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Navigating the industry’s transformation

The obstacles elevated by the Covid-19 pandemic have forced fashion brands in every category to reevaluate strategies across the board. The common goal: to become far less reliant on far-flung partners and physical retail, in favor of ramping up control via the digitization of everything from the sales floor to marketing methods.  

At Glossy’s Fashion & Luxury Summit Worldwide LIVE, top executives from direct-to-consumer, mass and luxury fashion brands will come together to discuss how they’re leaning into digital platforms and other technology to safeguard their processes, strengthen their community and upgrade their e-commerce presence to successfully adjust and adapt to the rapidly changing landscape in a post-pandemic world. 

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Speakers

  • Sophie Abrahamsson
    CHIEF COMMERCIAL OFFICER
    BAMBUSER
  • Clara Chappaz
    CHIEF BUSINESS OFFICER
    VESTIAIRE COLLECTIVE
  • Sandrine Deveaux
    EVP, FUTURE RETAIL
    FARFETCH
  • Nata Dvir
    CHIEF MERCHANDISING OFFICER
    MACY'S
  • Christina Fontana
    HEAD OF FASHION & LUXURY, EUROPE & U.S., TMALL
    ALIBABA
  • Jens Grede
    CO-FOUNDER
    FRAME
  • Charles Harbison
    FOUNDER & CREATIVE DIRECTOR
    HARBISON
  • Albin Johansson
    CO-FOUNDER
    AXEL ARIGATO
  • Mauro Maggioni
    CEO, APAC
    GOLDEN GOOSE
  • Marylin Montoya
    VICE PRESIDENT, MARKETING
    AB TASTY
  • Elizabeth Ray
    VP, CLIENT STRATEGY
    ATTENTIVE
  • Kevin Rigard
    EMAIL, MOBILE, & CRM DIGITAL MARKETING MANAGER
    CROCS
  • Holli Rogers
    CHAIR
    BROWNS
  • Max Svärdh
    CO-FOUNDER
    AXEL ARIGATO
  • Sarah Tam
    CHIEF MERCHANT OFFICER
    RENT THE RUNWAY
  • Neda Whitney
    SVP & HEAD OF MARKETING
    CHRISTIE'S AMERICAS
  • Omer Bar-Joseph
    GENERAL MANAGER, SMS
    YOTPO
  • Rachel Zoe
    FOUNDER & CURATEUR-IN-CHIEF
    CURATEUR

Agenda

June 14, 2021 (Times are local: America/New York)

  • 12:00 pm
    Working Group -- Establishing & Leveraging Community: Connecting with the Customer Beyond the Transaction

    Many brands owed their 2020 survival to their tight-knit communities who continued to support them -- so how did they build that inner circle? This session will focus on effective strategies for strengthening a community.

    Jill Manoff>

    Jill Manoff

    EDITOR-IN-CHIEF

    GLOSSY

    Danny Parisi>

    Danny Parisi

    FASHION REPORTER

    GLOSSY

June 15, 2021 (Times are local: America/New York)

  • 10:00 am
    Opening Remarks

    Join us as we open the event and go over key trends in the fashion & luxury industry.

    Jill Manoff>

    Jill Manoff

    EDITOR-IN-CHIEF

    GLOSSY

  • 10:10 am
    The China Opportunity: Driving Growth via International Expansion

    Brands are increasingly aiming to launch and establish a brand presence in China, driven by its high-spend consumers -- but that’s easier said than done. In this session, Christina Fontana, head of fashion and luxury for Europe and the U.S. at Tmall, and Mauro Maggioni, CEO of APAC at Golden Goose, will discuss the steps necessary to connect with Chinese shoppers, from setting up a Tmall store to mastering customer-facing communications.

    Christina Fontana>

    Christina Fontana

    HEAD OF FASHION & LUXURY, EUROPE & U.S., TMALL

    ALIBABA

    Mauro Maggioni>

    Mauro Maggioni

    CEO, APAC

    GOLDEN GOOSE

    Moderator
    Jill Manoff
  • 10:30 am
    Activating Your Business Intelligence Through Experimentation

    As brands build best-in-class data stacks, they're able to ask better questions and generate better ideas. But with a multitude of solutions for each question - how do you validate the best possible answer?

