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Brick-and-mortar stores and e-commerce sites are just two pieces of a much larger pie. To clinch sales in today’s competitive retail environment, fashion and beauty brands are strategizing to meet customers wherever they are. That equates to establishing a presence on a wide range of touchpoints, from e-sports games played by Gen Z to emerging social channels in international markets.

At the Glossy Modern Commerce Summit LIVE, a virtual event taking place over three days, fashion and beauty executives will discuss effective strategies for driving sales through the new array of channels, including mobile, social, email, live streaming and content. Is a custom approach needed for every platform? What works where? And what manpower and investment are needed to become a strong omnichannel retailer?

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Speakers

  • Mary Alderete
    CMO
    GAP
  • Holden Bale
    GVP, HEAD OF COMMERCE
    HUGE
  • Sean Barron
    FOUNDER
    REDONE
  • Eileen Bennett
    DIRECTOR, STRATEGIC PARTNERSHIPS, GLOBAL PAY LATER
    PAYPAL
  • Steve Bonino
    ASSOCIATE ACCOUNT DIRECTOR - CLIENT SERVICES
    ADLUCENT
  • Hali Borenstein
    CEO
    REFORMATION
  • Penny Brook
    CMO
    CANADA GOOSE
  • Liz Dolinski
    CHIEF GROWTH OFFICER
    LUNYA
  • Millard Drexler
    FOUNDER
    DREXLER VENTURES
  • Jennifer Fisher
    FOUNDER
    JENNIFER FISHER JEWELRY
  • Nikaya Hale
    SOLUTION CONSULTANT
    GLADLY
  • Dre Hayes
    PRESIDENT
    KAPPA, NORTH AMERICA
  • Dena Kaye-Philips
    DIRECTOR OF CLIENT STRATEGY
    ATTENTIVE
  • Jenna Manula Linares
    SENIOR DIRECTOR OF DIGITAL MARKETING
    TARTE COSMETICS
  • Erin Moennich
    CEO
    DRAPER JAMES
  • Celia Mulderrig
    SENIOR DIRECTOR, ECOMMERCE
    LUNYA
  • John Liu
    SR. DIRECTOR OF STRATEGY IN CLIENT SERVICES
    ADLUCENT
  • Mel Peralta
    SENIOR DIRECTOR, PROJECT GREENHOUSE
    FOOTLOCKER
  • Katie Pridham
    EXECUTIVE DIRECTOR OF SALES & PARTNERSHIPS
    AFTERPAY
  • Crystal Slattery
    PRESIDENT
    TANYA TAYLOR
  • Sen Sugano
    CHIEF BRAND OFFICER
    GOAT

Agenda

March 24, 2021 (Times are local: America/New York)

  • 12:00 pm
    Working Sessions

    During the working sessions, we will discuss current challenges in the industry in breakout groups to network and talk about possible solutions. Join us via Zoom to connect with other attendees and join the discussion.

  • Competing on E-Commerce

    This discussion will explore the new standards of e-commerce, including the personalization, inspiration and support that shoppers have come to expect, and the new bells and whistles e-tailers are launching to clinch the sale.

    Celia Mulderrig>

    Celia Mulderrig

    SENIOR DIRECTOR, ECOMMERCE

    LUNYA

    Holden Bale>

    Holden Bale

    GVP, HEAD OF COMMERCE

    HUGE

    Moderator
    Danny Parisi
  • The New Path to Purchase

    Going beyond top-of-funnel and bottom-of-funnel marketing, this discussion will focus on the emerging channels and tactics brands are using to get in front of customers “where they are” and to build community. We’ll explore the potential of creating a presence on a gaming platform and establishing a signature event not centered on products, among other strategies.

    Liz Dolinski>

    Liz Dolinski

    CHIEF GROWTH OFFICER

    LUNYA

    Moderator
    Jill Manoff
  • 2:00 pm
    Marketing fashion, beauty and luxury on mobile

    Apply to attend this off-the-record invite-only virtual roundtable with Jill Manoff and Attentive for a deep dive into the state of mobile marketing strategies for fashion, beauty and luxury brands.

    Jill Manoff>

    Jill Manoff

    EDITOR-IN-CHIEF

    GLOSSY

March 25, 2021 (Times are local: America/New York)

  • 12:00 pm
    Opening Remarks and Key Trends

    Jill Manoff>

    Jill Manoff

    EDITOR-IN-CHIEF

    GLOSSY

  • 12:10 pm
    Values-Led Storytelling: How Gap Champions Modern American Optimism at Every Touchpoint

    When it comes to a brand’s voice, values and aesthetic, maintaining consistency at every customer touchpoint -- from TV spots to influencer posts to in-store interactions -- is no easy feat. In this session, Gap CMO Mary Alderete will talk through the company’s pillar values, including how they’ve evolved, how they’re being messaged, and how Gap is ensuring their presence and clarity across marketing channels.

