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With a number of new beauty and wellness brands coming to market every day and a rising interest in the space from investors, these two industries are rapidly changing. At the Glossy Beauty x Wellness Summit, founders, CEOs and marketers will discuss how they are evolving their playbooks. Hear what they are doing to become truly omnichannel, their responses to the fast beauty movement, what they are doing with so much customer data and how they are preparing to stay ahead.

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Speakers

  • Melanie Bender
    GM
    VERSED
  • Bianca Bolouri
    VP, GLOBAL MARKETING AND DIGITAL
    LIME CRIME
  • Michael Bumgarner
    FOUNDER & CEO
    CANNUKA
  • Cindy Deily
    VP, SKINCARE MERCHANDISING
    SEPHORA
  • Lizzy Eisenberg
    DIRECTOR OF MARKET DEVELOPMENT
    AFTERPAY
  • Kristin Ess
    FOUNDER
    KRISTIN ESS HAIR
  • Nicole Faulkner
    DIRECTOR OF GLOBAL ARTISTRY
    MORPHE
  • Casey Georgeson
    FOUNDER
    SAINT JANE
  • Alice Graff
    MARKETING DIRECTOR
    KJAER WEIS
  • Katey Hassan
    VP, BRAND MARKETING
    TULA SKINCARE
  • Katie Holdsworth
    SENIOR VICE PRESIDENT
    BOOYAH ADVERTISING
  • Annie Jackson
    CO-FOUNDER
    CREDO BEAUTY
  • Annie Lawless
    CEO
    LAWLESS BEAUTY
  • Nina Mohanty
    ENTERPRISE BUSINESS DEVELOPMENT
    KLARNA
  • Alex Namatevs
    ACCOUNT DIRECTOR
    BOOYAH ADVERTISING
  • Robert Nieset
    DIRECTOR, PRODUCT MARKETING
    PIXLEE
  • Shaun Neff
    FOUNDER
    BEACH HOUSE GROUP
  • Jann Parish
    CMO
    GREEN GROWTH BRANDS
  • Jenny Pratt
    VP OF CUSTOMER SUCCESS
    DASH HUDSON
  • Nicole Quinn
    PRINCIPAL
    LIGHTSPEED VENTURE PARTNERS
  • Kristy Watson
    CMO
    ERNO LASZLO
  • Megan Whitman
    CHIEF DIGITAL OFFICER
    KOPARI BEAUTY
  • Steve Wietrecki
    CRO
    KLAVIYO

Agenda

November 13, 2019

  • 1:45 pm
    Registration Opens
    Ritz Carlton Ballroom

  • 2:15 pm
    Town Hall
    Salon 4

    Brands only. Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

    Priya Rao>

    Priya Rao

    EXECUTIVE EDITOR

    GLOSSY

    Emma Sandler>

    Emma Sandler

    BEAUTY REPORTER

    GLOSSY

  • 2:45 pm
    Sandbox Presentations
    Salon 4

    These rapid-fire presentations introduce brand participants to tech providers and agencies.
    2:45 p.m. - Booyah Advertising
    2:55 p.m. - Pixlee

    Katie Holdsworth>

    Katie Holdsworth

    SENIOR VICE PRESIDENT

    BOOYAH ADVERTISING

    Alex Namatevs>

    Alex Namatevs

    ACCOUNT DIRECTOR

    BOOYAH ADVERTISING

    Robert Nieset>

    Robert Nieset

    DIRECTOR, PRODUCT MARKETING

    PIXLEE

  • 3:10 pm
    Opening Remarks and State of the Industry
    Ritz Carlton Ballroom 1 + 2

    Priya Rao>

    Priya Rao

    EXECUTIVE EDITOR

    GLOSSY

  • 3:20 pm
    Opening Keynote: Sephora’s Take On the Next Wave of Beauty

    Whether trend focused -- clean beauty and wellness -- or product-focused -- sustainability and CBD -- the landscape of beauty is rapidly evolving. Cindy Deily, Sephora vp of skincare merchandising, will discuss how the these hot topics are informing the beauty retailer’s approach to product, education and focus.

    Cindy Deily>

    Cindy Deily

    VP, SKINCARE MERCHANDISING

    SEPHORA

    Moderator
    Priya Rao
  • 3:50 pm
    Innovating in Hair Care

    With the hair care category significantly growing, brands with an established awareness and point of view are best to succeed. Kristin Ess rose to prominence through Instagram before launching her brand Kristin Ess Haircare, which is sold exclusively through Target in the US and has made over $100 million in global sales across five countries. Ess will discuss how hair has become the new makeup and how her brand is trying to produce meaningful products, the “skinification” of hair and areas of innovation for the brand, and how to maintain an engaged digital community that resonates with today’s modern consumer.