    Marylin Montoya>

    Marylin Montoya

    VICE PRESIDENT, MARKETING

    AB TASTY

  • 10:45 am
    From NFTs to Birkins: The Future of the Fashion Investment

    Luxury fashion’s evolution has been accelerated, with all things digital moving to the forefront and consumers seeking stability via safe investments. Case in point: The popularity of NFTs are on the rise and ultra-high-end resale has been booming. This session will break down the luxury shopper’s changing habits, with a focus on how and where they’re now investing and why.

    Neda Whitney>

    Neda Whitney

    SVP & HEAD OF MARKETING

    CHRISTIE'S AMERICAS

    Moderator
    Danny Parisi
  • 11:05 am
    Captivating Your Customers: How Princess Polly Engages Shoppers With SMS Marketing

    Founded in a beachside apartment in Australia in 2010, Princess Polly is a global, fashion-forward clothing brand for Gen Z shoppers — and with such a digitally-savvy demographic at the core, the expectations for customer experiences are high. This session will explore how Princess Polly has crafted interactive, mobile-native experiences by investing in the channel where their customers engage the most: text messaging. By integrating SMS into their marketing strategies, Princess Polly has created the seamless, engaging experiences that their shoppers crave.

    Omer Bar-Joseph>

    Omer Bar-Joseph

    GENERAL MANAGER, SMS

    YOTPO

  • 11:20 am
    The Resale Effect on Luxury Fashion

    The pandemic has forced both consumers and brands to rethink their own wasteful habits, which has worked to the benefit of luxury resale. More shoppers are considering the secondary market, while more brands and retailers are playing nicely with resale companies. In this session, Vestiaire Collective’s chief business officer, Clara Chappez, will discuss the acceleration of resale, plus the market’s immediate and long-term impacts on luxury fashion as a whole.

    Clara Chappaz>

    Clara Chappaz

    CHIEF BUSINESS OFFICER

    VESTIAIRE COLLECTIVE

    Moderator
    Danny Parisi
  • 11:40 am
    Personal, Engaging, Informative and Impactful: Why Live Shopping is a New “Must” for Luxury and Fashion

    Shorter sales cycles, double the viewing time and engagement rates that outperform social media - these are just a few of the benefits luxury and fashion companies are driving with live video shopping. Sophie Abrahamsson, CCO of the live video shopping pioneer Bambuser, will share insights and examples of how brands are leveraging interactive e-commerce in order to thrive in today’s competitive environment.

    Sophie Abrahamsson>

    Sophie Abrahamsson

    CHIEF COMMERCIAL OFFICER

    BAMBUSER

  • 11:55 am
    Building a Brand on Sustainability, Inclusivity and Collaboration

    Consumers are raising their standards, when it comes to the companies they support, and fashion brands are adjusting their priorities accordingly. In this session, Charles Harbison will discuss how he’s putting sustainability and inclusivity at the center of his brand, and why collaboration will be key as the industry enters a new era.

    Charles Harbison>

    Charles Harbison

    FOUNDER & CREATIVE DIRECTOR

    HARBISON

    Moderator
    Jill Manoff
  • 12:15 pm
    How Crocs Launches Celebrity Collaborations for Loyal Fans Through SMS

    Crocs, a world leader in innovative casual footwear, makes one of the most polarizing shoes on the market. Their iconic clogs have become a fashion status symbol—thanks, in part, to the brand's wildly popular collaborations with celebrities, including Justin Bieber and Post Malone. This session will explore how Crocs uses text message marketing to keep their most loyal fans informed in real-time about the launch of these limited-edition drops, sold-out collections, and future collaborations.

    Elizabeth Ray>

    Elizabeth Ray

    VP, CLIENT STRATEGY

    ATTENTIVE

    Kevin Rigard>

    Kevin Rigard

    EMAIL, MOBILE, & CRM DIGITAL MARKETING MANAGER

    CROCS

  • 12:30 pm
    The Future of the Modern Brand

    What does it take to remain on the cutting edge of fashion? With the industry evolving at an increasingly rapid pace, brands are finding that maintaining a “modern” reputation means constant evolution. In this session, Frame co-founder Jens Grede will discuss how the brand stays on the forefront of industry and consumer trends, and how it’s remained nimble even as it’s grown.

