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Brick-and-mortar stores and e-commerce sites are just two pieces of a much larger pie. To clinch sales in today’s competitive retail environment, fashion and beauty brands are strategizing to meet customers wherever they are. That equates to establishing a presence on a wide range of touchpoints, from e-sports games played by Gen Z to emerging social channels in international markets.

At the Glossy Modern Commerce Forum LIVE, a virtual event taking place over two mornings, fashion and beauty executives will discuss effective strategies for driving sales through the new array of channels, including mobile, social, email, live streaming and content. Is a custom approach needed for every platform? What works where? And what manpower and investment are needed to become a strong omnichannel retailer?

What you get with a pass
• Access to all live presentations and interactive town halls and working group discussions
• Access to on-demand videos and slides from any sessions you may have missed
• A modern commerce guide packed with key takeaways from the week, on-demand sessions, full presentations and much more

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Speakers

  • Sarah Benady
    CEO, NORTH AMERICA
    BA&SH
  • Ro Bhatia
    CHIEF STRATEGY AND OPERATIONS OFFICER
    STICKY.IO
  • Tim Bunch
    PRESIDENT & CEO
    MAV BEAUTY BRANDS
  • Mark Curry
    CO-FOUNDER
    THE INKEY LIST
  • Lilli Gordon
    FOUNDER & CEO
    FIRST AID BEAUTY
  • Joanna Griffiths
    FOUNDER & CEO
    KNIX
  • Jessica Hanson
    PRESIDENT & GENERAL MANAGER
    AMOREPACIFIC
  • Colette Laxton
    CO-FOUNDER & CEO
    THE INKEY LIST
  • Rebecca Minkoff
    CO-FOUNDER & CREATIVE DIRECTOR
    REBECCA MINKOFF
  • Elizabeth Ray
    VP, CLIENT STRATEGY
    ATTENTIVE
  • Vivian Weng
    SENIOR VICE PRESIDENT, DIGITAL AND E-COMMERCE
    ANASTASIA BEVERLY HILLS

Agenda

June 17, 2020

  • 12:00 pm
    The State of the Industry

    Join us as we walk through how brands are being impacted by the new normal.

  • 12:10 pm
    Modernizing Your Retail & Marketing Mix

    What works today doesn’t work tomorrow, especially as new competitors enter the space and new tools emerge that are able to elevate processes. In this session, one brand's head of e-commerce will discuss how the brand’s site has evolved.

  • 12:30 pm
    Attentive Mobile Dialog

  • 12:45 pm
    Futureproofing Your Business in a Changing Landscape

    As the world around us changes and evolves, participants must evolve with it to continue to flourish. Join a brand executive for a discussion on how affiliate marketing is best suited to protect your business and, ultimately, grow your revenue.

  • 1:05 pm
    Sponsor Session

  • 1:20 pm
    Content x E-Commerce: Using Content to Build Trust -- Then Conversion

    This session will look at how brands can use what they know about their target audience to tell stories that resonate -- on channels from print catalogs to video -- to not only attract new shoppers but also build trust and lifetime value with existing customers.

  • 1:40 pm
    Sponsor Session

  • 1:55 pm
    Wholesale vs. DTC: Rethinking Distribution

    Brands are increasingly moving closer to a direct-to-consumer model, realizing that means owning more customer data and making smarter business decisions -- but many believe maintaining wholesale partners can still make sense. This session will dig into a fashion brand’s retail model, which is now exclusively DTC but once included traditional retail partners

  • 2:15 pm
    Town Hall

    Join us as we walk through how brands are being impacted by the new normal.

June 18, 2020

  • 12:00 pm
    Welcome Back

  • 12:05 pm
    Personalized Text Messaging: A Top Revenue Channel

    Innovative e-commerce brands are reaching on-the-go shoppers where they spend most of their time: texting. Hear how this brand leader drives incremental revenue and brand engagement with mobile text messaging. Get practical tips for how to launch and scale a text messaging channel.

  • 12:25 pm
    Dialog with Ushopal

  • 12:40 pm
    Mastering Social Commerce: How to Build a Community While Scaling a Business

    Brands across the commerce space are on a mission to build a community, but facilitating relationships and genuine connections are easier said than done. Ensuring the efforts pay off means looking to the community for feedback, and gauging their demands and satisfaction as a company grows and evolves. This session will explore how to stay focused on your business objectives while retaining and expanding your consumer base as your brand grows.

  • 1:00 pm
    How to Prep & Prime Your DTC Channel

    You are ready to take the leap and dive into the digital-first retail era? You want to increase the depth your customer relationships? The good news is that it’s never been easier. In this session, you’ll discover why it's the best time to add a direct-to-consumer channel and learn proven strategies to get started quickly.

    Ro Bhatia>

    Ro Bhatia

    CHIEF STRATEGY AND OPERATIONS OFFICER

    STICKY.IO

  • 1:15 pm
    Capturing the Global Chinese Consumer

    Chinese consumers are known for being digitally savvy, particularly Millennials and GenZ. This session will introduce how brands are using a bevy of multi-functional Chinese super apps as engagement tools for connecting online experiences.

  • 1:35 pm
    Dialog with Pixlee

  • 1:50 pm
    Brand Heritage For New Markets

    How does a heritage brand reach new audiences and modernize while still staying true to their legacy? Hear one exec, speak about their strategy to reach and engage new audiences. They’ll explore new tactics and tech through the lens of a market with a high barrier of entry.

  • 2:10 pm
    Key Takeaways

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I am definitely going to implement new strategies as a result of the forum.
Vice President of Digital Commerce, Nili Lotan
Quote
This event will have a great impact on our digital initiatives.
Sr. Digital Designer UX/UI and content creation, L'Oreal
Quote
I really enjoyed the day, it was rich in content and very relevant to our current business size.
E-Commerce Manager, Ba&sh

Contact

Are you a fashion or beauty executive interested in speaking? Contact Cayley Plotkin.


For sponsorship opportunities, submit your information here.


Are you a fashion or beauty executive? You may qualify for a complimentary VIP pass. Apply here to find out.