Navigating the industry’s transformation
The obstacles elevated by the Covid-19 pandemic have forced fashion brands in every category to reevaluate strategies across the board. The common goal: to become far less reliant on far-flung partners and physical retail, in favor of ramping up control via the digitization of everything from the sales floor to marketing methods.
At Glossy’s Fashion & Luxury Summit Worldwide LIVE, top executives from direct-to-consumer, mass and luxury fashion brands will come together to discuss how they’re leaning into digital platforms and other technology to safeguard their processes, strengthen their community and upgrade their e-commerce presence to successfully adjust and adapt to the rapidly changing landscape in a post-pandemic world.
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Many brands owed their 2020 survival to their tight-knit communities who continued to support them -- so how did they build that inner circle? This session will focus on effective strategies for strengthening a community.
Join us as we open the event and go over key trends in the fashion & luxury industry.
Brands are increasingly aiming to launch and establish a brand presence in China, driven by its high-spend consumers -- but that’s easier said than done. In this session, Christina Fontana, head of fashion and luxury for Europe and the U.S. at Tmall, and Mauro Maggioni, CEO of APAC at Golden Goose, will discuss the steps necessary to connect with Chinese shoppers, from setting up a Tmall store to mastering customer-facing communications.
HEAD OF FASHION & LUXURY, EUROPE & U.S., TMALL
As brands build best-in-class data stacks, they're able to ask better questions and generate better ideas. But with a multitude of solutions for each question - how do you validate the best possible answer?
VICE PRESIDENT, MARKETING
Luxury fashion’s evolution has been accelerated, with all things digital moving to the forefront and consumers seeking stability via safe investments. Case in point: The popularity of NFTs are on the rise and ultra-high-end resale has been booming. This session will break down the luxury shopper’s changing habits, with a focus on how and where they’re now investing and why.
SVP & HEAD OF MARKETING
Founded in a beachside apartment in Australia in 2010, Princess Polly is a global, fashion-forward clothing brand for Gen Z shoppers — and with such a digitally-savvy demographic at the core, the expectations for customer experiences are high. This session will explore how Princess Polly has crafted interactive, mobile-native experiences by investing in the channel where their customers engage the most: text messaging. By integrating SMS into their marketing strategies, Princess Polly has created the seamless, engaging experiences that their shoppers crave.
GENERAL MANAGER, SMS
The pandemic has forced both consumers and brands to rethink their own wasteful habits, which has worked to the benefit of luxury resale. More shoppers are considering the secondary market, while more brands and retailers are playing nicely with resale companies. In this session, Vestiaire Collective’s chief business officer, Clara Chappez, will discuss the acceleration of resale, plus the market’s immediate and long-term impacts on luxury fashion as a whole.
CHIEF BUSINESS OFFICER
Shorter sales cycles, double the viewing time and engagement rates that outperform social media - these are just a few of the benefits luxury and fashion companies are driving with live video shopping. Sophie Abrahamsson, CCO of the live video shopping pioneer Bambuser, will share insights and examples of how brands are leveraging interactive e-commerce in order to thrive in today’s competitive environment.
CHIEF COMMERCIAL OFFICER
Consumers are raising their standards, when it comes to the companies they support, and fashion brands are adjusting their priorities accordingly. In this session, Charles Harbison will discuss how he’s putting sustainability and inclusivity at the center of his brand, and why collaboration will be key as the industry enters a new era.
FOUNDER & CREATIVE DIRECTOR
Crocs, a world leader in innovative casual footwear, makes one of the most polarizing shoes on the market. Their iconic clogs have become a fashion status symbol—thanks, in part, to the brand's wildly popular collaborations with celebrities, including Justin Bieber and Post Malone. This session will explore how Crocs uses text message marketing to keep their most loyal fans informed in real-time about the launch of these limited-edition drops, sold-out collections, and future collaborations.
VP, CLIENT STRATEGY
EMAIL, MOBILE, & CRM DIGITAL MARKETING MANAGER
What does it take to remain on the cutting edge of fashion? With the industry evolving at an increasingly rapid pace, brands are finding that maintaining a “modern” reputation means constant evolution. In this session, Frame co-founder Jens Grede will discuss how the brand stays on the forefront of industry and consumer trends, and how it’s remained nimble even as it’s grown.
Following the initial subscription box boom, many of the fashion companies behind them have realized that their customer wants more than a scheduled shipment of products. So, as memberships and subscriptions continue to roll out, companies are fine-tuning their strategies to offer more personalization, more products and more perks. In this session, Rachel Zoe will break down what drove her version’s recent rebrand and how it’s fared since.
FOUNDER & CURATEUR-IN-CHIEF
As brands expand their sales channels and consumer demand for newness ramps up, retailers are evolving their merchandising strategies to differentiate and remain competitive. In this session, Macy’s chief merchandising officer Nata Dvir will explain how Macy’s is evolving its product assortment and merchandising, and how it’s modernizing its partnerships with fashion brands.
CHIEF MERCHANDISING OFFICER
The last year has undoubtedly changed the way people dress. Formalwear is out while comfort is in, for example. For brands and retailers, knowing what kind of product to stock, what to buy and what to make at a time when style is changing can be a difficult process. In this session, Rent the Runway’s chief merchandising officer Sarah Tam will walk us through how RTR is doing it.
CHIEF MERCHANT OFFICER
RENT THE RUNWAY
As online shopping has become increasingly convenient, brands are finding it more challenging to attract shoppers to stores. So, what makes a shopping trip worth it? In this session, Browns’ Holli Rogers and Farfetch’s Sandrine Deveaux will break down what in-store technologies, conveniences and experiences are set to change retail and keep stores an essential component of the buying process.
EVP, FUTURE RETAIL
Not every fashion brand was hit hard by the pandemic. This session will break down how Sweden-based Axel Arigato leaned into its community and comfortable products to maintain growth. It will also explore how the brand is now expanding its physical retail footprint, product categories and marketing content in a way that’s true to the brand and speaks to the industry’s direction.
Hear a summary and key takeaways from all of our sessions.
Are you a brand executive interested in speaking? Contact Cayley Plotkin for more information.
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