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With a number of new beauty and wellness brands coming to market every day and a rising interest in the space from investors, these two industries are rapidly changing. At the Glossy Beauty x Wellness Summit, founders, CEOs and marketers will discuss how they are evolving their playbooks. Hear what they are doing to become truly omnichannel, their responses to the fast beauty movement, what they are doing with so much customer data and how they are preparing to stay ahead.

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Speakers

  • Melanie Bender
    GM
    VERSED
  • Michael Bumgarner
    FOUNDER & CEO
    CANNUKA
  • Cindy Deily
    VP, SKINCARE MERCHANDISING
    SEPHORA
  • Kristin Ess
    FOUNDER
    KRISTIN ESS HAIR
  • Nicole Faulkner
    DIRECTOR OF GLOBAL ARTISTRY
    MORPHE
  • Noella Gabriel
    FOUNDER & PRESIDENT
    ELEMIS
  • Casey Georgeson
    FOUNDER
    SAINT JANE
  • Annie Jackson
    CO-FOUNDER
    CREDO BEAUTY
  • Annie Lawless
    CEO
    LAWLESS BEAUTY
  • Shaun Neff
    FOUNDER
    BEACH HOUSE GROUP
  • Jann Parish
    CMO
    GREEN GROWTH PARTNERS
  • Nicole Quinn
    PRINCIPAL
    LIGHTSPEED VENTURE PARTNERS
  • Kristy Watson
    CMO
    ERNO LASZLO

Agenda

November 13, 2019

  • 1:00 pm
    Registration Opens

  • 2:00 pm
    Town Hall

    Brands only. Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

    Priya Rao>

    Priya Rao

    BEAUTY EDITOR

    GLOSSY

    Emma Sandler>

    Emma Sandler

    BEAUTY REPORTER

    GLOSSY

  • 2:30 pm
    Sandbox Presentations

    These rapid-fire presentations introduce brand participants to tech providers and agencies. 2:30 p.m. - Booyah Advertising

  • 3:00 pm
    Networking Break

  • 3:15 pm
    Opening Remarks and State of the Industry

    Priya Rao>

    Priya Rao

    BEAUTY EDITOR

    GLOSSY

  • 3:25 pm
    Putting a Stake in the Ground

    As beauty trends make brands more reactive, some players are all about responding -- others, however, have their distinct product and brand point of view down to a science. Hear from one beauty brand about how knowing their personality makes them stand out in an ever-changing space.

  • 3:45 pm
    Sponsor Workshop

  • 4:00 pm
    Creating an Omnichannel Experience

    As direct-to-consumer brands look to stores to grow and heritage players try to improve their e-commerce sites, the right mix of offline and online experiences is the only way to understand how a customer shops. Learn from one beauty executive about how they learned to be where their customer wants them to be at all times.

    Kristin Ess>

    Kristin Ess

    FOUNDER

    KRISTIN ESS HAIR

  • 4:20 pm
    Dialog with Klarna

  • 4:30 pm
    The Anatomy of a Pop-Up

    Increasingly, pop-ups are becoming a lever beauty brands flex to test a store experience. But not all pop-ups are about conversion. Learn from one beauty executive about how they used a pop-up as a brand awareness play versus selling physical product.

  • 4:50 pm
    Working Group Meetings

    Attendees will split off into groups focusing on one of three key challenges that brands face. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

  • 5:45 pm
    VIP Welcome Reception

  • 6:00 pm
    8-Minute Meetings

    The 8-Minute Meetings are designed to help connect brand participants with innovative technology platforms and agencies to build valuable business relationships.

  • 7:00 pm
    Cocktail Reception with Klarna

    Continue networking with cocktails.

  • 8:00 pm
    Dinner with Strangers

    Don't have dinner plans? Join fellow attendees at a nearby restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After Hours Hangout

    Join fellow attendees for one more drink before you head off to bed. Costs are at your own expense.

November 14, 2019

  • 7:00 am
    Morning Yoga

    Join us for a zen start to your day. All are welcome. Equipment provided. Sign up at registration desk.

  • 8:00 am
    Registration Reopens and Breakfast Served

  • 8:30 am
    Town Hall

    Brands only. Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 9:00 am
    Sandbox Presentations

    These rapid-fire presentations introduce brand participants to tech providers and agencies.

  • 9:30 am
    Welcome Back

    Priya Rao>

    Priya Rao

    BEAUTY EDITOR

    GLOSSY

  • 9:35 am
    CBD: Everything You Need to Know

    Join these CBD brand leaders as they walk us through everything you need to know about the industry.

