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Brick-and-mortar stores and e-commerce sites are just two pieces of a much larger pie. To clinch sales in today’s competitive retail environment, fashion and beauty brands are strategizing to meet customers wherever they are. That equates to establishing a presence on a wide range of touchpoints, from e-sports games played by Gen Z to emerging social channels in international markets.

At the Glossy Modern Commerce Forum LIVE, a virtual event taking place over two mornings, fashion and beauty executives will discuss effective strategies for driving sales through the new array of channels, including mobile, social, email, live streaming and content. Is a custom approach needed for every platform? What works where? And what manpower and investment are needed to become a strong omnichannel retailer?

What you get with a pass
• Access to all live presentations and interactive town halls and working group discussions
• Access to on-demand videos and slides from any sessions you may have missed
• A modern commerce guide packed with key takeaways from the week, on-demand sessions, full presentations and much more

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Speakers

  • Sarah Benady
    CEO, NORTH AMERICA
    BA&SH
  • Ro Bhatia
    CHIEF STRATEGY AND OPERATIONS OFFICER
    STICKY.IO
  • Tim Bunch
    PRESIDENT & CEO
    MAV BEAUTY BRANDS
  • Mark Curry
    CO-FOUNDER
    THE INKEY LIST
  • Melissa Davis
    CRO
    AFTERPAY
  • Bouchra Ezzahraoui
    FOUNDER
    AURATE
  • Lilli Gordon
    FOUNDER & CEO
    FIRST AID BEAUTY
  • Joanna Griffiths
    FOUNDER & CEO
    KNIX
  • Jessica Hanson
    PRESIDENT & GENERAL MANAGER
    AMOREPACIFIC
  • Margret Hurwitz
    VP OF SALES
    REFERSION
  • William Lau
    CEO AND CHIEF BRANDING OFFICER
    BONNIE AND CLYDE
  • Colette Laxton
    CO-FOUNDER & CEO
    THE INKEY LIST
  • Rebecca Minkoff
    CO-FOUNDER & CREATIVE DIRECTOR
    REBECCA MINKOFF
  • Elizabeth Ray
    VP, CLIENT STRATEGY
    ATTENTIVE
  • Mary Sheehan
    SR. MANAGER, PRODUCT MARKETING, ADOBE ADVERTISING CLOUD
    ADOBE
  • Vivian Weng
    SENIOR VICE PRESIDENT, DIGITAL AND E-COMMERCE
    ANASTASIA BEVERLY HILLS
  • Kyle Wong
    CEO
    PIXLEE

Agenda

June 17, 2020

  • 12:00 pm
    The State of the Industry

    Join us as we walk through how brands are being impacted by the new normal.

    Jill Manoff>

    Jill Manoff

    EDITOR-IN-CHIEF

    GLOSSY

  • 12:10 pm
    From SMS to Livestreaming: Innovating Across Sales Channels

    E-commerce and physical retail are just the start of it. This session will explore where Rebecca Minkoff, who has earned a reputation for innovating in retail tech, is focusing her commerce efforts. That includes text messaging, livestreaming and taking advantage of opportunities to cross-promote. She’ll also discuss what emerging retail technology she’s excited for now and how she anticipates consumers will shop in the future.

    Rebecca Minkoff>

    Rebecca Minkoff

    CO-FOUNDER & CREATIVE DIRECTOR

    REBECCA MINKOFF

    Moderator
    Jill Manoff
  • 12:30 pm
    Using Text Message Marketing to Engage Shoppers & Drive Online Revenue

    SMS marketing has quickly become a top 3 revenue channel for retail & e-commerce brands. Learn how leading cosmetics brand, Anastasia Beverly Hills uses text message marketing to increase brand engagement and drive incremental revenue. Plus, get actionable tips on how your brand can launch and scale its own text messaging channel.

