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As consumers increasingly demand inclusivity, transparency and authenticity, and support brands reflecting their own values and socio-political views, fashion companies across price points are overhauling their operations, product assortments and marketing tactics to stack up. At the same time, they’re navigating a new retail landscape, where stores are community hubs, “meeting customers where they are” is the industry-wide target and most everything luxury is shoppable online.

At Glossy’s Future of Fashion and Luxury Summit LIVE, marketers from direct-to-consumer, mass and luxury fashion brands will discuss how they’re responding to new competition and consumer expectations, and what they’re doing now to prepare for the industry’s next shakeups.

What you get with a pass

• Access to all live presentations and interactive town halls and working group discussions
• Access to on-demand videos and slides from any sessions you may have missed
• A survival guide packed with key takeaways from the week, practical tips, on-demand sessions, full presentations and much more
• Connect Passes include the facilitation of two one-on-one meetings with fashion marketing executives

Buy Passes

Speakers

  • Lauren Chan
    FOUNDER & CEO
    HENNING
  • Fang Cheng
    CEO
    LINC
  • Jake Cohen
    DIRECTOR OF PERFORMANCE MARKETING
    KLAVIYO
  • Sarah Davis
    FOUNDER
    FASHIONPHILE
  • Jo Ellison
    EDITOR
    HOW TO SPEND IT, FINANCIAL TIMES
  • Karla Gallardo
    CO-FOUNDER & CEO
    CUYANA
  • Ron Harries
    SVP, HEAD OF RETAIL
    FABLETICS
  • Sarah LaFleur
    FOUNDER & CEO
    M.M. LAFLEUR
  • Marie La France
    EXECUTIVE DIRECTOR OF CORPORATE STRATEGY
    DASH HUDSON
  • James Miller
    CEO
    THE COLLECTED GROUP
  • Jenna Potter
    HEAD OF BEAUTY AND ACCESSORIES, US
    KLARNA
  • Thakoon Panichgul
    FOUNDER, DESIGNER
    THAKOON
  • Noura Sakkijha
    FOUNDER
    MEJURI
  • Scott Shapiro
    STRATEGIC SERVICES TEAM LEADER
    OPTIMOVE
  • Alexandra Waldman
    CO-FOUNDER, CREATIVE DIRECTOR
    UNIVERSAL STANDARD
  • Kyle Wong
    CEO
    PIXLEE

Agenda

May 27, 2020

  • 12:00 pm
    The State of Luxury Fashion

    Join us as we walk through how luxury brands are being impacted by the new normal.

    Jill Manoff>

    Jill Manoff

    EDITOR-IN-CHIEF

    GLOSSY

  • 12:10 pm
    Omnichannel’s Direction: Bridging Online and Brick and Mortar in the New Norm

    Flexibility, innovation and adaptability are crucial for modern retailers, and for many, that translates to adopting an omnichannel strategy. As online shopping ramps up, retail companies are increasingly empowering their store associates to do more than provide customer service to shoppers in-store. They’re also tackling customer acquisition, assisting e-commerce shoppers and acting as brand ambassadors, building excitement about the brand. This session will cover how to hire associates that are up for the job and what other investments are required to know the customer at every touchpoint.

    Ron Harries>

    Ron Harries

    SVP, HEAD OF RETAIL

    FABLETICS

    Moderator
    Jill Manoff
  • 12:40 pm
    The Ecommerce Landscape Amid COVID-19: Apparel & Accessories

    Jake Cohen>

    Jake Cohen

    DIRECTOR OF PERFORMANCE MARKETING

    KLAVIYO

  • 12:55 pm
    Authenticity in the New Normal: Resetting Marketing Routines to Get on Track

    For many brands, remaining relevant moving forward means overhauling many processes that worked before. Thinking outside the box to best showcase your values and DNA will resonate with the new generation of consumers. Sharing your unique perspective through unique channels will win over pushing products. This session will dive into how to shift your mindset and tackle new approaches to marketing to strengthen your brand, foster community, and thrive.

    Alexandra Waldman>

    Alexandra Waldman

    CO-FOUNDER, CREATIVE DIRECTOR

    UNIVERSAL STANDARD

    Moderator
    Jill Manoff
  • 1:15 pm
    Consumer Shopping Trends in Beauty

    Today's online shopping behaviors are rapidly changing, yet one category to stand out is beauty. Join this leading global payments and shopping provider for a look into its latest consumer shopping data and the beauty industry's opportunity for an e-commerce makeover.

