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The digital era has forced fashion and beauty brands to rethink how they approach marketing. Reaching new customers is more difficult than ever, with the skyrocketing costs of digital advertising and the rise of personalization tools that have changed consumers’ expectations. They want to support brands that speak to their language, and brands, in turn, are getting creative about attempts to connect: They’re engaging in dynamic ways, often using storytelling as a hook, and they’re scrapping any plans to stick to seasonal campaigns promoted through a handful of channels.

At Glossy Forum: Modern Marketing, marketers from the fashion, beauty and luxury industries will discuss how they’re using collaborations, influencers and even physical retail to stand out in the crowded retail landscape.

Interested in learning more about Glossy Forum: Modern Marketing? Submit your information here for more on opportunities to speak, sponsor and attend.

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Speakers

  • Michaela Atkinson

    SENIOR MARKETING MANAGER

    DASH HUDSON

  • Ryan Babenzien

    FOUNDER & CEO

    GREATS

  • Amanda Baldwin

    PRESIDENT

    SUPERGOOP!

  • Jean- Marc Bellaiche

    CHIEF STRATEGY OFFICER

    CONTENTSQUARE

  • Kristen Campolattaro

    VP OF MARKETING

    ELOQUII

  • Puja Clarke

    SVP, FASHION, BUYING & E-COMMERCE

    MODA OPERANDI

  • Allie Egan

    PRESIDENT

    CYNTHIA ROWLEY

  • Kate Fernandez

    BRAND MARKETING DIRECTOR

    WINKY LUX

  • Ariane Goldman

    FOUNDER & CEO

    HATCH

  • Tamara Gruzbarg

    HEAD OF INDUSTRY INSIGHTS

    ACTIONIQ

  • Caroline Homlish

    VP OF DIGITAL

    VERONICA BEARD

  • Denise Jin

    FOUNDER

    FLORAVERE

  • Jeff Johnson

    CO-FOUNDER & CREATIVE DIRECTOR

    THE ARRIVALS

  • Laura Joukovski

    HEAD OF MARKETING AND MEDIA

    TECHSTYLE

  • Molly Kang

    FOUNDER

    FLORAVERE

  • Aliza Licht

    EVP, BRAND MARKETING & COMMUNICATIONS

    ALICE & OLIVA

  • Annika Meller

    CO-FOUNDER & COO

    ANINE BING

  • Manish Mohan

    DIRECTOR OF PAID MEDIA

    NETELIXIR

  • Misha Nonoo

    FOUNDER

    MISHA NONOO

  • Matthew Suraci

    COMMERCIAL DIRECTOR

    KLARNA

  • Lexi Tollefsen

    BRAND MARKETING MANAGER

    RENT THE RUNWAY

  • Clare Vivier

    FOUNDER

    CLARE V.

  • Agathe Westad

    DIRECTOR, NEW BUSINESS

    OPTIMOVE

  • Cricket Whitton

    VP OF MARKETING & E- COMMERCE

    SPANX

  • Joe Yakuel

    FOUNDER & CEO

    AGENCY WITHIN

  • Amy Young

    DIRECTOR OF RETAIL MARKETING

    KENDRA SCOTT

Agenda

Day 1

February 28, 2019

  • 8:30 am
    Registration Opens & Breakfast

  • 9:00 am
    Opening Remarks and State of the Industry

    Jill Manoff>

    Jill Manoff

    EDITOR-IN-CHIEF

    GLOSSY

  • 9:10 am
    Opening Keynote

  • 9:30 am
    The Evolution of a Modern Marketing Campaign: Delivering the Most In-Demand Inspiration

    After pivoting a business strategy or revamping a brand for the 21st century, piecing together a marketing campaign for a digital world can be daunting. Defining a brand’s identity and honing in on consumers’ true desires is an ever-evolving process. By conscious streamlining and simplifying, brands deliver the most engaging content through superior channels.

