As consumers increasingly demand inclusivity, transparency and authenticity, and support brands reflecting their own values and socio-political views, fashion companies across price points are overhauling their operations, product assortments and marketing tactics to stack up. At the same time, they’re navigating a new retail landscape, where stores are community hubs, “meeting customers where they are” is the industry-wide target and most everything luxury is shoppable online.
At Glossy’s Future of Fashion Summit, marketers from direct-to-consumer, mass and luxury fashion brands will discuss how they’re responding to new competition and consumer expectations, and what they’re doing now to prepare for the industry’s next shakeups.
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Join us as we welcome everyone and open the summit by going over key trends and challenges in the industry.
Maintaining a reputation as a fashion brand can be limiting, for both the company and its core audience. One fashion exectutive will discuss how the brand is evolving from designing seasonal ready-to-wear collections to creating a full lifestyle brand by changing its focus from the runway to the customer.
Product collaborations have caught on as effective tools for driving spikes in sales. While fashion brands’ collaboration strategies span the gamut, increasingly, all are realizing that slapping one brand’s name or logo onto another brand’s product doesn’t cut it to drive buzz. For shoppers, what’s worth waiting in line or splurging on the resale market for are collaborations resulting from two top brands actively working together on every step, from product development to marketing. This session will explain how a serial collaborator ensures authenticity throughout the process.
Fashion brands are seeing opportunities in professional gaming. To tap the expansive, diehard gaming community, they’re launching merch and apparel for gamers, collaborating with professional players, sponsoring teams and events, and designing virtual apparel to be worn in-game. Connecting with Gen Z and millennials is key, but brands are also finding creative ways to drive immediate sales. This session will break down a leading brand’s gaming playbook.
For many brands, remaining relevant moving forward means overhauling many processes that worked before. Thinking outside the box to best showcase your values and DNA will resonate with the new generation of consumers. Sharing your unique perspective through unique channels will win over pushing products. This session will dive into how to shift your mindset and tackle new approaches to marketing to strengthen your brand, foster community and thrive.
Brands only. Join us in one of two breakout sessions where we will present some research, create a challenge board as well as have an open and candid discussion about the industry.
Come listen to a few words from our partners.
By invitation only.
By invitation only. The 8-minute business meetings connect VIP fashion executives with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.
Join us for a cocktail to wrap day one of the summit. Open to all.
Brands only. Let's elaborate on the challenge board from yesterday and dig deeper into those challenges.
Come listen to a few words from our partners.
Brands are increasingly going omnichannel to facilitate easy shopping among existing customers -- but can rethinking retail channels also attract new shoppers? This session will explore how brands can use rental and subscription services, traditional department stores and even Amazon to grow awareness and earn customers without diluting the brand.
After pivoting a business strategy or revamping a brand for the 21st century, piecing together a marketing campaign for a digital world can be daunting. Defining a brand’s identity and honing in on consumers’ true desires is an ever-evolving process. By conscious streamlining and simplifying, brands deliver the most engaging content through superior channels.
To establish a relationship with a brand, consumers need to feel heard. So increasingly, brands are taking a 360-degree approach to gather feedback, reaching customers via focus groups, surveys, calls, emails, and even “listening tours.” To truly hear and understand their demands, surround sound is key.
Some of the most successful brand partnerships bypass the typical influencer marketing setup in favor of ambassador programs: They welcome friends of the brand into the studio and beyond to take part in the design process, inform marketing campaigns and join executives on brand experiences, like inspiration trips. By tapping into a network of like-minded loyalists, even a high-end fashion brand can remain down to earth.
Let’s talk solutions. We’ll split into our groups again and come up with solutions to some of the key challenges discussed during the town hall.
By invitation only.
By invitation only The 8-minute business meetings connect VIP fashion executives with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.
Join us for a cocktail to wrap day two of the summit. Open to all.
Successful brands know how to bring consumers into their world: They communicate across marketing channels to meet customers where they are, creating campaigns suited to each platform. They also work with relatable influencers to amplify the brand message and create consumer-friendly feedback loops, acting on resulting data. This session will break down these acquisition strategies.
The best collaborations are between brands that are experts in different product categories and have unique audiences, so that each brand can reach a new group of potential customers. Recent success stories include collaborations between beauty and wellness brands, fashion and home companies, and luxury and streetwear designers. An insider will explain why the partnerships resonated.10
In this session, one brand founder, will explain why establishing a brand on Instagram is one thing, but keeping the attention of the platform’s users is quite another. They will break down the brand’s current strategies, which include moving at the pace of Instagram, when it comes to releasing new product; gifting products versus paying celebs, to ensure authentic endorsements; and easing into messaging around life post-pandemic.
Working group leaders will discuss the findings from each group as well as the solutions that they came up with.
We’ll wrap the summit by going over the key takeaways from the three days of content.
Check back soon for more information on booking your stay with a special attendee rate.
Are you a brand executive interested in speaking? Contact Cayley Plotkin for more information.
For sponsorship opportunities, fill out this form.
Are you a fashion or luxury retail executive? You could be eligible for a complimentary VIP pass. See if you qualify here.
Glossy will follow strict protocols to ensure the safety of everyone in attendance.
Here are a few things to expect, but for specific questions or accommodations, please contact us here.