    Vivian Weng>

    Vivian Weng

    SENIOR VICE PRESIDENT, DIGITAL AND E-COMMERCE

    ANASTASIA BEVERLY HILLS

    Elizabeth Ray>

    Elizabeth Ray

    VP, CLIENT STRATEGY

    ATTENTIVE

  • 12:45 pm
    The Art of Collaboration: Experimenting with Products and Price to Reach New Customers

    Leaning into partnerships can be a key growth lever. This session will explore how fashion brand Ba&sh has tested new product categories and price points through collaborations with brands of all sizes and categories. The collaborations worked to reach new shoppers, while keeping current customers engaged. They also informed future strategies. Sarah Benady will break it down.

    Sarah Benady>

    Sarah Benady

    CEO, NORTH AMERICA

    BA&SH

    Moderator
    Jill Manoff
  • 1:05 pm
    Engaging with Gen Z: How to Connect with Digitally Native Fashion Enthusiast in the New Normal

    Gen Z are the coming-of-age shopping generation. They are the most radically and ethnically diverse generation yet, as well as the most globally minded. As they surpass Millennials and Gen X as the largest generation in the US, it’s important to know what drives them to make purchases. Join Melissa Davis, Afterpay’s Chief Revenue Officer to find out what makes the most pivotal generation tick.

    Melissa Davis>

    Melissa Davis

    CRO

    AFTERPAY

  • 1:20 pm
    Listen, Repeat: Taking a Community-Driven Approach to Commerce Strategies

    Maintaining communication with customers and seeking their feedback have become priorities, as many fashion companies have found that factoring shoppers’ feedback into decisions is key to building a strong community. Increasingly, brands are incorporating customers in the product development process, featuring them in marketing and looking to them for direction on how to respond in unprecedented times. In this session, Joanna Griffith will discuss Knix’s all-encompassing community-first approach.

    Joanna Griffiths>

    Joanna Griffiths

    FOUNDER & CEO

    KNIX

    Moderator
    Jill Manoff
  • 1:40 pm
    The Shift to Performance: How Influencer Marketing Collaborations Will Evolve

    The world of commerce has changed, and with it influencer marketing. Refersion will cover why influencer marketing is shifting to a performance-based model and how you can shift your influencer strategy from the traditional model and what that means for your business.

    Margret Hurwitz>

    Margret Hurwitz

    VP OF SALES

    REFERSION

  • 1:55 pm
    Innovating Physical Retail: Going Far Beyond Point of Sale

    Though fashion companies’ approach to the in-store experience is set to change post-pandemic, there’s no question that physical retailers will need to work to earn foot traffic -- especially as more consumers have become comfortable with shopping online. Providing exclusives, convenience, and opportunities for discovery and personalization are just a few ways retailers plan to keep customers coming back. Co-founder Bouchra Ezzahraoui will share how Aurate plans to tackle the in-store experience moving forward.

    Bouchra Ezzahraoui>

    Bouchra Ezzahraoui

    FOUNDER

    AURATE

    Moderator
    Jill Manoff
  • 2:15 pm
    COVID-19: Must-Know Insights for Fashion Marketers

    Adobe Advertising Cloud surveyed thousands of shoppers and marketers to give you real data-based answers, including: -What if advertising next to COVID-19 content could actually be a good thing for your brand? -What are the highest, and lowest states for e-commerce lift? -Which generation is the most likely to purchase luxury at this time? Join this session to take the guesswork out of your advertising messaging and strategies as you navigate COVID-19 and beyond.

    Mary Sheehan>

    Mary Sheehan

    SR. MANAGER, PRODUCT MARKETING, ADOBE ADVERTISING CLOUD

    ADOBE

  • 2:30 pm
    Town Hall

    Join us as we walk through how brands are being impacted by the new normal.

    Jill Manoff>

    Jill Manoff

    EDITOR-IN-CHIEF

    GLOSSY

June 18, 2020

  • 12:00 pm
    Welcome Back

    Priya Rao>

    Priya Rao

    EXECUTIVE EDITOR

    GLOSSY

  • 12:05 pm
    Unlocking TikTok

    As beauty brands shift social media strategies from brand awareness to customer acquisition, TikTok remains the most provocative channel. Hear from Tim Bunch, CEO and President of MAV Brands, on how Marc Anthony Hair took an organic following on TikTok and developed a social-led shopping experience.