    Kristin Ess>

    Kristin Ess

    FOUNDER

    KRISTIN ESS HAIR

    Moderator
    Emma Sandler
  • 4:10 pm
    Networking Break

  • 4:25 pm
    Navigating the Chinese Market

    China is quickly on pace to overcome the United States as the No.1 beauty market in the world. But the Chinese customer is vastly different from western consumers. Navigating the culture around influencers and online retailers can prove difficult. Hear from Kristy Watson, Erno Lazslo CMO about the beauty brand’s China playbook, from TMall to KOLs to standalone stores.

    Kristy Watson>

    Kristy Watson

    CMO

    ERNO LASZLO

    Moderator
    Priya Rao
  • 4:45 pm
    Experience is the New Loyalty

    As the retail space becomes increasingly crowded both on and offline, how can we keep our customers engaged and interested? Nina walks us through the changing landscape of retail and how Klarna works with its partner brands to bring new experiences to drive customer satisfaction and loyalty.

    Nina Mohanty>

    Nina Mohanty

    ENTERPRISE BUSINESS DEVELOPMENT

    KLARNA

  • 4:55 pm
    How to Market Brand DNA

    Brands are not static and as they continue to evolve, ensuring that they retain brand DNA and authenticity is key. Katey Hassan, Tula vp of brand marketing, will discuss how the pro biotic-based skin-care brand weaves its hero ingredient and skin positive approach into all aspects of the brand’s communications and influencer relationships and how to retain them as the company grows.

    Katey Hassan>

    Katey Hassan

    VP, BRAND MARKETING

    TULA SKINCARE

  • 5:15 pm
    Working Group Meetings

    Attendees will split off into groups focusing on one of three key challenges that brands face. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.
    Scaling and distribution (The Springs Room)
    Sustainability (The Sunrise Room)
    Brand and influencer collaborations (Ballroom 1 + 2)

  • 5:45 pm
    VIP Welcome Reception
    Ritz Carlton Ballrooms 3 + 4 Foyer

  • 6:00 pm
    8-Minute Meetings
    Ritz Carlton Ballrooms 3 + 4

    The 8-Minute Meetings are designed to help connect brand participants with innovative technology platforms and agencies to build valuable business relationships.

  • 7:00 pm
    Cocktail Reception with Klarna
    Ballroom Foyer

    Continue networking with cocktails.

  • 8:00 pm
    Dinner with Strangers
    State Fare Bar & Kitchen (at the hotel)

    End the day with fellow attendees for a delicious meal at hotel restaurant State Fare Bar & Kitchen. Glossy has made a group reservation so you can enjoy dinner and continue networking. Sign up at the registration desk. Costs are at your own expense.

  • 9:30 pm
    After-Hours Hangout
    Roost Bar Lounge

    If you fancy a few more drinks, join fellow attendees at the Roost Bar Lounge just down the road from the hotel. Costs at your own expense.

November 14, 2019

  • 7:15 am
    Morning Yoga
    Movement Studio in the Spa

    Join us for a zen start to your day. All are welcome. Equipment provided. Sign up at registration desk.

  • 8:30 am
    Registration Reopens and Breakfast Served
    Ritz Carlton Ballroom

  • 9:00 am
    Town Hall
    Salon 4

    Brands only. Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 9:30 am
    Welcome Back
    Ritz Carlton Ballroom 1 + 2

    Priya Rao>

    Priya Rao

    EXECUTIVE EDITOR

    GLOSSY

  • 9:35 am
    CBD: Everything You Need to Know

    Join these CBD brand leaders as they walk us through everything you need to know about the industry.

    Michael Bumgarner>

    Michael Bumgarner

    FOUNDER & CEO

    CANNUKA

    Casey Georgeson>

    Casey Georgeson

    FOUNDER

    SAINT JANE

    Jann Parish>

    Jann Parish

    CMO

    GREEN GROWTH BRANDS

    Moderator
    Priya Rao
  • 10:10 am
    Gen-Z: Unlocking Shopping Secrets of the Digitally-Native Consumer

    By next year, Gen Z will command 40% of all consumer shopping. Don’t group them with Millennials - Gen-Z was born online, has an 8 second attention span, and consumes content differently. Learn more about the always-on generation, including shopping behaviors and preferences to help your brand better capture this growing market.