    Jenna Potter>

    Jenna Potter

    HEAD OF BEAUTY AND ACCESSORIES, US

    KLARNA

  • 1:30 pm
    Scaling a DTC business: Why physical retail still matters

    According to some DTC brands, stores will remain as essential as ever, and they plan to keep rolling them out without missing a beat. In fact, they’re putting the store at the center of new strategies, aiming to provide comparable service online for those who can’t shop IRL. In their eyes, stores facilitate the utmost experience, plus they’re working to fuel brand growth. This session will spotlight how a luxury DTC brand has so far approached physical retail, and what the future holds for their store footprint and strategy.

    Noura Sakkijha>

    Noura Sakkijha

    FOUNDER

    MEJURI

    Moderator
    Danny Parisi
  • 1:50 pm
    How To Spend It Better

    A conversation with Jo Ellison, How To Spend It magazine’s new editor, led by Dorota Gwilliam, FT Weekend Publisher. Together they will discuss the meaning of “How To Spend It Better,” creating an agile brand, the fast-paced future of fashion, and the new passion points in luxury.

    Jo Ellison>

    Jo Ellison

    EDITOR

    HOW TO SPEND IT, FINANCIAL TIMES

  • 2:10 pm
    Town Hall

    Having some challenges? Bring yours to the conversation as we dive into best practices to continue to move forward.

    Danny Parisi>

    Danny Parisi

    FASHION REPORTER

    GLOSSY

May 28, 2020

  • 12:00 pm
    Welcome Back

    Welcome to Day 2 of the Future of Fashion & Luxury LIVE, we'll outline the agenda for the day and jump right into content.

    Jill Manoff>

    Jill Manoff

    EDITOR-IN-CHIEF

    GLOSSY

  • 12:05 pm
    Less is More: Streamlining Marketing and Production for the New Norm

    Small, bootstrapped businesses can no longer cave to industry pressures of constantly churning out newness -- especially as wholesale partners have proven they’ll cancel orders in a snap. Many are undergoing mindful makeovers to avoid costly and wasteful production processes. At the same time, they’re updating marketing to concentrate on what’s proven effective, versus casting a wide net. This session will dig into how to do more with less, in the name of building a long-term business.

    Lauren Chan>

    Lauren Chan

    FOUNDER & CEO

    HENNING

    Moderator
    Jill Manoff
  • 12:25 pm
    The New Luxury: Leaning into Changing Consumer Behavior

    Conscientious buying is the new norm, regardless of consumers’ income. Among those still up for shopping non-essentials, some are looking to make low-commitment purchases, while others are gunning for good investments to safeguard against future tough times. At the same time, luxury buying has migrated online. Many retailers must make big changes to earn their business, which has never been more crucial. This session will break down how to cater to the new consumer — in marketing messages, at the point of purchase and beyond.

    Sarah Davis>

    Sarah Davis

    FOUNDER

    FASHIONPHILE

    Moderator
    Danny Parisi
  • 12:45 pm
    Doing More with Less: How to Use Community as a Growth Lever

    With the demand for authentic, inclusive content at an all-time high, fashion brands have had to find a way to keep their creative compelling and relevant. While traditional photoshoots aren’t currently an option, many are turning to new channels to source this content and craft messaging that resonates with customers. Learn how the world’s biggest brands are tapping into community to build agile, brand-safe content sources and form strong connections with their most passionate customers.

    Kyle Wong>

    Kyle Wong

    CEO

    PIXLEE

  • 1:00 pm
    Community First: Building a Brand around the Core Customer

    As brands move away from wholesale and back again, there’s more confusion than ever about what retail channels make the most sense. In this session, a brand leader will discuss how the company is relying on a unique mix of e-commerce, owned stores, and wholesale partners as it establishes a global presence.

    Sarah LaFleur>

    Sarah LaFleur

    FOUNDER & CEO

    M.M. LAFLEUR

    Moderator
    Jill Manoff
  • 1:20 pm
    A New Era for Ecommerce: How to Win with AI

    We are now solely relying on digital channels to connect, to work, and to further commercial activities. For fashion and luxury brands, delivering an effective ecommerce strategy has never been more urgent. Learn how your content and a little help from AI can create opportunities to connect with, and convert consumers on channels like Instagram, Facebook, and Amazon, as well as how to make the most impact with the new Shops and Stores features.

