Meeting the demands of a modern fashion brand
Seasonal runway shows, collections and campaigns are things of the past, as fashion brands shift focus to speed, accessibility and constant newness. The challenge is meeting modern consumers’ demands and expectations, while at the same time standing out in an increasingly saturated market. What are the winning marketing strategies today, and how are brands adapting to new industry pressures?
20 fashion leaders, including CEOs, CMOs and brand founders, will come together to discuss how they’re evolving their approaches to everything from production to marketing, focusing on what’s resonating with consumers and what changes it’s forced in-house.
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