    Lizzy Eisenberg>

    Lizzy Eisenberg

    DIRECTOR OF MARKET DEVELOPMENT

    AFTERPAY

  • 10:20 am
    How to Get Influencer and Social Media Strategies Right

    With the emergence of social media and influencer marketing, a new crop of challenges have arisen. Influencer collaborations can be highly lucrative but also pose a pitfall to brands if the relationship is not authentic. Hear from Nicole Faulkner, Morphe director of global artistry, on cultivating influencer relationships, creating the right content to support product launches and how cosmetic brands can continue to innovate in their social media approach.

    Nicole Faulkner>

    Nicole Faulkner

    DIRECTOR OF GLOBAL ARTISTRY

    MORPHE

    Moderator
    Emma Sandler
  • 10:40 am
    Networking Break
    Ritz Carlton Ballroom Foyer

  • 10:55 am
    Using Data to Strengthen Your Intuition

    As data and tech become more common in the beauty industry, the product development process has evolved into both an art and science. Melanie Bender, GM of Versed Skincare will share how used data to inform the creation of Versed and how it has assembled and maintained an engaged customer base for ongoing research, while also ensuring customer’s needs and desires are at the forefront.

    Melanie Bender>

    Melanie Bender

    GM

    VERSED

  • 11:15 am
    Uncovering Consumers, Content, and Trends on Instagram

    Instagram is an incredible avenue to engage new consumers, better understand your target market’s preferences, and uncover what’s trending. Join Jenny Pratt, VP of Customer Success at leading visual marketing platform Dash Hudson, and Alice Graff, Director of Marketing at innovative clean beauty brand Kjaer Weis, for a deep dive into these important aspects of digital beauty marketing.

    Jenny Pratt>

    Jenny Pratt

    VP OF CUSTOMER SUCCESS

    DASH HUDSON

    Alice Graff>

    Alice Graff

    MARKETING DIRECTOR

    KJAER WEIS

  • 11:30 am
    Breaking Ground In Makeup

    Though the color cosmetics market have been popular in the U.S. since the early 20th century, innovation beyond a proliferation of product has been limited. However, the introduction of clean beauty has had customers rethinking what is in their lipsticks, eyeshadows and foundations. Hear from Annie Lawless, founder and CEO of Lawless Beauty, on how she revamped clean color’s crunchy image to one rooted in social media.

    Annie Lawless>

    Annie Lawless

    CEO

    LAWLESS BEAUTY

    Moderator
    Priya Rao
  • 11:50 am
    The Beauty in the Data: How Kopari Beauty Owns the Customer Experience Through Personalized Marketing

    Steve Wietrecki>

    Steve Wietrecki

    CRO

    KLAVIYO

    Megan Whitman>

    Megan Whitman

    CHIEF DIGITAL OFFICER

    KOPARI BEAUTY

  • 12:00 pm
    Glossy Beauty Podcast LIVE: Finding the Next Founder-Led White Space

    Behind-the-scenes incubators are coming to the forefront of the beauty conversation more and more, but picking the right celebrity founder and the right white space can be a tricky proposition. Shaun Neff, Beach House Group founder, has it mastered to a science. Listen in for his perspective on why brands like Millie Bobby Brown’s Florence by Mills and Tracee Ellis Ross’s Pattern Beauty was right for today’s modern customer

    Shaun Neff>

    Shaun Neff

    FOUNDER

    BEACH HOUSE GROUP

    Moderator
    Priya Rao
  • 12:30 pm
    Lunch
    Ballroom Terrace

  • 1:00 pm
    Afternoon Free Time

  • 5:00 pm
    Working Group Meetings

    Attendees will split off into groups focusing on one of three key challenges that brands face. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

    Scaling and distribution (The Springs Room)
    Sustainability (The Sunrise Room)
    Brand and influencer collaborations (Ballroom 1 + 2)

  • 6:00 pm
    8-Minute Meetings
    Ritz Carlton Ballrooms 3 + 4

    The 8-Minute Meetings are designed to help connect brand participants with innovative technology platforms and agencies to build valuable business relationships.

  • 7:00 pm
    Cocktail Reception
    Ballroom Foyer

    Continue networking with cocktails.