    Misha Nonoo>

    Misha Nonoo

    FOUNDER

    MISHA NONOO

  • 9:50 am
    Living Room Meet Fitting Room: Why Experience is the New Loyalty

    Research shows that more and more millennials are shying away from long-term agreement credit cards and looking for the intimate in-store shopping experience to be brought to the digital space. The past decade has introduced new payment, checkout, and technology shifts, such as an uptick in mobile shopping, social commerce, and the introduction of AR/VR. Brands are introducing a more in-store retail-like experience online with new personalized technology features and e-commerce payment solutions that allow for a shopping experience with no limitations.

    Matthew Suraci>

    Matthew Suraci

    COMMERCIAL DIRECTOR

    KLARNA

  • 10:05 am
    From Print to TV: When Traditional Marketing Tactics Work

    Before eliminating traditional marketing tactics from the menu, it’s important for a brand to consider what it means to meet consumers where they are. Many have found success reaching their target customer using traditional tactics: men’s fashion brands running radio ads during playoffs, for example, or luxury brands advertising in airline magazines.

    Annika Meller>

    Annika Meller

    CO-FOUNDER & COO

    ANINE BING

  • 10:25 am
    Networking Break

  • 10:40 am
    Building a Successful Ambassador Program: Innovating Methods for Activating a Community

    Some of the most successful brand partnerships bypass the typical influencer marketing setup in favor of ambassador programs: They welcome friends of the brand into the studio and beyond to take part in the design process, inform marketing campaigns and join executives on brand experiences, like inspiration trips. By tapping into a network of like-minded loyalists, even a high-end fashion brand can remain down to earth.

    Jeff Johnson>

    Jeff Johnson

    CO-FOUNDER & CREATIVE DIRECTOR

    THE ARRIVALS

    Moderator
    Jill Manoff
  • 11:00 am
    Personalization, Perfected: Customizing Communication for Engaged Fashion Shoppers

    Studies show that consumers are more likely to shop a brand or retailer if it offers a personalized experience. So fashion and beauty companies are increasing their focus on one-on-one marketing that engages customers based on their interests, preferences, habits and even size.

    Denise Jin>

    Denise Jin

    FOUNDER

    FLORAVERE

    Molly Kang>

    Molly Kang

    FOUNDER

    FLORAVERE

  • 11:20 am
    Chickens, Eggs and Email Marketing

    Agathe Westad>

    Agathe Westad

    DIRECTOR, NEW BUSINESS

    OPTIMOVE

  • 11:35 am
    From Exclusivity to Inclusivity: Why Luxury Brands are Singing a New Tune

    In the digital age, luxury brands can’t afford to seclude themselves in the name of exclusivity — doing so means missing out on increasing online sales and the strong consumer relationships brands are building on social media. Now that Instagram and e-commerce are table stakes for any brand, luxury brands are learning to play in the spaces.

    Puja Clarke>

    Puja Clarke

    SVP, FASHION, BUYING & E-COMMERCE

    MODA OPERANDI

  • 11:55 am
    Seeking Authenticity: Telling One Story and Earning Customer Trust

    Consistency is key when selling a brand story, but getting all internal parties on the same page isn’t easy. This session will spell out how to break down company silos and create a collaborative culture, which is essential to speaking the same language across touchpoints with customers.

    Kristen Campolattaro>

    Kristen Campolattaro

    VP OF MARKETING

    ELOQUII

  • Breakout Session Option 1

  • 12:15 pm
    Breakout Session 1 | The Modern Product Launch | Beyond Fashion Shows and Seasonal Collections

    Thanks to current consumer demand for constant newness and immediate gratification, the traditional fashion calendar has been uprooted and brands have become more thoughtful about product drops. In this session, brands will compare notes on their production schedules, rollout plans and marketing strategies for new-to-the-market products and styles.

