Between the Covid-19 pandemic and the national conversations around racial inequality, 2020 has brought seismic shifts to the beauty and wellness industries. Customers are increasingly aware if brands’ corporate cultures match their marketing initiatives, and will put dollars behind brands that stand behind inclusivity, transparency and sustainability. These filters extend to employees, product, influencer relationships and partnerships with retailers.
At Glossy’s Future of Beauty and Wellness Forum LIVE, founders, CEOs and marketers from beauty and wellness brands will discuss how they’re responding to the calls to action from shoppers and how they are accelerating change internally and externally.
What you get with a pass
• Access to all live presentations and interactive town halls and working group discussions
• Access to on-demand videos and slides from any sessions you may have missed
• A survival guide packed with key takeaways from the week, practical tips, on-demand sessions, full presentations and much more
Join us as we walk through how the beauty industry is being impacted by the new normal.
A direct-to-consumer approach has created a new standard for how brands operate, the products they create, and how they earn customer loyalty. Hear a beauty exec speak about how the company operates and leverages a direct-to-consumer business strategy in order to grow and delight their 3M+ strong beauty community.
In an age of staying at home legacy luxury brands are having to adapt and innovate how they service customers. Learn how one brand is preserving its heritage and craftsmanship while servicing the new luxury customer with a unique and innovative approach.
Born-on-social brands are the savviest when it comes to cultivating community, crowdsourcing, building hype, and launching new product. Learn how one beauty brand does Instagram best - taking a holistic approach to launching product on social
Having some challenges? Bring yours to the conversation as we dive into best practices to continue to move forward.
Influencer marketing has spread fast, but to become a key channel for advertisers there are challenges to overcome from finding the right talent to selecting the right metrics to track them against, it’s more important than ever to think about the role influencers play in a marketing strategy, given the valuable reputations at stake. This session will explore how one brand has evolved its own way of working with influencers over the last six months.
As skincare continues to be top of mind for consumers, at-home beauty routines are becoming ever more prevalent. One brand knows this first hand -- the brand has a loyal audience comprised primarily of Millennials and Gen Z. Learn about the strategies it has used to attract and retain this burgeoning,in-demand demographic.
Fast beauty has become the silent juggernaut of the beauty industry, as it has created a new standard for how brands operate, the products they create, and the engagement they earn from customers. Hear from an exec of a cult fast beauty brand, speak about how they operate, and why they have made newness their biggest selling point.
Join us as we go through the key takeaways from throughout the forum.
Are you a brand executive interested in speaking? Contact Cayley Plotkin for more information.
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