As fashion and beauty sales move online, brands are rethinking their business models to optimize sales channels: They’re updating their e-commerce sites to better tell their brand stories, inserting personalization at every step to meet new standards in service. At the same time, they’re syncing data collected across touchpoints to gain a 360-degree view of shoppers’ buying history and habits. Physical stores are morphing into showrooms and marketing tools, as e-commerce increasingly offers convenience.
At the Glossy Forum: The Age of E-commerce, we’ll explore the state of online shopping, including how digitally native brands are evolving and how traditional players are adjusting to compete.Buy Passes
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In this opening keynote, hear from a top retail executive on how emerging and established brands are evolving their e-commerce strategies in step with the changing retail landscape. They'll cover how traditional brands have altered their course to compete and what effect digitally native brands are set to have on the future of retail.
Working with wholesale partners has its perks, but DTC brands have proven that going alone is worth considering. Pulling back on retail channels to better control brand reputation and launching long-term plans centered on transitioning to the direct-to-consumer model are among the strategies longstanding brands are tackling now.
What attracts the modern consumer to a brand goes beyond the products it sells and how they’re delivered. With competition at an all-time high, brands must have a clear mission statement that's being communicated at every touch point in order to gain a shopper’s trust and earn their business.
The so-called disruptors of modern marketing have learned the importance of acting on an opportunity versus reacting to competition. This session will focus on the importance of finding white space in the market and running with a big idea before crowding sets in.
Select a track and follow along to more, in-depth discussion on standing out in the crowded e-commerce space and launching physical retail strategies that work.
An expanded customer base is the goal of most direct-to-consumer brands, but rethinking the model they launched with isn't the only means to greater reach. This session will break down the strategies each should tackle to avoid hitting a wall.
A brand's target audience can cover a broad spectrum of consumers. To relate to diverse shoppers, brands are turning to influencers representing a range of sizes, races and personal styles. This session will cover how one iconic brand is evolving its marketing strategy, including how its working with influencers at the global and local levels to engage with customers and drive sales online.
Knowing a customer’s buying history and shopping habits across channels is now table stakes for any brand. In this session, a brand leader will explain how they’re using data to gain a 360-degree view of shoppers and elevate service.
For today’s consumers, convenience is key; unless there’s a good reason, they’re not going out of their way to shop a brand. In response, smart brands are popping up on the stomping grounds of those they’re aiming to reach, launching marketing initiatives and shopping opps to make discovery easy.
As digitally native brands increasingly gain market share, thanks to their relatable brand stories and all-around approachability, high-fashion brands are seeing the value of social media accounts and e-commerce websites. As they let down their walls to meet changing consumer expectations, the lines are becoming blurred. What defines luxury today?
Millennials are high-spend customers, but winning their dollar is no easy feat. Checking every box on their list — which includes being inclusive, transparent, sustainable and relatable — has become a goal of emerging fashion and beauty brands.
Situated just steps from One World Trade, Meredith Corp. is located on the waterfront in Brookfield Place. Please proceed to the 2nd floor – main lobby reception for check-in.
Are you a fashion brand marketing executive interested in speaking? Reach out to Hope@digiday.com.
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Are you a marketing executive working for a fashion, beauty or wellness brand? If so, you could be eligible for a complimentary VIP pass. Apply here.