As consumers increasingly demand inclusivity, transparency and authenticity, and support brands reflecting their own values and socio-political views, fashion companies across price points are overhauling their operations, product assortments and marketing tactics to stack up. At the same time, they’re navigating a new retail landscape, where stores are community hubs, “meeting customers where they are” is the industry-wide target and most everything luxury is shoppable online.
At Glossy’s Future of Fashion and Luxury Summit LIVE, marketers from direct-to-consumer, mass and luxury fashion brands will discuss how they’re responding to new competition and consumer expectations, and what they’re doing now to prepare for the industry’s next shakeups.
What you get with a pass
• Access to all live presentations and interactive town halls and working group discussions
• Access to on-demand videos and slides from any sessions you may have missed
• A survival guide packed with key takeaways from the week, practical tips, on-demand sessions, full presentations and much more
• Connect Passes include the facilitation of two one-on-one meetings with fashion marketing executives
Join us as we walk through how luxury brands are being impacted by the new normal.
Flexibility, innovation and adaptability are crucial for modern retailers, and for many, that translates to adopting an omnichannel strategy. As online shopping ramps up, retail companies are increasingly empowering their store associates to do more than provide customer service to shoppers in-store. They’re also tackling customer acquisition, assisting e-commerce shoppers and acting as brand ambassadors, building excitement about the brand. This session will cover how to hire associates that are up for the job and what other investments are required to know the customer at every touchpoint.
SVP, HEAD OF RETAIL
DIRECTOR OF PERFORMANCE MARKETING
For many brands, remaining relevant moving forward means overhauling many processes that worked before. Thinking outside the box to best showcase your values and DNA will resonate with the new generation of consumers. Sharing your unique perspective through unique channels will win over pushing products. This session will dive into how to shift your mindset and tackle new approaches to marketing to strengthen your brand, foster community, and thrive.
CO-FOUNDER, CREATIVE DIRECTOR
Today's online shopping behaviors are rapidly changing, yet one category to stand out is beauty. Join this leading global payments and shopping provider for a look into its latest consumer shopping data and the beauty industry's opportunity for an e-commerce makeover.
HEAD OF BEAUTY AND ACCESSORIES, US
According to some DTC brands, stores will remain as essential as ever, and they plan to keep rolling them out without missing a beat. In fact, they’re putting the store at the center of new strategies, aiming to provide comparable service online for those who can’t shop IRL. In their eyes, stores facilitate the utmost experience, plus they’re working to fuel brand growth. This session will spotlight how a luxury DTC brand has so far approached physical retail, and what the future holds for their store footprint and strategy.
A conversation with Jo Ellison, How To Spend It magazine’s new editor, led by Dorota Gwilliam, FT Weekend Publisher. Together they will discuss the meaning of “How To Spend It Better,” creating an agile brand, the fast-paced future of fashion, and the new passion points in luxury.
HOW TO SPEND IT, FINANCIAL TIMES
Having some challenges? Bring yours to the conversation as we dive into best practices to continue to move forward.
Welcome to Day 2 of the Future of Fashion & Luxury LIVE, we'll outline the agenda for the day and jump right into content.
Small, bootstrapped businesses can no longer cave to industry pressures of constantly churning out newness -- especially as wholesale partners have proven they’ll cancel orders in a snap. Many are undergoing mindful makeovers to avoid costly and wasteful production processes. At the same time, they’re updating marketing to concentrate on what’s proven effective, versus casting a wide net. This session will dig into how to do more with less, in the name of building a long-term business.
FOUNDER & CEO
Conscientious buying is the new norm, regardless of consumers’ income. Among those still up for shopping non-essentials, some are looking to make low-commitment purchases, while others are gunning for good investments to safeguard against future tough times. At the same time, luxury buying has migrated online. Many retailers must make big changes to earn their business, which has never been more crucial. This session will break down how to cater to the new consumer — in marketing messages, at the point of purchase and beyond.
With the demand for authentic, inclusive content at an all-time high, fashion brands have had to find a way to keep their creative compelling and relevant. While traditional photoshoots aren’t currently an option, many are turning to new channels to source this content and craft messaging that resonates with customers. Learn how the world’s biggest brands are tapping into community to build agile, brand-safe content sources and form strong connections with their most passionate customers.
As brands move away from wholesale and back again, there’s more confusion than ever about what retail channels make the most sense. In this session, a brand leader will discuss how the company is relying on a unique mix of e-commerce, owned stores, and wholesale partners as it establishes a global presence.
FOUNDER & CEO
We are now solely relying on digital channels to connect, to work, and to further commercial activities. For fashion and luxury brands, delivering an effective ecommerce strategy has never been more urgent. Learn how your content and a little help from AI can create opportunities to connect with, and convert consumers on channels like Instagram, Facebook, and Amazon, as well as how to make the most impact with the new Shops and Stores features.
Marie La France
EXECUTIVE DIRECTOR OF CORPORATE STRATEGY
Comfortable essentials don’t have to be basic. Today’s challenge for designers is fusing quality, style, and a unique point of view into the easy, casual styles today’s consumer wants to wear. At the same time, consumers are price-conscious as ever. This session will focus on how brands can play into the new everyday uniform without making sacrifices.
Join us in an honest discussion at the current state of the industry -- please bring questions and challenges as we will be talking all things strategy.
What worked yesterday is out the window, leaving fashion brands to rethink everything. But at the same time, what’s ahead remains uncertain. As consumers become more mindful, slow down and consume less, there are hints at where the fashion world is headed. This session will focus on how consumer values are shifting and what brands can be doing to emerge even stronger than before.
CO-FOUNDER & CEO
Are your recently acquired customers different from your legacy customers? How should you go about re-engaging legacy customers lost? This session will focus on the behavioral patterns of consumers during corona times, with a specific comparison between new and existing customers, before turning to how to utilize these finding in future marketing strategy.
STRATEGIC SERVICES TEAM LEADER
Reaching consumers online has never been more important, but e-commerce competition is heating up. For brands, remaining top-of-mind among shoppers not only means making their buying experience convenient, inspiring and personal, plus also providing them with newness and next-level service at every visit. This session will explore the new possibilities of e-commerce and why tapping into them now is worth the investment.
THE COLLECTED GROUP
In this session, we show you how to take a pragmatic approach to bring CX automation to your customer experience strategy, especially during these current circumstances. Hear from the founder of Linc, who works with 100+ leading Fashion and Luxury Brands, on what brands are doing right now to take their customer experience strategies to the next level. This session includes real-life examples and case studies on what brands, and retailers are doing to create a customized dialogue with their customers in order to increase engagement, sales, and customer lifetime value.
To wrap up the end of the summit, we will run through the top trends we heard throughout 3 days of content.
Are you a brand executive interested in speaking? Contact Cayley Plotkin for more information.
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Are you a brand executive working in the high end fashion/luxury space?
If so, apply here to see if you’re eligible for a complimentary VIP pass.