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Brick-and-mortar stores and e-commerce sites are just two pieces of a much larger pie. To clinch sales in today’s competitive retail environment, fashion and beauty brands are strategizing to meet customers wherever they are. That equates to establishing a presence on a wide range of touchpoints, from e-sports games played by Gen Z to emerging social channels in international markets.

At the Glossy Modern Commerce Forum, fashion and beauty executives will discuss effective strategies for driving sales through the new array of channels, including mobile, social, email, live streaming and content. Is a custom approach needed for every platform? What works where? And what manpower and investment are needed to become a strong omnichannel retailer?

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Speakers

  • Cori Adams
    SVP, SALES & MARKETING
    WELDEN
  • Ro Bhatia
    CHIEF OPERATING OFFICER
    STICKY.IO
  • Tim Bunch
    PRESIDENT & CEO
    MAV BEAUTY BRANDS
  • Lilli Gordon
    FOUNDER & CEO
    FIRST AID BEAUTY
  • Divya Gugnani
    CO-FOUNDER
    WANDER BEAUTY
  • Jessica Hanson
    PRESIDENT & GENERAL MANAGER
    AMOREPACIFIC
  • Brett Heyman
    FOUNDER & CREATIVE DIRECTOR
    EDIE PARKER
  • Sarah LaFleur
    FOUNDER & CEO
    M.M. LAFLEUR
  • Colette Laxton
    CO-FOUNDER & CEO
    THE INKEY LIST
  • James Miller
    CEO
    THE COLLECTED GROUP
  • Ingrid Milman Cordy
    VP, GLOBAL E-COMMERCE & CUSTOMER EXPERIENCE
    E.L.F COSMETICS
  • Thakoon Panichgul
    FOUNDER, DESIGNER
    THAKOON
  • Jennifer Stender Hawkins
    SVP, MARKETING & INNOVATION
    JOE'S JEANS
  • Katie Sturino
    FOUNDER
    MEGABABE
  • Alexandra Waldman
    CO-FOUNDER, CREATIVE DIRECTOR
    UNIVERSAL STANDARD

Agenda

Day 1

June 17, 2020

  • 8:30 am
    Registration Open & Breakfast Served

  • 9:00 am
    Opening Remarks & State of the Industry

  • 9:10 am
    Leading with Innovation: the Benefits of Being First to Market

    Embracing innovation versus waiting for proof-of-concept is high risk, but it's also high-reward. In this session, one executive will discuss how being on the pulse of technology has fueled their business and how continuing to tap into fresh ideas and opportunities has worked to their company's advantage.

  • 9:30 am
    Diversifying Sales Channels: Striking the Right Balance to Support Growth

    As brands move away from wholesale and back again, there’s more confusion than ever about what retail channels make the most sense. In this session, a brand leader will discuss how the company is relying on a unique mix of e-commerce, owned stores, and wholesale partners as it establishes a global presence.

    Thakoon Panichgul>

    Thakoon Panichgul

    FOUNDER, DESIGNER

    THAKOON

  • 9:50 am
    Sponsor Workshop

  • 10:00 am
    Navigating the New Standards of E-Commerce

    Personalization has become table stakes for online retailers. These brand founders will walk through the next-level processes they’ve used to tailor their website to their customers and ways brands can cater the online experience to their audience.

    Jessica Hanson>

    Jessica Hanson

    PRESIDENT & GENERAL MANAGER

    AMOREPACIFIC

  • 10:20 am
    Sponsor Workshop

  • 10:35 am
    What's Your Game Plan?

    It’s one thing to tell your brand’s story — it’s another to measure the success of it. In this session, a retail exec will talk about their brand’s approach to defining and measuring success in today’s experience economy. They will speak about building a culture of optimization in a rapidly-moving ecosystem.

  • 10:55 am
    Cutting Through the Noise

    As clean, natural and organic beauty becomes more mainstream, retailers and brands need to establish and curate a differentiated point-of-view. In this session, a beauty exec will speak to how the retailer finds brands as well as incubates them.

    Cori Adams>

    Cori Adams

    SVP, SALES & MARKETING

    WELDEN

  • 11:15 am
    Networking Break

  • 11:30 am
    Modern Shopping Breakout Session

    11:30 - How a DTC Business Approach is Changing the Beauty Industry
    A direct-to-consumer approach has become the silent juggernaut of the beauty industry. It has created a new standard for how brands operate, the products they create and how they earn customer loyalty. Hear a beauty exec speak about how the company operates and leverages a direct-to-consumer business strategy in order to grow and delight their 3M+ strong beauty community.

