Between the Covid-19 pandemic and the national conversations around racial inequality, 2020 has brought seismic shifts to the beauty and wellness industries. Customers are increasingly aware if brands’ corporate cultures match their marketing initiatives, and will put dollars behind brands that stand behind inclusivity, transparency and sustainability. These filters extend to employees, product, influencer relationships and partnerships with retailers.
At Glossy’s Future of Beauty and Wellness Forum LIVE, founders, CEOs and marketers from beauty and wellness brands will discuss how they’re responding to the calls to action from shoppers and how they are accelerating change internally and externally.
The Glossy Beauty X Wellness Forum LIVE is a fully DICE certified event, demonstrating our commitment to diversity and inclusion in events.
Join us as we walk through how the beauty industry is being impacted by the new normal.
Hear from Sephora’s own Priya Venkatesh, Senior Vice President, Merchandising, Skincare and Hair, on how Sephora continues to fuel innovation in product and category differentiation in an ever-evolving environment.
SVP, MERCHANDISING, SKINCARE & HAIR
As consumers are spending more time on mobile due to “stay-at-home” orders and social distancing guidelines, e-commerce growth trajectories initially projected to take place over the course of several years took place over a matter of months. From April to May—consumers spent $153 billion online—7% higher than what they spent during the entire 2019 holiday season. Hear how SiO Beauty harnessed personalized text messaging as an effective, direct communications channel during a peak time for beauty brands. Plus, learn how you can launch and scale your own SMS marketing channel in time for the upcoming holiday season.
The rapidly evolving beauty landscape has created a new standard for how brands operate, the products they create and how they foster customer relationships. Learn from Charlotte Cho, co-founder of Soko Glam and Then I Met You, on how to elevate diversity, amplify values and craft a brand that inspires beauty from within.
SOKO GLAM & THEN I MET YOU PREMIUM SKIN CARE
Men’s grooming is undergoing major transformations, from products to conversations about men’s participation in the larger beauty industry. In this session, Matthew Biggins, Cremo CEO and president, will discuss his approach to rapidly growing the brand, reaching new consumers through informative conversations and what’s next following its acquisition by Edgewell.
PRESIDENT & CEO
Companies need to be authentic, relatable, and able to showcase their shared values to win customers in today’s economy. At Pixlee, we’ve found that the best way to do this is to use customer stories more effectively. With our AI-driven solution, we help companies such as Morphe Brushes, Tarte Cosmetics, and Revel Nail easily find the most compelling content, use it with the right audiences, and deploy it to their most impactful channels - at a scale that transforms companies into community-driven brands.
Having some challenges? Bring yours to the conversation as we dive into best practices to continue to move forward.
As the top beauty destination for Gen Z, Ulta Beauty knows how to engage this important generation of beauty-lovers. Monica Arnaudo, chief merchandising officer at Ulta Beauty, will discuss the retailer’s authenticity, approachability, transparency and experiences as key differentiators to maintain a strong connection with Gen Z.
CHIEF MERCHANDISING OFFICER
Self-care has taken on a new dimension in 2020, with customers turning to brands and products to not only achieve inner-and-outer beauty but also connect with other people, cope with stress and elevate their everyday experiences. Learn from Trinity Mouzon Wofford on her brand's approach to today's wellness market, how she thinks about her digital community and the organic marketing opportunities she applies.
Trinity Mouzon Wofford
CO-FOUNDER & CEO
With the beauty industry's rapid changes in 2020, brands have been examining the differences between being proactive and reactive. In this session, Tatcha CMO Sarah Curtis Henry will discuss the ways in which the skincare brand has pivoted to stay ahead of what consumers are looking for while focusing on company values set early on. Learn about how Tatcha has shifted its marketing in the age of Covid-19 with new digital platforms such as Animal Crossing, while rolling out forward-thinking initiatives including its sustainability pledge and CSR efforts.
Sarah Curtis Henry
Join us as we go through the key takeaways from throughout the forum.
Are you a brand executive interested in speaking? Contact Cayley Plotkin for more information.
For sponsorship opportunities, fill out this form.