    Jens Grede>

    Jens Grede

    CO-FOUNDER

    FRAME

    Moderator
    Jill Manoff

June 16, 2021 (Times are local: America/New York)

  • 10:00 am
    Welcome Back

    Jill Manoff>

    Jill Manoff

    EDITOR-IN-CHIEF

    GLOSSY

  • 10:05 am
    Beyond the Subscription Box: What’s Next for Fashion Memberships

    Following the initial subscription box boom, many of the fashion companies behind them have realized that their customer wants more than a scheduled shipment of products. So, as memberships and subscriptions continue to roll out, companies are fine-tuning their strategies to offer more personalization, more products and more perks. In this session, Rachel Zoe will break down what drove her version’s recent rebrand and how it’s fared since.

    Rachel Zoe>

    Rachel Zoe

    FOUNDER & CURATEUR-IN-CHIEF

    CURATEUR

    Moderator
    Jill Manoff
  • 10:25 am
    Merchandising in the New Norm: The Product Curation Needed to Compete

    As brands expand their sales channels and consumer demand for newness ramps up, retailers are evolving their merchandising strategies to differentiate and remain competitive. In this session, Macy’s chief merchandising officer Nata Dvir will explain how Macy’s is evolving its product assortment and merchandising, and how it’s modernizing its partnerships with fashion brands.

    Nata Dvir>

    Nata Dvir

    CHIEF MERCHANDISING OFFICER

    MACY'S

    Moderator
    Jill Manoff
  • 10:45 am
    How to Manage Merchandising When Style is Changing

    The last year has undoubtedly changed the way people dress. Formalwear is out while comfort is in, for example. For brands and retailers, knowing what kind of product to stock, what to buy and what to make at a time when style is changing can be a difficult process. In this session, Rent the Runway’s chief merchandising officer Sarah Tam will walk us through how RTR is doing it.

    Sarah Tam>

    Sarah Tam

    CHIEF MERCHANT OFFICER

    RENT THE RUNWAY

    Moderator
    Danny Parisi
  • 11:05 am
    The Store of the Future: Unpacking the Next Standards in Physical Retail

    As online shopping has become increasingly convenient, brands are finding it more challenging to attract shoppers to stores. So, what makes a shopping trip worth it? In this session, Browns’ Holli Rogers and Farfetch’s Sandrine Deveaux will break down what in-store technologies, conveniences and experiences are set to change retail and keep stores an essential component of the buying process.

    Sandrine Deveaux>

    Sandrine Deveaux

    EVP, FUTURE RETAIL

    FARFETCH

    Holli Rogers>

    Holli Rogers

    CHAIR

    BROWNS

    Moderator
    Jill Manoff
  • 11:25 am
    Growth Mode: Tackling Strategic Expansion Post-Pandemic

    Not every fashion brand was hit hard by the pandemic. This session will break down how Sweden-based Axel Arigato leaned into its community and comfortable products to maintain growth. It will also explore how the brand is now expanding its physical retail footprint, product categories and marketing content in a way that’s true to the brand and speaks to the industry’s direction.

    Max Svärdh>

    Max Svärdh

    CO-FOUNDER

    AXEL ARIGATO

    Albin Johansson>

    Albin Johansson

    CO-FOUNDER

    AXEL ARIGATO

    Moderator
    Danny Parisi
  • 11:45 am
    Key Takeaways

    Hear a summary and key takeaways from all of our sessions.

    Danny Parisi>

    Danny Parisi

    FASHION REPORTER

    GLOSSY

Quote
The Glossy Summit was such a great opportunity to join conversations shaping our industry! The talks were thoughtful and the mixture of talent across beauty, fashion, and tech sectors was just right.
Social Media Manager, Diane von Furstenberg
Quote
The Glossy Summit provided a huge learning opportunity to take back valuable information and insights from other brands as well as partners.
Manager, Divisional Operations, L'Oreal
Quote
I've never been to a conference where I made so many genuine connections with industry innovators. The brands represented were incredible.
Director of Operations, Business Development, Spanx, Inc.

Contact

Are you a brand executive interested in speaking? Contact Cayley Plotkin for more information.


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