The acceleration of online shopping has led to new competition in the digital space. Customer standards are at a high, in terms of the e-commerce experience; they now expect spot-on personalization, immediate delivery of purchases, and access to services including video styling and virtual fittings. In step, brands are re-prioritizing physical retail, and the line between online and in-store continues to blur. Retailers are integrating their sales channels like never before, using new technologies and data collected across touchpoints to sync the inventories and services they offer.
At Glossy’s E-Commerce Forum, leaders from influential brands and retailers will break down how they’re winning customers, driving sales and rethinking the “omnichannel” concept. They’ll also discuss how, at the same time, they’re navigating the uncertainties of a pandemic world and new digital advertising roadblocks, among other challenges.
This event will take place at etc.venues in NYC.
Glossy E-Commerce Forum is part of Glossy and Modern Retail’s Commerce Week. For more information on the week and other connected events, visit the page here.