Registration Opens

Opening Remarks & State of the Industry

Let’s open the event by recapping the current state of the industry.

The New Path to Purchase

Going beyond top-of-funnel and bottom-of-funnel marketing, this discussion will focus on the emerging channels and tactics brands are using to get in front of customers “where they are” and to build community. We’ll explore the trajectory of creating a presence on emerging platforms among other strategies.

Sponsor Session

The Power of Community: Leveraging an Audience to Build a Fashion Business

With marketing costs at a high and light being shone on the importance of community, brands are increasingly partnering with influencers with established, engaged audiences on marketing activations, product collaborations and beyond. At the same time, these digitally native creators are setting themselves up for long-term success by leveraging insights from their followers to build brands with mass appeal that are profitable out of the gate. In this session, one brand founder will discuss how they have taken that several steps further by establishing multiple businesses and a variety of revenue streams while continuing to grow their follower base.

Sponsor Session

Building Relationships and Loyalty with Digital as Your New Storefront

Customers have been migrating from in-store to online for the last decade, yet we have seen an unprecedented acceleration of this trend over the past three years. Retailers are continuing to figure out how to bring the in-store experience to e-commerce and deliver the kind of personalized, high-touch service that keeps customers coming back. We’ll discuss the ways that innovative brands are transforming to thrive in this new era.

Lunch

Breakout Sessions

Brands only.

Select one of two breakout sessions to join.

Seizing E-commerce Momentum

With the growth in e-commerce and the rise of new platforms like TikTok, one brand is looking at how to keep any growth momentum going, solidify its omnichannel strategies and meet new customers in the process. In this session, one brand leader will speak about the brand’s growth over the past three years, what’s coming up over the next 12 months, and how they are solidifying the brand’s e-commerce strategies.

Sponsor Session

The End of the Generalist Brand: The Power of a Focused, Product-First Business Strategy

The current volatile retail environment has shed new light on the brand attributes that serve to safeguard a business and position it for long-term success. For example, great products with value that are built on expertise or innovation, versus white space, have continued to sell amid market highs and lows. At the same time, brands have realized the importance of prioritizing product-market fit and thoughtful expansion, rather than leaning on performance marketing and securing high valuations. In this session, one executive will discuss the power of picking a lane, ensuring demand, and differentiating via quality and authenticity.

Sponsor Session

Mastering Omnichannel: Strengthening the Business with a 360-Degree Approach to Retail

E-commerce is gaining traction as a go-to fashion shopping channel, but that doesn’t negate the need for stores. Retailers have resolved that the in-store experience of trying on styles still plays into many consumers’ purchasing decisions. At the same time, in-store events and activations remain valuable marketing tools, and data collected in stores is informing strategies across channels. As brands continue to bring traditional store experiences, like consultations with stylists, to their e-commerce sites, they’re focused on allowing their customers to shop how they want while ensuring the company’s differentiators remain intact. In this session, one brand executive will explain how their company has struck the right IRL-URL balance.

Networking Break

Diversifying Sales Channels: Striking the Right Balance to Support Growth

As brands move away from wholesale and back again, there’s more confusion than ever about what retail channels make the most sense. In this session, a brand leader will discuss how the company is relying on a unique mix of e-commerce, owned stores, and wholesale partners as it establishes a global presence.

Sponsor Session

Navigating the New Standards of E-Commerce

Personalization has become table stakes for online retailers. One brand’s founder will walk through the next-level processes they’ve used to tailor their website to their customer and ways brands can cater the online experience to their audience.

Closing Remarks

Cocktail Reception & Glossy Glam Break

Join us for a cocktail to wrap up the day and mingle with attending brands as you test and try some products.