    Marie La France>

    Marie La France

    EXECUTIVE DIRECTOR OF CORPORATE STRATEGY

    DASH HUDSON

  • 1:35 pm
    Luxury Meets Comfort: Answering New Demand without Sacrificing Standards

    Comfortable essentials don’t have to be basic. Today’s challenge for designers is fusing quality, style, and a unique point of view into the easy, casual styles today’s consumer wants to wear. At the same time, consumers are price-conscious as ever. This session will focus on how brands can play into the new everyday uniform without making sacrifices.

    Thakoon Panichgul>

    Thakoon Panichgul

    FOUNDER, DESIGNER

    THAKOON

    Moderator
    Jill Manoff
  • 1:55 pm
    Working Group

    Join us in an honest discussion at the current state of the industry -- please bring questions and challenges as we will be talking all things strategy.

    Danny Parisi>

    Danny Parisi

    FASHION REPORTER

    GLOSSY

May 29, 2020

  • 12:00 pm
    Welcome Back

    Jill Manoff>

    Jill Manoff

    EDITOR-IN-CHIEF

    GLOSSY

  • 12:05 pm
    Slow Living and Sustainability: What this Pivotal Reset Moment Means for Fashion

    What worked yesterday is out the window, leaving fashion brands to rethink everything. But at the same time, what’s ahead remains uncertain. As consumers become more mindful, slow down and consume less, there are hints at where the fashion world is headed. This session will focus on how consumer values are shifting and what brands can be doing to emerge even stronger than before.

    Karla Gallardo>

    Karla Gallardo

    CO-FOUNDER & CEO

    CUYANA

    Moderator
    Danny Parisi
  • 12:30 pm
    Planning your Post-Pandemic Marketing

    Are your recently acquired customers different from your legacy customers? How should you go about re-engaging legacy customers lost? This session will focus on the behavioral patterns of consumers during corona times, with a specific comparison between new and existing customers, before turning to how to utilize these finding in future marketing strategy.

    Scott Shapiro>

    Scott Shapiro

    STRATEGIC SERVICES TEAM LEADER

    OPTIMOVE

  • 12:45 pm
    Innovating E-Commerce: Embracing New Channels and Partners to Reach More Consumers

    Reaching consumers online has never been more important, but e-commerce competition is heating up. For brands, remaining top-of-mind among shoppers not only means making their buying experience convenient, inspiring and personal, plus also providing them with newness and next-level service at every visit. This session will explore the new possibilities of e-commerce and why tapping into them now is worth the investment.

    James Miller>

    James Miller

    CEO

    THE COLLECTED GROUP

    Moderator
    Jill Manoff
  • 1:05 pm
    Assisting Your Customers With CX Automation

    In this session, we show you how to take a pragmatic approach to bring CX automation to your customer experience strategy, especially during these current circumstances. Hear from the founder of Linc, who works with 100+ leading Fashion and Luxury Brands, on what brands are doing right now to take their customer experience strategies to the next level. This session includes real-life examples and case studies on what brands, and retailers are doing to create a customized dialogue with their customers in order to increase engagement, sales, and customer lifetime value.

    Fang Cheng>

    Fang Cheng

    CEO

    LINC

  • 1:20 pm
    Key Takeaways

    To wrap up the end of the summit, we will run through the top trends we heard throughout 3 days of content.

    Danny Parisi>

    Danny Parisi

    FASHION REPORTER

    GLOSSY

Quote
The Glossy Summit was such a great opportunity to join conversations shaping our industry! The talks were thoughtful and the mixture of talent across beauty, fashion, and tech sectors was just right.
Social Media Manager, Diane von Furstenberg
Quote
The Glossy Summit provided a huge learning opportunity to take back valuable information and insights from other brands as well as partners.
Manager, Divisional Operations, L'Oreal
Quote
I've never been to a conference where I made so many genuine connections with industry innovators. The brands represented were incredible.
Director of Operations, Business Development, Spanx, Inc.

Contact

Are you a brand executive interested in speaking? Contact Cayley Plotkin for more information.


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Are you a brand executive working in the high end fashion/luxury space?
If so, apply here to see if you’re eligible for a complimentary VIP pass.