Navigating the industry’s transformation
The obstacles elevated by the Covid-19 pandemic have forced fashion brands in every category to reevaluate strategies across the board. The common goal: to become far less reliant on far-flung partners and physical retail, in favor of ramping up control via the digitization of everything from the sales floor to marketing methods.
At Glossy’s Fashion & Luxury Summit Worldwide LIVE, top executives from direct-to-consumer, mass and luxury fashion brands will come together to discuss how they’re leaning into digital platforms and other technology to safeguard their processes, strengthen their community and upgrade their e-commerce presence to successfully adjust and adapt to the rapidly changing landscape in a post-pandemic world.
Submit your information to be contacted about opportunities to sponsor, speak and attend this event and others like it.
Welcome to the Glossy Fashion & Luxury Summit Worldwide. To kick off this summit we will start with an open and honest discussion group to chat through the challenges and opportunities currently being faced across industries as it relates to fashion & luxury. This will be conducted under Chatham House Rules.
Join us as we open the event and go over key trends in the fashion & luxury industry.
In the last year, brands have realized the importance of a tight-knit community. Now, they’re increasingly focusing on using social media to fuel brand loyalty. In this session, a brand exec will share how they have used Instagram to build tight-knit relationships with customers.
As consumers become more mindful, slow down and consume less, brands are catering to those demands and evolving their business models for the better. In this session, a fashion exec will discuss how the company is democratizing access to luxury fashion and facilitating a circular model with a new platform. They’ll also detail the company’s strategy for marketing new concepts to sustainability-focused shoppers.
Product collaborations have caught on as effective tools for driving spikes in sales. While fashion brands’ collaboration strategies span the gamut, increasingly, all are realizing that slapping one brand’s name or logo onto another brand’s product doesn’t cut it to drive buzz. For shoppers, what’s worth waiting in line or splurging on the resale market for are collabs resulting from two top brands actively working together on every step, from product development to marketing. This session will explain how a serial collaborator ensures authenticity throughout the process.
Maintaining a reputation as a fashion brand can be limiting, for both the company and its core audience. One brand founder will discuss how the brand is evolving from designing seasonal ready-to-wear collections to creating a full lifestyle brand by changing its focus from the runway to the customer.
For many brands, remaining relevant moving forward means overhauling many processes that worked before. Thinking outside the box to best showcase your values and DNA will resonate with the new generation of consumers. Sharing your unique perspective through unique channels will win over pushing products. This session will dive into how to shift your mindset and tackle new approaches to marketing to strengthen your brand, foster community and thrive.
The luxury fashion market is filled with well-known brands with big budgets, which presents a fair share of challenges for newer-to-the-market players. This session will cover how they’re strategizing to meet luxury consumers’ expectations and how they’re leveraging digital technology to compete with established brands.
Physical retail isn’t dead, it’s just changing. This brand exec will discuss how the brand has leveraged traditional distribution networks -- including big box retail, and department stores -- while also growing a robust business online.
Luxury brands are embracing streetwear, adopting the drop model, creating their own takes on streetwear styles and bringing the industry’s biggest designers into the fold. As a result, the definition of luxury is changing. This session will look at streetwear’s impact on fashion and how a top brand is updating its playbook as a result.
Leading with the brand is always a winning strategy. In this session, a brand exec will discuss how their team strategically leans into branding and marketing opportunities at every opportunity, from customers’ everyday shopping experiences to big spending holidays like Black Friday. It’s using customer interactions with authenticators, marketing products and technologies like AR try-on to educate, engage and excite its audience.
Starting a brand with a narrow focus and audience has its perks, but it can make growth a challenge. This session will cover how a direct-to-consumer fashion brand that launched with a sustainability focus and a streamlined assortment has strategically evolved. It’s managed to retain its core customers while also expanding to more sales channels, more product categories and a wider audience.
Hear a summary and key takeaways from all of our sessions.
Are you a brand executive interested in speaking? Contact Cayley Plotkin for more information.
For sponsorship opportunities, fill out this form.
Are you a fashion or beauty executive? You could be eligible for a complimentary VIP pass. See if you qualify here.