Brick-and-mortar stores and e-commerce sites are just two pieces of a much larger pie. To clinch sales in today’s competitive retail environment, fashion and beauty brands are strategizing to meet customers wherever they are. That equates to establishing a presence on a wide range of touchpoints, from e-sports games played by Gen Z to emerging social channels in international markets.
At the Glossy Modern Commerce Forum, fashion and beauty executives will discuss effective strategies for driving sales through the new array of channels, including mobile, social, email, live streaming and content. Is a custom approach needed for every platform? What works where? And what manpower and investment are needed to become a strong omnichannel retailer?
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Embracing innovation versus waiting for proof-of-concept is high risk, but it's also high-reward. In this session, one executive will discuss how being on the pulse of technology has fueled their business and how continuing to tap into fresh ideas and opportunities has worked to their company's advantage.
As brands move away from wholesale and back again, there’s more confusion than ever about what retail channels make the most sense. In this session, a brand leader will discuss how the company is relying on a unique mix of e-commerce, owned stores, and wholesale partners as it establishes a global presence.
Personalization has become table stakes for online retailers. These brand founders will walk through the next-level processes they’ve used to tailor their website to their customers and ways brands can cater the online experience to their audience.
PRESIDENT & GENERAL MANAGER
It’s one thing to tell your brand’s story — it’s another to measure the success of it. In this session, a retail exec will talk about their brand’s approach to defining and measuring success in today’s experience economy. They will speak about building a culture of optimization in a rapidly-moving ecosystem.
As clean, natural and organic beauty becomes more mainstream, retailers and brands need to establish and curate a differentiated point-of-view. In this session, a beauty exec will speak to how the retailer finds brands as well as incubates them.
SVP, SALES & MARKETING
11:30 - How a DTC Business Approach is Changing the Beauty Industry
A direct-to-consumer approach has become the silent juggernaut of the beauty industry. It has created a new standard for how brands operate, the products they create and how they earn customer loyalty. Hear a beauty exec speak about how the company operates and leverages a direct-to-consumer business strategy in order to grow and delight their 3M+ strong beauty community.
11:50 - sticky.io Workshop
CHIEF OPERATING OFFICER
11:30 - Using Curation to Cut Through the Clutter
Fashion retail is a crowded space. For customers, choosing one retailer over the next often comes down to which has inventory they won’t find anywhere else. In response, brands are dedicating more resources to private label products and working with designers to secure exclusive styles. A leading retailer finding success with this strategy breaks it down.
11:50 am - Sponsor Workshop
12:45 pm - Using Physical Retail to Your Advantage
Physical retail isn’t dead, it’s just changing. This brand exec will discuss how the brand has leveraged traditional distribution networks -- including Target, and department stores like Nordstrom -- while also growing a robust business online.
1:05 pm - Sponsor Workshop
12:45 pm - Attracting a Millennial-Minded Audience
As skincare continues to be top of mind for consumers, at-home beauty devices are being used regularly in everyday routines. One brand exec knows this first hand -- the brand has a loyal audience comprised primarily of Millennials and Gen Z.
1:05 pm - Sponsor Workshop
Ingrid Milman Cordy
VP, GLOBAL E-COMMERCE & CUSTOMER EXPERIENCE
Fast beauty has become the silent juggernaut of the beauty industry, as it has created a new standard for how brands operate, the products they create, and the engagement they earn from customers. Hear from an exec of a cult fast beauty brand, speak about how they operate and why they have made newness their biggest selling point.
Today, the retail store is more than just a sales channel. Digitally native brands, for example, are increasingly relying on stores to get their name out, communicate their story, establish a community and build loyalty. One brand co-founder will explain how his company is translating its online success through a growing store network.
Jennifer Stender Hawkins
SVP, MARKETING & INNOVATION
As the beauty and wellness industries continue to comingle, how can a brand be on the cutting edge of the next big movement? One brand is rethinking the way that the customer engages with wellness. From its strong ingredients stories to how it taps into novel technology strategies, this brand continues to find white spaces in a crowded market.
CO-FOUNDER & CEO
THE INKEY LIST
Getting new eyes on a long-standing brand is no easy feat. One brand exec will dig into the brand’s unconventional strategies for acquiring customers of all ages and the effectiveness of establishing partners across a range of platforms.
CO-FOUNDER, CREATIVE DIRECTOR
Openness to feedback and evolution is key when it comes to providing a product and a shopping experience that builds long-term customer loyalty. This session will dive into how one brand has actively invited feedback from their online community, harnessing a mix of qualitative and quantitative data to provide a better service, resulting not only in rapid growth but also loyalty and trust.
Wellness is one of the biggest trends happening in beauty right now, but while more beauty-meets-wellness brands come to market --many with an aspirational bent -- this brand exec maintains that wellness is not and should not be a luxury. Hear how this brand maintains its original relevance and distinguishes itself in an increasingly crowded and greenwashed space.
Situated just steps from One World Trade, Meredith Corp. is located on the waterfront in Brookfield Place. Please proceed to the 2nd floor – main lobby reception for check-in.
Are you a fashion or beauty executive interested in speaking? Contact Cayley Plotkin.
For sponsorship opportunities, submit your information here.
We’re not currently accepting VIP applications for the Glossy Modern Commerce Forum.