For fashion and beauty fans, Instagram has become the go-to source of discovery. And, thanks to consumers’ new attention on digital and the platform’s newer features, it’s also emerged as a shopping destination, a video entertainment hub, an authenticity checkpoint, and a guide to the latest drops and seasonal collections. With the constant goal of meeting customers where they are, brands are increasingly focusing marketing efforts and investments on the platform. They’re leaning in on the opportunity to fuel engagement, make their values known and drive sales.
During Glossy’s Instagram Strategies Forum, you’ll hear from fashion and beauty executives who will break down their proven strategies for cutting through the noise and building strong communities on the platform.Apply to attend
Come listen to some key trends in the industry as we kick off the forum.
What worked on Instagram even last year doesn’t work today. In this session, Anine Bing chief strategy officer Annika Meller and COO Olivia Gentin will break down how the brand is evolving its Instagram strategy according to fashion fans’ changing habits. Namely, it’s now producing a wide range of content, including in-feed images, Stories and Reels; and ensuring featured styles are easily shoppable on the platform.
CO-FOUNDER & CHIEF STRATEGY OFFICER
The short-form video surface Reels has opened up a world of creative possibility for brands to reach people engaging in their interests through entertainment on Instagram. Join Kristie Dash, Beauty Partnerships Manager at Instagram and Marie La France, Vice President of Strategy at Dash Hudson for a discussion about how brands are tapping into creators and experimenting with new, dynamic storytelling on Reels.
BEAUTY PARTNERSHIPS MANAGER
Marie La France
VP OF STRATEGY
Gone are the days of brands dedicating large percentages of their budgets to single posts by mega-influencers. Today, brands are being more strategic about their partnerships, ensuring that they’re effective at driving sales and awareness, and also that they read as authentic. In this session, Sarah Flint will break down the components of her namesake brand’s successful ambassador program.
FOUNDER, CREATIVE DIRECTOR & EXECUTIVE CHAIRMAN
In this session, Shideh Kaviani, president and co-founder of Naked Wardrobe, will explain why establishing a brand on Instagram is one thing, but keeping the attention of the platform’s users is quite another. She’ll break down the brand’s current strategies, which include moving at the pace of Instagram, when it comes to releasing new product; gifting products versus paying celebs, to ensure authentic endorsements; and easing into messaging around life post-pandemic.
PRESIDENT & CO-FOUNDER
As new platforms continue to pop up, brands are rethinking their approach to Instagram. In feed posts and Reels has been infused with more personality and Stories serve to drive engagement and crowdsource. Hear from Natalie Mackey, co-founder and CEO of Winky Lux, on how the beauty brand is adapting its Instagram Strategies for makeup and skincare and engaging with its ever-changing features.
THE GLOW CONCEPT
Here we will go over the key takeaways from the day's worth of content.
Are you a brand executive interested in speaking? Contact Cayley Plotkin for more information.
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