    Tim Bunch>

    Tim Bunch

    PRESIDENT & CEO

    MAV BEAUTY BRANDS

    Moderator
    Priya Rao
  • 12:25 pm
    Cracking the Code of China Gen-Z Digital Consumers

    UShopal will discuss the zeitgeist of the millennial and gen Z beauty consumer, and how UShopal is responding to their need for an integrated online and offline brand shopping experience through their chain of high-touch luxury beauty stores, Bonnie & Clyde.

    William Lau>

    William Lau

    CEO AND CHIEF BRANDING OFFICER

    BONNIE AND CLYDE

  • 12:40 pm
    Going Global

    K-Beauty is no longer a trend, but a full-fledged category in Asia and the U.S. Still, AmorePacific has taken a measured approach to expansion in Europe and the rest of the Americas. Hear from Jessica Hanson, president and general manager of AmorePacific U.S., on the company's growth plans for Laneige, Mamonde, Innisfree and more -- and why the 75-year-old company is continuing to bet on skincare.

    Jessica Hanson>

    Jessica Hanson

    PRESIDENT & GENERAL MANAGER

    AMOREPACIFIC

    Moderator
    Priya Rao
  • 1:00 pm
    How to Prep & Prime Your DTC Channel

    Are you ready to take the leap and dive into the digital-first retail era? You want to increase the depth your customer relationships? The good news is that it’s never been easier. In this session, you’ll discover why it's the best time to add a direct-to-consumer channel and learn proven strategies to get started quickly.

    Ro Bhatia>

    Ro Bhatia

    CHIEF STRATEGY AND OPERATIONS OFFICER

    STICKY.IO

  • 1:15 pm
    Finding Your Voice

    As a new world has emerged that prioritizes health, safety and social justice, all brands need to find their place in the conversation. Hear from Lilli Gordon, founder and CEO of First Aid Beauty, on how to lead a beauty company grounded in conversation and listening.

    Lilli Gordon>

    Lilli Gordon

    FOUNDER & CEO

    FIRST AID BEAUTY

    Moderator
    Priya Rao
  • 1:35 pm
    Using AI & Community to to Scale a Cost-Effective Content Strategy

    The importance of crafting a cohesive cross-channel experience is at an all-time high. Many brands have turned to a community-first approach to do so at scale, using the diverse voices of their customers and biggest advocates to reach audiences on all platforms. Learn how the world’s most innovative companies are tapping into community to create agile, brand-safe content sources and increase brand awareness and conversion.

    Kyle Wong>

    Kyle Wong

    CEO

    PIXLEE

  • 1:50 pm
    Leaning Into The Pivot

    Just months ago, The Inkey List had no e-commerce presence in the U.K. or the U.S. favoring to rely on partners like Boots and Sephora, but coronavirus totally upended their business model. Hear from co-founders Mark Curry and Colette Laxton on how they pressed the gas on digital, including launching their first DTC site in the U.K., enabling customer service online globally and debuting on TikTok.

    Colette Laxton>

    Colette Laxton

    CO-FOUNDER & CEO

    THE INKEY LIST

    Mark Curry>

    Mark Curry

    CO-FOUNDER

    THE INKEY LIST

    Moderator
    Priya Rao
  • 2:10 pm
    Key Takeaways

    Priya Rao>

    Priya Rao

    EXECUTIVE EDITOR

    GLOSSY

Quote
I am definitely going to implement new strategies as a result of the forum.
Vice President of Digital Commerce, Nili Lotan
Quote
This event will have a great impact on our digital initiatives.
Sr. Digital Designer UX/UI and content creation, L'Oreal
Quote
I really enjoyed the day, it was rich in content and very relevant to our current business size.
E-Commerce Manager, Ba&sh

Contact

Are you a fashion or beauty executive interested in speaking? Contact Cayley Plotkin.


For sponsorship opportunities, submit your information here.


Are you a fashion or beauty executive? You may qualify for a complimentary VIP pass. Apply here to find out.