    Mary Alderete>

    Mary Alderete

    CMO

    GAP

    Moderator
    Jill Manoff
  • 12:30 pm
    Digital Innovation: How Tarte Cosmetics Integrated SMS Into Their Marketing Strategy

    Tarte Cosmetics, an innovative beauty brand known for its line of skincare and cosmetics, made a big early investment in personalized text messaging—launching their channel with Attentive in 2018. Today, their text messaging program is part of a comprehensive digital marketing strategy. In this session, learn how Tarte delivers relevant content that drives conversions—including real-life examples of automated personalized text messages sent at scale—and creates multiple touchpoints across the customer lifecycle.

    Dena Kaye-Philips>

    Dena Kaye-Philips

    DIRECTOR OF CLIENT STRATEGY

    ATTENTIVE

    Jenna Manula Linares>

    Jenna Manula Linares

    SENIOR DIRECTOR OF DIGITAL MARKETING

    TARTE COSMETICS

  • 12:45 pm
    Cultivating a Community of Brand Loyalists on Instagram

    In the last year, brands have realized the importance of a tight-knit community. Now, they’re increasingly focusing on using social media to fuel brand loyalty. In this session, Jennifer Fisher will share how she’s used Instagram to build relationships with her customers. That’s included going beyond posting images of her jewelry to offer glimpses into her personal life. Doing so has led to the launch of a successful sub-brand and has kept the company top-of-mind for Zoom-driven shoppers.

    Jennifer Fisher>

    Jennifer Fisher

    FOUNDER

    JENNIFER FISHER JEWELRY

    Moderator
    Danny Parisi
  • 1:05 pm
    Customer Centricity: How Brands Can Partner to Engage with Shoppers

    Growing your consumer audience is a core focus for most brands. While there are many tactics out there, it might be challenging to identify what works best. This session with Afterpay and Draper James will dive into the ways you can shift your marketing and sales tactics to engage strategically with both new and existing customers.

    Katie Pridham>

    Katie Pridham

    EXECUTIVE DIRECTOR OF SALES & PARTNERSHIPS

    AFTERPAY

    Erin Moennich>

    Erin Moennich

    CEO

    DRAPER JAMES

  • 1:20 pm
    Sustainability & Commerce: Creating New Revenue Streams for the Conscious Consumer

    As consumers become more mindful, slow down, and consume less, brands are catering to those demands and evolving their business models for the better. In this session, Re/Done co-founder Sean Barron will discuss how the company is democratizing access to vintage fashion and facilitating a circular model with its new marketplace and resale platform. He’ll also detail the company’s strategy for marketing these concepts to sustainability-focused shoppers.

    Sean Barron>

    Sean Barron

    FOUNDER

    REDONE

    Moderator
    Jill Manoff
  • 1:40 pm
    Customer Loyalty. Building Relationships and Loyalty with Digital as Your New Storefront

    Customers have been migrating from in-store to online for the last decade but last year we have seen an unprecedented acceleration of this trend due to Covid. Retailers are continuing to figure out how to bring the in-store experience to eCommerce and deliver the kind of personalized, high-touch service that keeps customers coming back. We'll discuss the ways that innovative brands like Crate and Barrel and Warby Parker are transforming their service operations to thrive in this new era.

    Nikaya Hale>

    Nikaya Hale

    SOLUTION CONSULTANT

    GLADLY

  • 1:55 pm
    The Intersection of Fashion & E-sports: How Brands are Strategizing to Get in Front of Gamers

    Fashion brands are seeing opportunity in professional gaming. To tap the expansive, diehard gaming community, they’re launching merch and apparel for gamers, collaborating with professional players, sponsoring teams and events, and designing virtual apparel to be worn in-game. Connecting with Gen Z and millennials is key, but brands are also finding creative ways to drive immediate sales. This session will break down a leading brand’s gaming playbook.

    Dre Hayes>

    Dre Hayes

    PRESIDENT

    KAPPA, NORTH AMERICA

    Moderator
    Danny Parisi
  • 2:15 pm
    The Buy Now, Pay Later Boom: Payments Innovation Driving Retailer Resilience

    Today’s retail brands and marketers face an array of challenges to meet the needs of the new digital consumer, which has been accelerated by the pandemic and the events of the last year. Many have turned to fintech partners to attract new customers, increase conversions and drive loyalty, adopting new solutions like buy now, pay later to make flexible spending part of everyday online commerce. Learn how retailers can strategically partner with payments fintech platforms to reach more customers with flexible financing options, and produce measurable results.

    Eileen Bennett>

    Eileen Bennett

    DIRECTOR, STRATEGIC PARTNERSHIPS, GLOBAL PAY LATER

    PAYPAL

  • 2:30 pm
    Mastering Collaborations: The Importance of Authentic Partnerships

    Product collaborations have caught on as effective tools for driving spikes in sales. While fashion brands’ collaboration strategies span the gamut, increasingly, all are realizing that slapping one brand’s name or logo onto another brand’s product doesn’t cut it to drive buzz. For shoppers, what’s worth waiting in line or splurging on the resale market for are collabs resulting from two top brands actively working together on every step, from product development to marketing. This session will explain how a serial collaborator ensures authenticity throughout the process.

