Main Event Image

As consumers increasingly demand inclusivity, transparency and authenticity, and support brands reflecting their own values and socio-political views, fashion companies across price points are overhauling their operations, product assortments and marketing tactics to stack up. At the same time, they’re navigating a new retail landscape, where stores are community hubs, “meeting customers where they are” is the industry-wide target and most everything luxury is shoppable online.

At Glossy’s Future of Fashion and Luxury Summit, marketers from direct-to-consumer, mass and luxury fashion brands will discuss how they’re responding to new competition and consumer expectations, and what they’re doing now to prepare for the industry’s next shakeups.

Buy Passes

Interested?

Submit your information to be contacted about opportunities to sponsor, speak and attend this event and others like it.

We will not share this information with any other parties unless you explicitly provide consent for us to do so. For more information on how we use your data, visit our privacy policy.

Speakers

  • Aaron Luo
    CO-FOUNDER & CEO
    CARAA

Agenda

September 23, 2020

  • 1:00 pm
    Registration Opens

  • 2:00 pm
    Town Hall

    Brands only. Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 2:30 pm
    Sandbox Presentations

    These rapid-fire presentations introduce brand participants to agencies and tech providers.

  • 3:00 pm
    Networking Break

  • 3:15 pm
    Opening Remarks & State of the Industry

  • 3:25 pm
    Wholesale vs. DTC: Rethinking Distribution

    Brands are increasingly moving closer to a direct-to-consumer model, realizing that means owning more customer data and making smarter business decisions -- but many believe maintaining wholesale partners can still make sense. This session will dig into a fashion brand’s retail model, which is now exclusively DTC but once included traditional retail partners

  • 3:45 pm
    Sponsor Workshop

  • 4:00 pm
    Brand Heritage for New Markets

    How does a heritage brand reach new audiences and modernize while still staying true to their legacy? Hear one fashion exec, speak about their strategy to reach and engage new audiences. They’ll explore new tactics and tech through the lens of a market with a high barrier of entry.

  • 4:20 pm
    Sponsor Dialog

  • 4:30 pm
    Snapshot on User Generated Content

    How can you make your users into your brand’s biggest advocates and establish a steady stream of quality user-generated content? Hear one executive speak about how the brand is turning its casual customers into evangelists by fostering community and threading purpose-driven marketing into a new initiative.

  • 4:50 pm
    Networking Break

  • 5:05 pm
    The Art of Listening: Taking a Customer insights-driven Approach to Fashion Marketing

    To establish a relationship with a brand, consumers need to feel heard. So increasingly, brands are taking a 360-degree approach to gather feedback, reaching customers via focus groups, surveys, calls, emails and even “listening tours.” To truly hear and understand their demands, surround sound is key.

  • 5:25 pm
    Leading with Innovation: The Benefits of Being First to Market

    Embracing innovation versus waiting for proof-of-concept is high risk, but it's also high-reward. In this session, a fashion exec will discuss how being on the pulse of technology has fueled their business and how continuing to tap into fresh ideas and opportunities has worked to their company's advantage.

  • 5:45 pm
    VIP Welcome Reception

  • 6:00 pm
    8-Minute Meetings

    The 8-Minute Meetings are designed to help connect brand participants with innovative agencies and technology platforms to build valuable business relationships.

  • 7:00 pm
    Cocktail Reception

    Continue networking with cocktails.

  • 8:00 pm
    Dinner with Strangers

    Don't have dinner plans? Join fellow attendees for a casual meal. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After Hours Hangout

    Join fellow attendees for one more drink. Costs are at your own expense.

September 24, 2020

  • 7:00 am
    Morning Yoga

    Join us for a zen start to your day. All are welcome. Sign up at the registration desk. Equipment is provided.

  • 8:00 am
    Registration Reopens and Breakfast Served

  • 8:30 am
    Town Hall

    Brands only. Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 9:00 am
    Sandbox Presentations

    These rapid-fire presentations introduce brand participants to agencies and tech providers.

  • 9:30 am
    Welcome Back

  • 9:35 am
    Using Curation to Cut Through the Clutter

    Fashion retail is a crowded space. For customers, choosing one retailer over the next often comes down to which has inventory they won’t find anywhere else. In response, brands are dedicating more resources to private label products and working with designers to secure exclusive styles. A leading retailer finding success with this strategy breaks it down.

  • 9:55 am
    Navigating the New Standards of E-Commerce

    Personalization has become table stakes for online retailers. One brand's founders will walk through the next-level processes they’ve used to tailor their website to their customers and ways brands can cater to the online experience to their audience.

