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What’s next: Gen Z

Today’s youngest consumer generation — Gen Z — are at the forefront of challenging the beauty industry to be transparent in communications, radical in beliefs, and diverse in product and corporate workforce. This level of customer expectations is unprecedented in the modern beauty industry and rising to the challenge is no easy feat.

At Glossy’s Beauty Summit LIVE event, founders, CEOs and marketers from beauty and wellness brands will discuss how they’re responding to the need for more transparency, how they’re reaching and talking to Gen Z shoppers and what this requires internally and externally.

The Glossy Beauty Summit LIVE is DICE certified and recommended for our commitment to diversity and inclusion in events.

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Speakers

  • Tom Allison
    CO-FOUNDER & GLOBAL VP, PROFESSIONAL MARKETING
    CERAVE
  • Musab Balbale
    VP & GM, BEAUTY
    WALMART U.S.
  • Gayitri Budhraja
    VICE PRESIDENT OF BRAND
    E.L.F BEAUTY
  • Brooke Burdge
    SVP, MARKETING
    ATTENTIVE
  • Sharon Chuter
    FOUNDER, CEO & CREATIVE DIRECTOR
    UOMA BEAUTY
  • Alex Dastmalchi
    CEO
    VANITY PLANET
  • Chelsey Debalsi
    MARKETING MANAGER, NORTH AMERICA
    NOSTO
  • Lizzy Eisenberg
    DIRECTOR OF MARKET DEVELOPMENT
    AFTERPAY
  • Haley Fraser
    SENIOR CONTENT MARKETING MANAGER
    PIXLEE
  • Bunny Ghatrora
    CO-FOUNDER
    BLUME
  • Taran Ghatrora
    CO-FOUNDER & CEO
    BLUME
  • Hannah Graham
    SR. CORPORATE STRATEGY MANAGER
    DASH HUDSON
  • Jenna Habayeb
    CHIEF BRAND OFFICER
    IPSY
  • Erika Kussmann
    CMO
    PAULA'S CHOICE
  • Andra Mielnicki
    VP, GLOBAL INFLUENCER MARKETING, LUXURY
    COTY
  • Christin Powell
    CO-FOUNDER & CEO
    KINSHIP
  • Ashley Prange
    CEO
    AU NATURALE COSMETICS
  • Cara Sabin
    CEO
    SUNDIAL BRANDS
  • Katie Welch
    CMO
    RARE BEAUTY
  • Savanah White
    HEAD OF PARTNER SUCCESS
    SHOPPINGGIVES
  • Jordan Yeats
    VP OF SALES
    LINC
  • Gabrielle Zigi
    VP, DIGITAL MARKETING
    STACKEDSKINCARE

Agenda

November 9, 2020 (Times are local: America/New York)

  • 12:00 pm
    State of the Industry

    Join us as we open the summit with top trends from the industry as it pertains to Gen Z and their shopping habits.

    Priya Rao>

    Priya Rao

    EXECUTIVE EDITOR

    GLOSSY

  • 12:10 pm
    Carving a New Path for Inclusion

    The arc of the history of the world bends toward justice, but it is up to everyone to act as a custodian to ensure that trajectory. As one of the largest consumer-facing industries, and one that directly speaks to people on the topics of beauty, self-esteem, and wellness, the beauty industry must play a stronger role in promoting diversity and inclusion. Sharon Chuter, UOMA Beauty founder and the voice behind Pull Up For Change, will talk about what consumers expect today and how companies must step up.

    Sharon Chuter>

    Sharon Chuter

    FOUNDER, CEO & CREATIVE DIRECTOR

    UOMA BEAUTY

    Moderator
    Priya Rao
  • 12:40 pm
    How Gen Z is Soul Searching: Fireside chat with Keys Soulcare and Afterpay

    e.l.f. Beauty partnered with Alicia Keys to build an authentic, efficacious, and accessible beauty and wellness brand. Guided by industry experience and Gen-Z expertise, Keys Soulcare is not your typical celebrity beauty brand. Learn how Keys Soulcare is transcending traditional beauty norms and is building community, connection, and wellness from the inside out.

    Lizzy Eisenberg>

    Lizzy Eisenberg

    DIRECTOR OF MARKET DEVELOPMENT

    AFTERPAY

    Gayitri Budhraja>

    Gayitri Budhraja

    VICE PRESIDENT OF BRAND

    E.L.F BEAUTY

  • 12:55 pm
    How Vanity Planet Drives 42x ROI By Reaching Mobile-First Shoppers With SMS

    Nearly 80% of consumers report that they’re shopping more on mobile since COVID-19 hit. And brands with a mobile-first communications strategy are poised to maximize consumer engagement while scaling online revenue growth. Learn how Vanity Planet uses personalized text messaging to connect with consumers and drive 42x+ ROI by sending updates including flash sales, product launches, and more.