    Mel Peralta>

    Mel Peralta

    SENIOR DIRECTOR, PROJECT GREENHOUSE

    FOOTLOCKER

    Moderator
    Danny Parisi

March 26, 2021 (Times are local: America/New York)

  • 12:00 pm
    Welcome Back

    Jill Manoff>

    Jill Manoff

    EDITOR-IN-CHIEF

    GLOSSY

  • 12:05 pm
    The Evolution of a Lifestyle Brand

    Maintaining a reputation as a fashion brand can be limiting, for both the company and its core audience. Crystal Slattery, president of Tanya Taylor, will discuss how the brand is evolving from designing seasonal ready-to-wear collections to creating a full lifestyle brand by changing its focus from the runway to the customer.

    Crystal Slattery>

    Crystal Slattery

    PRESIDENT

    TANYA TAYLOR

    Moderator
    Jill Manoff
  • 12:25 pm
    Cross-Border E-Commerce: Retail’s Biggest Growth Opportunity

    Since the start of the COVID pandemic, cross-border e-commerce has exploded as shoppers around the world have looked for alternate channels to access the brands they love. Leading cross-border solution provider ESW will walk through the factors that are most important to global shoppers, which markets retailers and brands should look to next, and what steps your brand can take to capitalize on e-commerce growth.

    Ahmed Naiem>

    Ahmed Naiem

    CHIEF COMMERCIAL OFFICER

    ESW

  • 12:40 pm
    Leading with the Brand: Using Brand Experiences to Engage a Community

    Leading with the brand is always a winning strategy. In this session, chief brand officer Sen Sugano will discuss how GOAT strategically leans into branding and marketing opportunities at every opportunity, from customers’ everyday shopping experiences to big spending holidays like Black Friday. It’s using customer interactions with authenticators, marketing products and technologies like AR try-on to educate, engage and excite its audience. Sugano will talk through the strategy.

    Sen Sugano>

    Sen Sugano

    CHIEF BRAND OFFICER

    GOAT

    Moderator
    Jill Manoff
  • 1:10 pm
    Accelerate B2C Retail Digital Outcomes

    Exclusive data from Adlucent’s B2C retailers combined with thoughtful recommendations will be shared to help you prepare your 2021 marketing strategy. Learn how to accelerate digital marketing outcomes through ecommerce insights based on actual retail cost, revenue and conversion data.

    Steve Bonino>

    Steve Bonino

    ASSOCIATE ACCOUNT DIRECTOR - CLIENT SERVICES

    ADLUCENT

    John Liu>

    John Liu

    SR. DIRECTOR OF STRATEGY IN CLIENT SERVICES

    ADLUCENT

  • 1:25 pm
    Authenticity is the New Normal: Resetting Marketing Routines to Get on Track

    For many brands, remaining relevant moving forward means overhauling many processes that worked before. Thinking outside the box to best showcase your values and DNA will resonate with the new generation of consumers. Sharing your unique perspective through unique channels will win over pushing products. This session will dive into how to shift your mindset and tackle new approaches to marketing to strengthen your brand, foster community and thrive.

    Penny Brook>

    Penny Brook

    CMO

    CANADA GOOSE

    Moderator
    Jill Manoff
  • 1:55 pm
    Keynote: Translating Big Ideas into a Startup Structure

    In this session, Mickey Drexler, former CEO of J.Crew Group and Gap Inc., will share how he's integrating learnings from the corporate world into the very different, smaller business of Alex Mill.

    Millard Drexler>

    Millard Drexler

    FOUNDER

    DREXLER VENTURES

    Moderator
    Danny Parisi
  • 2:25 pm
    Growth Mode: Strategies for Accelerated Brand Expansion

    Starting a brand with a narrow focus and audience has its perks, but it can make growth a challenge. This session will cover how a direct-to-consumer fashion brand that launched with a sustainability focus and a streamlined assortment has strategically evolved. It’s managed to retain its core customers while also expanding to more sales channels, more product categories and a wider audience.

    Hali Borenstein>

    Hali Borenstein

    CEO

    REFORMATION

    Moderator
    Jill Manoff
  • 2:40 pm
    Key Takeaways

    Let's go through the key takeaways discussed across the three days of content.

    Danny Parisi>

    Danny Parisi

    FASHION REPORTER

    GLOSSY

Quote
I am definitely going to implement new strategies as a result of the forum.
Vice President of Digital Commerce, Nili Lotan
Quote
This event will have a great impact on our digital initiatives.
Sr. Digital Designer UX/UI and content creation, L'Oreal
Quote
I really enjoyed the day, it was rich in content and very relevant to our current business size.
E-Commerce Manager, Ba&sh

Contact

Are you a fashion or beauty executive interested in speaking? Contact Cayley Plotkin for more information.


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Marketing and product executives: You may be eligible for a complimentary pass through our VIP program. Apply here to find out.