brands can build a fully integrated and authentic social impact strategy to build meaningful relationships and boost bottom line.

    Savanah White>

    Savanah White

    HEAD OF PARTNER SUCCESS

    SHOPPINGGIVES

  • 1:15 pm
    CX Automation: Emerge to Wi5

    You are asked daily to deliver more, scale faster, find more customers, serve more customers, leverage new digital channels, and “fix the website”. All of these competing priorities can cause your customer experience to take a bit of a back seat. However, leading retailers and brands understand the customer experience is a key to unlocking the journey to happy customers, greater revenue, and higher brand satisfaction. Learn the secret of leveraging the new generation of automation for the digital customer experience and the impact on your customers & company.

    Jordan Yeats>

    Jordan Yeats

    VP OF SALES

    LINC

September 25, 2020

  • 12:00 pm
    Welcome Back

    Jill Manoff>

    Jill Manoff

    EDITOR-IN-CHIEF

    GLOSSY

  • 12:05 pm
    Remaining True to the Brand Amid Evolution

    Differentiation is key to getting a fashion brand off the ground, but adopting the industry’s traditional business models and strategies is often key to longevity. So how does a brand stay true to its core while evolving in the name of growth? This session will explore how a brand that earned a “cool” reputation early on has since tackled wholesale, owned retail, category expansion and, most recently, digital services without straying from its DNA.

    Louise Du Toit>

    Louise Du Toit

    EVP, NORTH AMERICA

    GANNI

    Moderator
    Jill Manoff
  • 12:30 pm
    Resale’s Pivot: Refocusing on Digital and Building Loyalty among New Consumers

    So much for IRL experiences. The pandemic forced digitally native brands and retailers that had begun focusing on physical expansion to backtrack, as spending moved online. At the same time, companies aimed to keep new e-commerce customers who formerly shopped in-store. In this session, StockX’s CMO -- a veteran in fashion and technology -- will discuss how the resale company adjusted its operations to take advantage of trends, support partner brands and set itself up for success in the new normal.

    Deena Bahri>

    Deena Bahri

    CMO

    STOCKX

    Moderator
    Jill Manoff
  • 12:50 pm
    Influencer Marketing 2.0

    The Fifth - a creative influencer agency - will share the secrets to upgrading your influencer marketing strategies. A how-to on using culturally influential voices to tell compelling brand stories on the platforms where they’ll resonate the most.

    Ben Putley>

    Ben Putley

    HEAD OF NEW BUSINESS

    THE FIFTH

  • 1:05 pm
    Following Through on the Values You’re Selling

    This summer, many fashion brands issued statements of support for racial justice and diversity, but how does a brand put its money where its mouth is and really build a culture of diversity and inclusion for both customers and employees? Sarah Ahmed, founder of Warp + Weft, has made racial and size diversity pinnacles of the company. In this session, we’ll talk about why inclusivity is important and how to practically enact it.

    Sarah Ahmed>

    Sarah Ahmed

    CEO

    WARP+ WEFT

    Moderator
    Danny Parisi
  • 1:25 pm
    Hitting Reset: Rebuilding the Brand through New Channels and Markets

    Coming back from a brand low point is no easy feat. In this session, Jason McNary will discuss his in-progress bounce-back plan for UNOde50 following the brand’s recent bankruptcy filing. That includes expanding to new markets, focusing on e-commerce and digital growth, updating its physical footprint, reevaluating its sales channels, and leaning into its customization business.

    Jason McNary>

    Jason McNary

    CEO

    UNODE50

    Moderator
    Jill Manoff
  • 1:45 pm
    Key Takeaways

    Let's closeout the summit by hearing the key takeaways from the sessions throughout the week.

    Danny Parisi>

    Danny Parisi

    FASHION REPORTER

    GLOSSY

Quote
The Glossy Summit was such a great opportunity to join conversations shaping our industry! The talks were thoughtful and the mixture of talent across beauty, fashion, and tech sectors was just right.
Social Media Manager, Diane von Furstenberg
Quote
The Glossy Summit provided a huge learning opportunity to take back valuable information and insights from other brands as well as partners.
Manager, Divisional Operations, L'Oreal
Quote
I've never been to a conference where I made so many genuine connections with industry innovators. The brands represented were incredible.
Director of Operations, Business Development, Spanx, Inc.

Contact

Are you a brand or retail executive interested in speaking? Contact Cayley Plotkin for more information.


For sponsorship opportunities, fill out this form.


Are you a brand or retail executive working in the fashion/luxury space? If so, apply here to see if you’re eligible for a complimentary VIP pass.