    Aliza Licht>

    Aliza Licht

    EVP, BRAND MARKETING & COMMUNICATIONS

    ALICE & OLIVA

    Moderator
    Jill Manoff
  • 12:30 pm
    Breakout Session 1 | Pursuing the Right Customers Through Paid Advertising

    Consumer behavior continues to evolve with complex buying cycles, high expectations of a personalized experience on all digital channels and changing opinions on data privacy. While retailers have tonnes of data today about consumers, it's often challenging to create actionable insights from millions of data points. This session will focus on how to move your paid advertising dollars towards acquiring and retaining the right customers while deprioritizing certain segments from a paid media perspective

    Manish Mohan>

    Manish Mohan

    DIRECTOR OF PAID MEDIA

    NETELIXIR

  • Breakout Session Option 2

  • 12:15 pm
    Breakout Session 2 | Modernizing the Physical Retail Experience: Meeting and Exceeding New Consumer Expectations

    Thanks to the increasing convenience of online shopping, brands must give shoppers good reason to visit stores. Many are still finding success with physical retail, expanding their footprint while building in programming and also linking with retailers providing valuable experiences.

    Kate Fernandez>

    Kate Fernandez

    BRAND MARKETING DIRECTOR

    WINKY LUX

    Moderator
    Danny Parisi
  • 12:30 pm
    Breakout Session 2 | The Structure & Revenue Potential of High Value Customers

    How do you define what high-value means to your business and what can you do with this information? Understanding the core features of your high-value customers can mean a much more strategic approach to acquisition, growth, and retention strategies. Join Tamara Gruzbarg, Head of Industry Insights at ActionIQ, as she breaks down the core components of defining high value customers and walks through best practices on how to turn this information into revenue potential for your business.

    Tamara Gruzbarg>

    Tamara Gruzbarg

    HEAD OF INDUSTRY INSIGHTS

    ACTIONIQ

  • 12:45 pm
    Lunch Served

  • 1:30 pm
    Breakout Session | Cultivating a community: Why Brands are Connecting Customers In-store and Online

    Making the store a meeting place is catching on among brands. To be seen as helpful resources for core customers, many are offering complementary classes. They’re also hosting parties and establishing online platforms allowing customers to connect. Rather than driving immediate sales, building brand loyalty is the focus. This session will explore the strategy.

    Ariane Goldman>

    Ariane Goldman

    FOUNDER & CEO

    HATCH

    Moderator
    Danny Parisi
  • 1:30 pm
    Breakout Session | Collaborations and Strategic Partnerships: How to Leverage Brands, Influencers and Creatives

    Teaming with like-minded brands to reach new audiences is a strategy that still holds, despite widespread adoption. This session will dig into the art of the collaboration, allowing brands to compare notes on winning (and losing) partnerships.

    Amanda Baldwin>

    Amanda Baldwin

    PRESIDENT

    SUPERGOOP!

    Moderator
    Jill Manoff
  • 2:00 pm
    Strategizing to Scale: How to Market a Growing Brand

    The luxury fashion market is filled with well-known brands with big budgets, which presents a fair share of challenges for newer-to-the-market players. This session will cover how they’re strategizing to meet luxury consumers’ expectations and how they’re leveraging digital technology to compete with established brands.

    Caroline Homlish>

    Caroline Homlish

    VP OF DIGITAL

    VERONICA BEARD

    Moderator
    Jill Manoff
  • 2:20 pm
    Meme Inspired Marketing: Crafting Social First Campaigns That Resonate

    Participating in cultural conversations can be a powerful avenue for brands to connect with consumers and share marketing messages in a meaningful way. This session will discuss how to identify and capitalize on the right moments, and to create campaigns from a social first perspective.

    Michaela Atkinson>

    Michaela Atkinson

    SENIOR MARKETING MANAGER

    DASH HUDSON

    Lexi Tollefsen>

    Lexi Tollefsen

    BRAND MARKETING MANAGER

    RENT THE RUNWAY

  • 2:35 pm
    DTC Retail: How to Build a Modern Direct-to-Consumer Brand and Why Retail is a Key Component

    More DTC brands are breaking into the retail world, whether through pop-ups or permanent stores. This session will dive into what it takes for a modern DTC brand to be successful in retail and how brick-and-mortar can double as a customer acquisition tool.

