As fashion and beauty sales move online, brands are rethinking their business models to optimize sales channels: They’re updating their e-commerce sites to better tell their brand stories, inserting personalization at every step to meet new standards on service. At the same time, they’re syncing data collected across touchpoints to gain a 360-degree view of shoppers’ buying history and habits. Physical stores are morphing into showrooms and marketing tools, as e-commerce increasingly offers convenience.
At the Glossy Forum: The Age of E-commerce, we’ll explore the state of online shopping, including how digitally native brands are evolving and how traditional players are adjusting to compete.
Interested in learning more about the Glossy Forum: The Age of E-Commerce? Submit your information here for more on opportunities to speak, sponsor and attend.Buy Passes
Are you a DTC brand founder or marketing executive interested in speaking? Reach out to Hope@digiday.com.
For sponsorship opportunities, fill out this form.
Are you a marketing executive working for a fashion, beauty or wellness brand? If so, you could be eligible for a complimentary VIP pass. Apply here.