    11:50 - sticky.io Workshop

    Katie Sturino>

    Katie Sturino

    FOUNDER

    MEGABABE

    Ro Bhatia>

    Ro Bhatia

    CHIEF OPERATING OFFICER

    STICKY.IO

  • 11:25 am
    Modern Marketing Breakout Session

    11:30 - Using Curation to Cut Through the Clutter
    Fashion retail is a crowded space. For customers, choosing one retailer over the next often comes down to which has inventory they won’t find anywhere else. In response, brands are dedicating more resources to private label products and working with designers to secure exclusive styles. A leading retailer finding success with this strategy breaks it down.

    11:50 am - Sponsor Workshop

  • 12:05 pm
    Lunch

  • 12:45 pm
    Modern Shopping Breakout Session

    12:45 pm - Using Physical Retail to Your Advantage
    Physical retail isn’t dead, it’s just changing. This brand exec will discuss how the brand has leveraged traditional distribution networks -- including Target, and department stores like Nordstrom -- while also growing a robust business online.

    1:05 pm - Sponsor Workshop

  • 12:45 pm
    Modern Marketing Breakout Session

    12:45 pm - Attracting a Millennial-Minded Audience
    As skincare continues to be top of mind for consumers, at-home beauty devices are being used regularly in everyday routines. One brand exec knows this first hand -- the brand has a loyal audience comprised primarily of Millennials and Gen Z.

    1:05 pm - Sponsor Workshop

    Ingrid Milman Cordy>

    Ingrid Milman Cordy

    VP, GLOBAL E-COMMERCE & CUSTOMER EXPERIENCE

    E.L.F COSMETICS

  • 1:20 pm
    Networking Break

  • 1:35 pm
    How to Build a Fast Beauty Brand

    Fast beauty has become the silent juggernaut of the beauty industry, as it has created a new standard for how brands operate, the products they create, and the engagement they earn from customers. Hear from an exec of a cult fast beauty brand, speak about how they operate and why they have made newness their biggest selling point.

  • 1:55 pm
    The Digitally Native Brand Guide to Creating Customer Loyalty Through Retail

    Today, the retail store is more than just a sales channel. Digitally native brands, for example, are increasingly relying on stores to get their name out, communicate their story, establish a community and build loyalty. One brand co-founder will explain how his company is translating its online success through a growing store network.

    Jennifer Stender Hawkins>

    Jennifer Stender Hawkins

    SVP, MARKETING & INNOVATION

    JOE'S JEANS

  • 2:15 pm
    Looking Beyond Beauty and Wellness Today

    As the beauty and wellness industries continue to comingle, how can a brand be on the cutting edge of the next big movement? One brand is rethinking the way that the customer engages with wellness. From its strong ingredients stories to how it taps into novel technology strategies, this brand continues to find white spaces in a crowded market.

    Colette Laxton>

    Colette Laxton

    CO-FOUNDER & CEO

    THE INKEY LIST

  • 2:35 pm
    Pixlee Workshop

  • 2:50 pm
    Networking Break

  • 3:05 pm
    From Rental Companies to Gaming Apps: Establishing a Strong Presence Across Platforms

    Getting new eyes on a long-standing brand is no easy feat. One brand exec will dig into the brand’s unconventional strategies for acquiring customers of all ages and the effectiveness of establishing partners across a range of platforms.

    Alexandra Waldman>

    Alexandra Waldman

    CO-FOUNDER, CREATIVE DIRECTOR

    UNIVERSAL STANDARD

  • 3:25 pm
    Customer-Driven E-commerce: Using Feedback to Fuel Evolution

    Openness to feedback and evolution is key when it comes to providing a product and a shopping experience that builds long-term customer loyalty. This session will dive into how one brand has actively invited feedback from their online community, harnessing a mix of qualitative and quantitative data to provide a better service, resulting not only in rapid growth but also loyalty and trust.

  • 3:45 pm
    Sponsor Workshop

  • 4:00 pm
    Wellness as the New Luxury

    Wellness is one of the biggest trends happening in beauty right now, but while more beauty-meets-wellness brands come to market --many with an aspirational bent -- this brand exec maintains that wellness is not and should not be a luxury. Hear how this brand maintains its original relevance and distinguishes itself in an increasingly crowded and greenwashed space.

  • 4:20 pm
    5 Things We Learned

  • 4:30 pm
    Cocktail Reception

Quote
I am definitely going to implement new strategies as a result of the forum.
Vice President of Digital Commerce, Nili Lotan
Quote
This event will have a great impact on our digital initiatives.
Sr. Digital Designer UX/UI and content creation, L'Oreal
Quote
I really enjoyed the day, it was rich in content and very relevant to our current business size.
E-Commerce Manager, Ba&sh

Location

Meredith Corp.
225 Liberty Street
New York, NY 10281

Situated just steps from One World Trade, Meredith Corp. is located on the waterfront in Brookfield Place. Please proceed to the 2nd floor – main lobby reception for check-in.


Contact

Are you a fashion or beauty executive interested in speaking? Contact Cayley Plotkin.


For sponsorship opportunities, submit your information here.


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