  • 10:15 am
    Sponsored Dialog

  • 10:25 am
    First to Market: What Innovative DTC Brands Know

    Physical retail isn’t dead, it’s just changing. One brand exec will discuss how the brand has leveraged traditional distribution networks -- including big box retail, where it launched an exclusive sister brand, and department stores -- while also growing a robust business online.

  • 10:45 am
    Networking Break

  • 11:00 am
    The Evolution of Influencer Marketing

    Brands now know there are better ways to spend marketing dollars than hiring high-cost mega-influencers for one-and-done campaigns -- but that doesn’t mean they’ve moved on from influencers altogether? Instead, they’re rethinking their strategies to include micro-influencers with engaged audiences, long-term brand ambassadors and even employees who serve up inside looks at the brand. This brand exec will explain how the company’s influencer marketing strategy has evolved, including what activations are currently working best to drive sales

  • 11:20 am
    Sponsor Workshop

  • 11:35 am
    Meme Inspired Marketing: Crafting Social First Campaigns That Resonate

    Participating in cultural conversations can be a powerful avenue for brands to connect with consumers and share marketing messages in a meaningful way. This session will discuss how to identify and capitalize on the right moments, and to create campaigns from a social-first perspective.

  • 11:55 am
    The Changing Role of the In-Store Associate

    As the physical store shape-shifts from a mere point of sale to a marketing tool and experiential stage, the store associate’s role is transforming. Some are fulfilling customer service duties for online shoppers, while others are doubling as elevated brand influencers. They’re providing an insider’s look at the company, as well as sneak peeks of new styles. The head of the brand will break down their strategy.

  • 12:15 pm
    Lunch

  • 1:00 pm
    Afternoon Free Time

  • 5:00 pm
    Meet-Ups

    Attendees will split off into groups focusing on one of two key challenges that the industry faces. With guidance from group leaders, each group will meet to work together to solve the challenge at hand. These solutions will be presented at the end of the summit.

  • 6:00 pm
    8-Minute Meetings

    The 8-Minute Meetings are designed to help connect brand participants with innovative agencies and technology platforms to build valuable business relationships.

  • 7:00 pm
    Cocktail Reception

    Continue networking with cocktails.

  • 8:00 pm
    Dinner with Friends

    Don't have dinner plans? Join fellow attendees for a casual meal. We've made a group reservation for you to enjoy a unique dining experience. Sign up at the summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After Hours Hangout

    Join fellow attendees for one more drink. Costs are at your own expense.

September 25, 2020

  • 9:00 am
    Breakfast Served

  • 9:30 am
    Welcome Back

  • 9:35 am
    Building Community and Brand Awareness with Event Marketing

    Retailers are increasingly placing events at the center of their marketing strategies. This session will cover what successful brands are building into their robust event schedules, and how they’re using customer targeting, philanthropy, and influencer partnerships to get the most out of their events

  • 9:55 am
    The Digitally Native Brand Guide to Creating Customer Loyalty Through Retail

    Today, the retail store is more than just a sales channel. Digitally native brands, for example, are increasingly relying on stores to get their name out, communicate their story, establish a community and build loyalty. One brand co-founder will explain how his company is translating its online success through a growing store network.

  • 10:15 am
    Sponsor Dialog

  • 10:25 am
    Content x E-Commerce: Using Content to Build Trust -- Then Conversion -- with the Customer

    This session will look at how brands can use what they know about their target audience to tell stories that resonate -- on channels from print catalogs to video -- to not only attract new shoppers but also build trust and lifetime value with existing customers.

  • 10:50 am
    5 Things We Learned

    In this session hear the top five key takeaways from the summit.

Quote
The Glossy Summit was such a great opportunity to join conversations shaping our industry! The talks were thoughtful and the mixture of talent across beauty, fashion, and tech sectors was just right.
Social Media Manager, Diane von Furstenberg
Quote
The Glossy Summit provided a huge learning opportunity to take back valuable information and insights from other brands as well as partners.
Manager, Divisional Operations, L'Oreal
Quote
I've never been to a conference where I made so many genuine connections with industry innovators. The brands represented were incredible.
Director of Operations, Business Development, Spanx, Inc.

Location

The Ritz-Carlton Key Biscayne
455 Grand Bay Drive
Key Biscayne, Miami, FL 33149

Check back soon for more info on how to book your stay at The Ritz-Carlton Key Biscayne.


Contact

Are you a brand or retail executive interested in speaking? Contact Cayley Plotkin for more information.


For sponsorship opportunities, fill out this form.


Are you a brand or retail executive working in the fashion/luxury space? If so, apply here to see if you’re eligible for a complimentary VIP pass.