    Ryan Babenzien>

    Ryan Babenzien

    FOUNDER & CEO

    GREATS

    Moderator
    Danny Parisi
  • 2:55 pm
    How to Create a Modern Acquisition Marketing Machine

    Successful brands know how to bring consumers into their world: They communicate across marketing channels to meet customers where they are, creating campaigns suited to each platform. They also work with relatable influencers to amplify the brand message and create consumer-friendly feedback loops, acting on resulting data. This session will break down these acquisition strategies.

    Laura Joukovski>

    Laura Joukovski

    HEAD OF MARKETING AND MEDIA

    TECHSTYLE

  • 3:15 pm
    Networking Break

  • 3:30 pm
    Connecting with Customers: Why Influencers are the New Mode of Personalization

    A brand’s target audience can cover a broad spectrum of consumers. To relate to diverse shoppers, brands are turning to influencers representing a range of sizes, races and personal styles. This session will cover how the iconic lifestyle brand Cynthia Rowley is evolving its marketing strategy, including how it’s working with influencers at the global and local levels to engage with customers and drive sales.

    Allie Egan>

    Allie Egan

    PRESIDENT

    CYNTHIA ROWLEY

  • 3:50 pm
    CAC-ing The Code: Stop Stressing Over Attribution & LTV, And Learn How Spanx Reshaped Their Business Using Data They Already Had

    Find out how a laser-focus on cracking attribution was holding Spanx back from growing their business efficiently. This session will dive into why moving away from last-click doesn't have to be as scary as it might seem and you'll learn how to grow your business based on long-term profit, not this month's revenue goal.

    Cricket Whitton>

    Cricket Whitton

    VP OF MARKETING & E- COMMERCE

    SPANX

    Joe Yakuel>

    Joe Yakuel

    FOUNDER & CEO

    AGENCY WITHIN

  • 4:05 am
    Why Brands are Betting on Experiential Pop-Ups

    Selling the lifestyle of the brand versus the latest collection is trending among fashion and beauty companies: They’re opening pop-up shops centered on experiences and void of shoppable inventory, forming connections with shoppers (and earning Instagram buzz) one city at a time.

    Amy Young>

    Amy Young

    DIRECTOR OF RETAIL MARKETING

    KENDRA SCOTT

  • 4:25 pm
    Stepping Outside the Box to Create a Tech-first Approach to Marketing

    Fashion and beauty brands have made habits out of linking with popular digital agencies and relying on the standard marketing tools. But for many, taking a more customized approach would better serve them. This session will serve as a guide to curating partnerships to build a team of specialists perfectly suited to brand goals.

    Moderator
    Jill Manoff
  • 4:45 pm
    Team Effort: The Art of the Win-Win Collaboration

    The best collaborations are between brands that are experts in different product categories and have unique audiences, so that each brand can reach a new group of potential customers. Recent success stories include collabs between beauty and wellness brands, fashion and home companies, and luxury and streetwear designers. An insider will explain why the partnerships resonated.

    Clare Vivier>

    Clare Vivier

    FOUNDER

    CLARE V.

  • 5:05 pm
    5 Things We've Learned

    Danny Parisi>

    Danny Parisi

    FASHION REPORTER

    GLOSSY

  • 5:15 pm
    Cocktail Reception

Testimonials

The Glossy Forum was super insightful and a great opportunity to hear case studies from fellow industry leaders.

Product Development and Innovations Manager, Glossier

It was great to hear how many companies and brands are facing the same issues as we are, and what they are doing to overcome them.

Director, Global Brand Management, Brooks Brothers

This is the bleeding edge of digital living brands speaking to the evolving issues that every creative savvy marketer should have top of mind.

Digital Creative Director, David's Bridal

Location

Convene
730 Third Ave
Midtown East, New York, NY 10017


Contact

Are you a marketing executive interested in speaking? Contact Hope@digiday.com for more information.


For sponsorship opportunities, fill out this form.


Are you a marketing or product executive working in beauty, fashion or wellness?
If so, apply here to see if  you’re eligible for a complimentary VIP pass.