June 17, 2020 (Times are local: America/New York)

• 12:00 pm
  The State of the Industry

  Join us as we walk through how brands are being impacted by the new normal.

  

  Jill Manoff

  EDITOR-IN-CHIEF

  GLOSSY

• 12:10 pm
  From SMS to Livestreaming: Innovating Across Sales Channels

  E-commerce and physical retail are just the start of it. This session will explore where Rebecca Minkoff, who has earned a reputation for innovating in retail tech, is focusing her commerce efforts. That includes text messaging, livestreaming and taking advantage of opportunities to cross-promote. She’ll also discuss what emerging retail technology she’s excited for now and how she anticipates consumers will shop in the future.

  

  Rebecca Minkoff

  CO-FOUNDER & CREATIVE DIRECTOR

  REBECCA MINKOFF

  Moderator

  Jill Manoff
• 12:30 pm
  Using Text Message Marketing to Engage Shoppers & Drive Online Revenue

  SMS marketing has quickly become a top 3 revenue channel for retail & e-commerce brands. Learn how leading cosmetics brand, Anastasia Beverly Hills uses text message marketing to increase brand engagement and drive incremental revenue. Plus, get actionable tips on how your brand can launch and scale its own text messaging channel.

  

  Vivian Weng

  SENIOR VICE PRESIDENT, DIGITAL AND E-COMMERCE

  ANASTASIA BEVERLY HILLS

  

  Elizabeth Ray

  VP, CLIENT STRATEGY

  ATTENTIVE

• 12:45 pm
  The Art of Collaboration: Experimenting with Products and Price to Reach New Customers

  Leaning into partnerships can be a key growth lever. This session will explore how fashion brand Ba&sh has tested new product categories and price points through collaborations with brands of all sizes and categories. The collaborations worked to reach new shoppers, while keeping current customers engaged. They also informed future strategies. Sarah Benady will break it down.

  

  Sarah Benady

  CEO, NORTH AMERICA

  BA&SH

  Moderator

  Jill Manoff
• 1:05 pm
  Engaging with Gen Z: How to Connect with Digitally Native Fashion Enthusiast in the New Normal

  Gen Z are the coming-of-age shopping generation. They are the most radically and ethnically diverse generation yet, as well as the most globally minded. As they surpass Millennials and Gen X as the largest generation in the US, it’s important to know what drives them to make purchases. Join Melissa Davis, Afterpay’s Chief Revenue Officer to find out what makes the most pivotal generation tick.

  

  Melissa Davis

  CRO

  AFTERPAY

• 1:20 pm
  Listen, Repeat: Taking a Community-Driven Approach to Commerce Strategies

  Maintaining communication with customers and seeking their feedback have become priorities, as many fashion companies have found that factoring shoppers’ feedback into decisions is key to building a strong community. Increasingly, brands are incorporating customers in the product development process, featuring them in marketing and looking to them for direction on how to respond in unprecedented times. In this session, Joanna Griffith will discuss Knix’s all-encompassing community-first approach.

  

  Joanna Griffiths

  FOUNDER & CEO

  KNIX

  Moderator

  Jill Manoff
• 1:40 pm
  The Shift to Performance: How Influencer Marketing Collaborations Will Evolve

  The world of commerce has changed, and with it influencer marketing. Refersion will cover why influencer marketing is shifting to a performance-based model and how you can shift your influencer strategy from the traditional model and what that means for your business.

  

  Margret Hurwitz

  VP OF SALES

  REFERSION

• 1:55 pm
  Innovating Physical Retail: Going Far Beyond Point of Sale

  Though fashion companies’ approach to the in-store experience is set to change post-pandemic, there’s no question that physical retailers will need to work to earn foot traffic -- especially as more consumers have become comfortable with shopping online. Providing exclusives, convenience, and opportunities for discovery and personalization are just a few ways retailers plan to keep customers coming back. Co-founder Bouchra Ezzahraoui will share how Aurate plans to tackle the in-store experience moving forward.

  

  Bouchra Ezzahraoui

  FOUNDER

  AURATE

  Moderator

  Jill Manoff
• 2:15 pm
  COVID-19: Must-Know Insights for Fashion Marketers

  Adobe Advertising Cloud surveyed thousands of shoppers and marketers to give you real data-based answers, including: -What if advertising next to COVID-19 content could actually be a good thing for your brand? -What are the highest, and lowest states for e-commerce lift? -Which generation is the most likely to purchase luxury at this time? Join this session to take the guesswork out of your advertising messaging and strategies as you navigate COVID-19 and beyond.

  

  Mary Sheehan

  SR. MANAGER, PRODUCT MARKETING, ADOBE ADVERTISING CLOUD

  ADOBE

• 2:30 pm
  Town Hall

  Join us as we walk through how brands are being impacted by the new normal.

  

  Jill Manoff

  EDITOR-IN-CHIEF

  GLOSSY