  • 8:00 pm
    Dinner with Friends
    The Edge Steakhouse (at the hotel)

    Enjoy the last night of the summit with fellow attendees for some fine-dining at hotel restaurant The Edge Steakhouse. Sign up at the registration desk, costs are at your own expense.

  • 9:30 pm
    After-Hours Hangout
    State Fare Bar (at the hotel)

    Nightcap? After dinner, attendees can enjoy a late night drink at the hotel's State Fare Bar. Costs are at your own expense.

November 15, 2019

  • 8:30 am
    Breakfast Served
    Ballroom Terrace

  • 9:00 am
    Welcome Back
    Ritz Carlton Ballroom 1 + 2

  • 9:00 am
    Viewing Beauty Through an Investor Lens

    The beauty industry has seen an unprecedented acceleration in growth in recent years, partly due to the role of venture capital has played. Nicole Quinn, partner at Lightspeed Venture Partners, will discuss her firm’s interest in investing in celebrity-influencer brands like Goop, Haus Laboratories and The Honest Company; how to build an early-stage team for prolonged success; and, offer the investor-opinion on the evolution of the marketplace and how products are marketed and sold.

    Nicole Quinn>

    Nicole Quinn

    PRINCIPAL

    LIGHTSPEED VENTURE PARTNERS

  • 9:20 am
    Loyalty Designed for Authentic and Brand Driven Experience Commerce

    Ekta Chopra, VP of Digital at e.l.f. Cosmetics and Jeff Herrera, CMO at Annex Cloud discuss the customer journey in the beauty and wellness vertical and the critical role that loyalty plays in capturing the hearts and minds of a brand’s most valuable customers.

    Ekta Chopra>

    Ekta Chopra

    VP OF DIGITAL

    E.L.F. COSTMETICS

    Jeff Herrera>

    Jeff Herrera

    CMO

    ANNEX CLOUD

  • 9:30 am
    The State of Clean Beauty

    Clean beauty has become a powerful force in the industry, with brands and retailers dedicated to it. Annie Jackson, Co-Founder + COO of Credo, will give a state of the clean beauty industry report, focusing on how to define what clean beauty is and is not, how Credo crafted its restricted-ingredients list and what consumers are expecting in clean beauty today. Jackson will also address how Credo is scaling in-store education for its retail employees, overcoming challenges and how it works with brands directly on its Credo Clean Standard.

    Annie Jackson>

    Annie Jackson

    CO-FOUNDER

    CREDO BEAUTY

  • 9:50 am
    Staying Relevant in Today’s Fast, Social Media World

    Lime Crime was one of the original DTC brands that took Instagram by storm. To grow and stay ahead of buzz, the beauty brand has leaned on an omnichannel strategy to be everywhere its Gen Z customer is. Listen to Bianca Bolouri, Lime Crime vp of global marketing and digital, on how partnerships with Ulta as well as a mix of influencers and technology are leading the brand in its next growth phase.

    Bianca Bolouri>

    Bianca Bolouri

    VP, GLOBAL MARKETING AND DIGITAL

    LIME CRIME

  • 10:10 am
    Working Group Recap

  • 10:25 am
    5 Things We Learned

    Emma Sandler>

    Emma Sandler

    BEAUTY REPORTER

    GLOSSY

Quote
This is absolutely one of the best industry conferences I have ever been to. The networking opportunities coupled with the knowledge sharing was invaluable.
Sr. Manager, Influencer Marketing , COTY
Quote
I highly recommend this event to anyone working in the beauty industry.
VP of Digital & Growth Marketing , HUM Nutrition
Quote
This event provided a huge learning opportunity to take back valuable information and insights on how other brands navigate current industry challenges.
Manager, Divisional Operations, L'Oreal

Location

Ritz-Carlton Rancho Mirage
68900 Frank Sinatra Dr.
Rancho Mirage, CA 92270

Our room block at the Ritz Carlton Rancho Mirage is now sold out.

Recommended accommodations nearby:

Hilton Garden Inn Palm Springs/ Rancho Mirage – 6-minute drive

Holiday Inn Express Cathedral Suites – 6-minute drive

Omni Rancho Las Palmas – 9-minute drive


Contact

Are you a brand or retail executive interested in speaking? Reach out to Hope Reichard.


For sponsorship opportunities, fill out this form.


Are you a brand or retail executive working in beauty or wellness?
If so, you could be eligible for a complimentary VIP pass. Apply here to see if you qualify.