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For fashion and beauty fans, Instagram has become the go-to source of discovery. And, thanks to consumers’ new attention on digital and the platform’s newer features, it’s also emerged as a shopping destination, a video entertainment hub, an authenticity checkpoint, and a guide to the latest drops and seasonal collections. With the constant goal of meeting customers where they are, brands are increasingly focusing marketing efforts and investments on the platform. They’re leaning in on the opportunity to fuel engagement, make their values known and drive sales.

During Glossy’s Instagram Strategies Forum, you’ll hear from fashion and beauty executives who will break down their proven strategies for cutting through the noise and building strong communities on the platform.

Apply to attend

Speakers

  • Kristie Dash
    BEAUTY PARTNERSHIPS MANAGER
    INSTAGRAM
  • Olivia Gentin
    COO
    ANINE BING
  • Sarah Flint
    FOUNDER, CREATIVE DIRECTOR & EXECUTIVE CHAIRMAN
    SARAH FLINT
  • Shideh Kaviani
    PRESIDENT & CO-FOUNDER
    NAKED WARDROBE
  • Marie La France
    VP OF STRATEGY
    DASH HUDSON
  • Natalie Mackey
    CEO
    THE GLOW CONCEPT
  • Annika Meller
    CO-FOUNDER & CHIEF STRATEGY OFFICER
    ANINE BING

Agenda

Day 1

May 25, 2021 (Times are local: America/New York)

  • 12:00 pm
    Opening Remarks

    Come listen to some key trends in the industry as we kick off the forum.

    Jill Manoff>

    Jill Manoff

    EDITOR-IN-CHIEF

    GLOSSY

  • 12:10 pm
    Instagram Strategies 2.0: From Taking a Multi-Media Approach to the Platform to Mastering Social Commerce

    What worked on Instagram even last year doesn’t work today. In this session, Anine Bing chief strategy officer Annika Meller and COO Olivia Gentin will break down how the brand is evolving its Instagram strategy according to fashion fans’ changing habits. Namely, it’s now producing a wide range of content, including in-feed images, Stories and Reels; and ensuring featured styles are easily shoppable on the platform.

    Olivia Gentin>

    Olivia Gentin

    COO

    ANINE BING

    Annika Meller>

    Annika Meller

    CO-FOUNDER & CHIEF STRATEGY OFFICER

    ANINE BING

    Moderator
    Jill Manoff
  • 12:30 pm
    Create and Collaborate: Short-form Brand Storytelling with Reels

    The short-form video surface Reels has opened up a world of creative possibility for brands to reach people engaging in their interests through entertainment on Instagram. Join Kristie Dash, Beauty Partnerships Manager at Instagram and Marie La France, Vice President of Strategy at Dash Hudson for a discussion about how brands are tapping into creators and experimenting with new, dynamic storytelling on Reels.

    Kristie Dash>

    Kristie Dash

    BEAUTY PARTNERSHIPS MANAGER

    INSTAGRAM

    Marie La France>

    Marie La France

    VP OF STRATEGY

    DASH HUDSON

  • 12:50 pm
    From Micro-Influencers to Brand Ambassadors: Instagram-Centered Partnerships that Work

    Gone are the days of brands dedicating large percentages of their budgets to single posts by mega-influencers. Today, brands are being more strategic about their partnerships, ensuring that they’re effective at driving sales and awareness, and also that they read as authentic. In this session, Sarah Flint will break down the components of her namesake brand’s successful ambassador program.

    Sarah Flint>

    Sarah Flint

    FOUNDER, CREATIVE DIRECTOR & EXECUTIVE CHAIRMAN

    SARAH FLINT

    Moderator
    Jill Manoff
  • 1:10 pm
    The ‘Instagram Brand’ Playbook: Leveraging the Platform for Growth and Longevity

    In this session, Shideh Kaviani, president and co-founder of Naked Wardrobe, will explain why establishing a brand on Instagram is one thing, but keeping the attention of the platform’s users is quite another. She’ll break down the brand’s current strategies, which include moving at the pace of Instagram, when it comes to releasing new product; gifting products versus paying celebs, to ensure authentic endorsements; and easing into messaging around life post-pandemic.

    Shideh Kaviani>

    Shideh Kaviani

    PRESIDENT & CO-FOUNDER

    NAKED WARDROBE

  • 1:30 pm
    Rejiggering Instagram’s Place in the Growing Social Media Landscape

    As new platforms continue to pop up, brands are rethinking their approach to Instagram. In feed posts and Reels has been infused with more personality and Stories serve to drive engagement and crowdsource. Hear from Natalie Mackey, co-founder and CEO of Winky Lux, on how the beauty brand is adapting its Instagram Strategies for makeup and skincare and engaging with its ever-changing features.

    Natalie Mackey>

    Natalie Mackey

    CEO

    THE GLOW CONCEPT

    Moderator
    Priya Rao
  • 1:50 pm
    Key Takeaways

    Here we will go over the key takeaways from the day's worth of content.

    Priya Rao>

    Priya Rao

    EXECUTIVE EDITOR

    GLOSSY

Contact

Are you a brand executive interested in speaking? Contact Cayley Plotkin for more information.


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