    Brooke Burdge>

    Brooke Burdge

    SVP, MARKETING

    ATTENTIVE

    Alex Dastmalchi>

    Alex Dastmalchi

    CEO

    VANITY PLANET

  • 1:10 pm
    Leading WIth Truth

    25-year-old skin-care brand Paula's Choice has emerged as a new go-to for Gen Z shoppers. Long before clean beauty or DTC connections were the standard, Paula's Choice lead with transparency and information, which has been a draw for the TikTok generation. Hear from Erika Kussmann, Paula's Choice chief marketing officer, on how the brand is staying true to its roots while engaging with a new audience.

    Erika Kussmann>

    Erika Kussmann

    CMO

    PAULA'S CHOICE

    Moderator
    Priya Rao
  • 1:40 pm
    Shoppable Storytelling and the Beauty Consumer

    So much of the current customer journey is digital, and the lines between social networking and shopping have blurred immensely. Channels and features that were once a novelty, have now become essential items for business. Shoppers are adapting quickly to these shifts, but are beauty brands meeting them where they are? Join Hannah Graham, Sr. Corporate Strategy Manager at Dash Hudson, for an exploration of why a social-first mindset could be the key to breaking through to the 2021 beauty consumer.

    Hannah Graham>

    Hannah Graham

    SR. CORPORATE STRATEGY MANAGER

    DASH HUDSON

November 10, 2020 (Times are local: America/New York)

  • 11:00 am
    Town Hall

    Having some challenges? Bring yours to the conversation as we dive into best practices to continue to move forward.

    Priya Rao>

    Priya Rao

    EXECUTIVE EDITOR

    GLOSSY

  • 12:00 pm
    Welcome Back

    Priya Rao>

    Priya Rao

    EXECUTIVE EDITOR

    GLOSSY

  • 12:05 pm
    Why Omnichannel is the Key to Reaching Gen Z Customers

    Because of Covid-19, many beauty companies shifted their focus rapidly to digital this year, but Walmart has prioritized both stores and online throughout the pandemic. As it looks to reach Gen Z beauty customers in stores, the retailer has expanded its beauty assortment with indie brands and is elevating displays and positioning of these brands. It has also ramped up content online for beauty shopping that inspires customers and makes it easy for them to shop however and whenever they want. Hear from Musab Balbale, Merchandising Vice President for Walmart U.S. Beauty, on how the biggest retailer in the U.S. is reimagining the store and online experience for beauty.

    Musab Balbale>

    Musab Balbale

    VP & GM, BEAUTY

    WALMART U.S.

    Moderator
    Priya Rao
  • 12:25 pm
    Gen Z and Beauty: Using Creators to Build Loyal Customers

    Connecting with Gen Z is one of the biggest challenges for beauty brands in 2020. But with the help of the creator economy, influencer marketing, and community content, leading beauty brands are successfully attracting and retaining younger consumers. Learn how brands can tap into the creator economy to scale authenticity and build lasting connections with Gen Z.

    Haley Fraser>

    Haley Fraser

    SENIOR CONTENT MARKETING MANAGER

    PIXLEE

  • 12:40 pm
    Reimagining Gen Z Brands and Engagement

    Surveys and studies have indicated that the youngest generation is also the most anxious and likely to face mental health issues such as depression. As an industry that is intensely consumer-facing, beauty can play a positive role in how people feel about themselves, express themselves and celebrate what makes each person unique. Hear from Katie Welch, Rare Beauty CMO on how the brand talks to its Gen Z audience, how it has reformatted what CSR looks like through the Rare Beauty Fund and ultimately how the beauty industry can make long-lasting positive transformations.

    Katie Welch>

    Katie Welch

    CMO

    RARE BEAUTY

    Moderator
    Emma Sandler
  • 1:00 pm
    Do Good, While Doing Well: How to Leverage Cause Marketing to Grow Your Business

    While historically cause marketing has been inauthentic, costly, and difficult to measure, ShoppingGives has created a native and seamless way to give back, enabling more authentic customer relationships, higher-converting customer experiences, and more loyal customers. Join Savanah White of ShoppingGives and their partner Ashley Prange of Au Naturale Cosmetics for a conversation about the importance of social impact in today’s retail space.

