While the beauty industry is continuing to swell — with an increasing amount of new players every day — the sector is experiencing seismic shifts.
In a crowded landscape, customizing a distinct product point of view, brand voice and business strategy is more important than ever. The beauty brands and retailers that are capturing a significant share of the market are using a mix of offline digital experiences with physical retail for a total understanding of where their customers shop and how. Furthermore, understanding consumer data strategically and with purpose is fueling newness and change amongst direct-to-consumer and heritage brands.
Join us at the Glossy Forum: The Beauty Revolution to discuss how beauty brands and retailers are rethinking their products and playbooks to be more customer-centric than ever.
Interested in learning more about the Glossy Forum: The Beauty Revolution? Submit your information here for more on opportunities to speak, sponsor and attend.
SVP, PRODUCT INNOVATION
TENGRAM CAPITAL PARTNERS
Hyungseok Dino Ha
CO-FOUNDER & CEO
VP OF INTEGRATED BEAUTY MERCHANDISING
QURATE RETAIL GROUP
FOUNDER & CEO
As beauty trends make brands more reactive, some players are all about responding -- others, however have their distinct product and brand point of view down to a science. Hear from one beauty brand about how knowing their personality makes them standout in an ever-changing space.
As direct-to-consumer brands look to stores to grow and heritage players try to improve their e-commerce sites, the right mix of offline and online experiences is the only way to understand how a customer shops. Learn from one beauty executive about how they learned to be where their customer wants them to be at all times.
Increasingly, pop-ups are becoming a lever beauty brands flex to test a store experience. But not all pop-ups are about conversion. Learn from one beauty executive about how they used a pop-up as a brand awareness play versus selling physical product.
As collecting customer data becomes more of the norm for beauty brands, applying those learnings with a long-term, strategic point of view versus a reactive approach wins. In this session, one beauty exec shares how they cut through the noise of data and produced actionable insights.
As the beauty landscape gets more competitive, brands known for one thing are experimenting with more categories and product. In this session, learn how one beauty brand expanded their assortment in a measured way and steered clear of being everything to everyone.
Blue Wheel Media
Partnerships and collaborations don’t have to be limited only to product or pop-ups. Hear from two beauty executives on what they learned from one another from product launches to digital and social marketing to customer communication.
As more beauty brands want to own the conversation with customers, in-house teams are forced to re-think traditional marketing with a storytelling bent. Hear from one beauty brand about how an editorial-minded content approach created trust with customers and upped conversion.
Rather than offering a seasonal and somewhat static product assortment, beauty brands are testing and playing with the drop model more than ever. Learn from one beauty executive on how they were able to create interest and fervor with their customers around a product drop strategy.
Influencer marketing has become the defacto tool for beauty brands, but as more brands use more influencers, how do you find someone who resonates with your brand and audience authentically? In this session, learn how one influencer works with beauty brands in a world of sponsored posts.
We'll take your answers from the Glossy Challenge Board and discuss the biggest issues retailers are facing today.
More and more, beauty brands and retailers are trying to establish their product point of view through ingredients (hello, cannabis). Learn how one beauty brand is crafting their merchandising strategy with an ingredient forward message to stand out from the pack.
More and more beauty brands are turning to previously ignored audiences to find a white space in the market. From more diverse foundation ranges to customized hair care, these specific audiences are finally being heard. Hear from a beauty brand that is driving this conversation.
Great event, super insightful and gave us the opportunity to hear case studies from fellow industry leaders.
It was great to hear how many companies and brands are facing the same issues as we are, and what they are doing to overcome them.
The Glossy Forum was a very informative and well thought-out event. I will definitely be attending the next one.
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