    Michael Bumgarner>

    Michael Bumgarner

    FOUNDER & CEO

    CANNUKA

    Casey Georgeson>

    Casey Georgeson

    FOUNDER

    SAINT JANE

    Jann Parish>

    Jann Parish

    CMO

    GREEN GROWTH PARTNERS

  • 10:15 am
    Dialogue with Afterpay

  • 10:25 am
    The Art of Storytelling

    As more beauty brands want to own the conversation with customers, in-house teams are forced to re-think traditional marketing with a storytelling bent. Hear from one beauty brand about how an editorial-minded content approach created trust with customers and upped conversion.

    Annie Lawless>

    Annie Lawless

    CEO

    LAWLESS BEAUTY

  • 10:45 am
    Networking Break

  • 11:00 am
    How to Create Demand

    Rather than offering a seasonal and somewhat static product assortment, skincare brands are testing and playing with their releases. Learn from one skincare executive on how they were able to create interest and fervor with their customers.

    Kristy Watson>

    Kristy Watson

    CMO

    ERNO LASZLO

  • 11:20 am
    Workshop with Dash Hudson

  • 11:35 am
    How to Expand Your Merchandising Strategy

    As the beauty landscape gets more competitive, brands known for one thing are experimenting with more categories and product. In this session, learn how one beauty brand expanded their assortment in a measured way and steered clear of being everything to everyone.

  • 11:55 am
    Using Influencers With Authenticity

    Influencer marketing has become the defacto tool for beauty brands, but as more brands use more influencers, how do you find someone who resonates with your brand and audience authentically? In this session, learn how one influencer works with beauty brands in a world of sponsored posts.

    Nicole Faulkner>

    Nicole Faulkner

    DIRECTOR OF GLOBAL ARTISTRY

    MORPHE

  • 12:15 pm
    Lunch

  • 1:00 pm
    Afternoon Free Time

  • 5:00 pm
    Working Group Meetings

    Attendees will split off into groups focusing on one of three key challenges that brands face. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

  • 6:00 pm
    8-Minute Meetings

    The 8-Minute Meetings are designed to help connect brand participants with innovative technology platforms and agencies to build valuable business relationships.

  • 7:00 pm
    Cocktail Reception

    Continue networking with cocktails.

  • 8:00 pm
    Dinner with Friends

    Don't have dinner plans? Join fellow attendees at a nearby restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After Hours Hangout

    Join fellow attendees for one more drink before you head off to bed. Costs are at your own expense.

November 15, 2019

  • 8:30 am
    Breakfast Served

  • 9:30 am
    Welcome Back

  • 9:35 am
    Creating a Strong Ingredient Story

    More and more, beauty brands and retailers are trying to establish their product point of view through ingredients (hello, cannabis). Learn how one beauty brand is crafting its merchandising strategy with an ingredient forward message to stand out from the pack.

    Emma Sandler>

    Emma Sandler

    BEAUTY REPORTER

    GLOSSY

  • 10:05 am
    Revitalizing a Heritage Brand

    As newer indie upstarts have captured the attention of today’s consumer, heritage brands are seeing the necessity to evolve their brands in order to speak to modern values. Hear from a brand on how it has updated its business, internally and externally, to compete for the modern customer.

  • 10:25 am
    Dialogue with Klaviyo

  • 10:35 am
    Navigating the Chinese Market

    China is quickly on pace to overcome the United States as the No.1 beauty market in the world. But the Chinese customer is vastly different from western consumers. Navigating the culture around influencers and online retailers like JD.com and Alibaba can sometimes prove difficult. Hear from a brand that has successfully grown into the market, and how they have reacted to the challenges in that market.

  • 10:55 am
    Working Group Reports

  • 11:10 am
    5 Things We Learned

    Emma Sandler>

    Emma Sandler

    BEAUTY REPORTER

    GLOSSY

Quote
This is absolutely one of the best industry conferences I have ever been to. The networking opportunities coupled with the knowledge sharing was invaluable.
Sr. Manager, Influencer Marketing , COTY
Quote
I highly recommend this event to anyone working in the beauty industry.
VP of Digital & Growth Marketing , HUM Nutrition
Quote
This event provided a huge learning opportunity to take back valuable information and insights on how other brands navigate current industry challenges.
Manager, Divisional Operations, L'Oreal

Location

Ritz-Carlton Rancho Mirage
68900 Frank Sinatra Dr.
Rancho Mirage, CA 92270

To book your stay at the Ritz-Carlton Rancho Mirage at our special rate of $249, please use this link. Please note: the cut-off date for that room rate is Monday, Oct. 21 or whenever the room block fills.

Contact

Are you a brand or retail executive interested in speaking? Reach out to Hope Reichard.


For sponsorship opportunities, fill out this form.


Are you a brand or retail executive working in beauty or wellness?
If so, you could be eligible for a complimentary VIP pass. Apply here to see if you qualify.