    Ashley Prange>

    Ashley Prange

    CEO

    AU NATURALE COSMETICS

    Savanah White>

    Savanah White

    HEAD OF PARTNER SUCCESS

    SHOPPINGGIVES

  • 1:15 pm
    Introducing Yourself to Gen Z Customers

    Personal and menstrual care brands are often a young person’s first entree into the world of beauty, meaning that those brands play a valuable role in how a person’s experiences and relates to the industry. Hear from Taran and Bunny Ghatrora, Blume co-founders, on how they speak to this demographic -- and their parents -- how they’re trying to approach this time of life in an innovative way and how Gen Zers differ from everyone else.

    Taran Ghatrora>

    Taran Ghatrora

    CO-FOUNDER & CEO

    BLUME

    Bunny Ghatrora>

    Bunny Ghatrora

    CO-FOUNDER

    BLUME

    Moderator
    Emma Sandler
  • 1:35 pm
    How Covid-19 is Changing the World of Beauty & Skincare

    Based on findings from a recent survey of more than 2,000 consumers, Nosto will present and discuss the changing preferences of consumers shopping for beauty and skincare products in the midst of a pandemic, validated via a live interview with Gabrielle Zigi, VP of Digital Marketing at Stacked Skincare.

    Chelsey Debalsi>

    Chelsey Debalsi

    MARKETING MANAGER, NORTH AMERICA

    NOSTO

    Gabrielle Zigi>

    Gabrielle Zigi

    VP, DIGITAL MARKETING

    STACKEDSKINCARE

  • 1:50 pm
    Why TikTok is the Platform of the Moment

    Social media is dramatically shifting, with platforms like TikTok creating overnight sensations for brands and individuals alike. Hear from IPSY on how it is navigating TikTok, IGTV and more; how “authenticity” intersects with branded marketing; and, what Gen Zers are looking for from brands in the space.

    Jenna Habayeb>

    Jenna Habayeb

    CHIEF BRAND OFFICER

    IPSY

    Moderator
    Emma Sandler

November 11, 2020 (Times are local: America/New York)

  • 12:00 pm
    Welcome Back

    Priya Rao>

    Priya Rao

    EXECUTIVE EDITOR

    GLOSSY

  • 12:05 pm
    Creating a Safe Community for Gen Z Women of Color

    Hair care brand Emerge was created in 2020 to give a platform to the next generation of young Black creatives. But its promise goes beyond beauty. Emerge knows that young women of color don’t often see themselves represented in non-traditional, creative roles, so they made it their mission to provide opportunities for young women of color to be their authentic selves. Hear from Cara Sabin, CEO Sundial Brands, who will talk about the brand's commitment to reaching 100,000 young women nationwide by 2025.

    Cara Sabin>

    Cara Sabin

    CEO

    SUNDIAL BRANDS

    Moderator
    Priya Rao
  • 12:30 pm
    CX Automation: Emerge to Win

    You are asked daily to deliver more, scale faster, find more customers, serve more customers, leverage new digital channels, and “fix the website”. All of these competing priorities can cause your customer experience to take a bit of a back seat. However, leading retailers and brands understand the customer experience is a key to unlocking the journey to happy customers, greater revenue, and higher brand satisfaction. Learn the secret of leveraging the new generation of automation for the digital customer experience and the impact on your customers & company.

    Jordan Yeats>

    Jordan Yeats

    VP OF SALES

    LINC

  • 12:45 pm
    CeraVe's Playbook for Becoming a Gen Z Cult Favorite

    Fifteen-year-old dermatologist-founded CeraVe has emerged as a go-to brand for Gen Z shoppers, and is listed by Piper Sandler as the No. 1 skin-care brand for teens. Hear from Tom Allison, CeraVe co-founder and global vp of professional marketing, on how the brand has leveraged organic buzz on TikTok and updated its strategies for a new audience through skinfluencers like Skincare by Hyram

    Tom Allison>

    Tom Allison

    CO-FOUNDER & GLOBAL VP, PROFESSIONAL MARKETING

    CERAVE

    Moderator
    Liz Flora
  • 1:15 pm
    Acne Care for the Conscious Shopper

    An easy-to-follow acne-care routine for beginners has been a tried-and-true skin-care model for marketing to teens across generations. This session with Kinship co-founder and CEO Christine Powell will cover how the Gen Z-focused skin-care startup has updated that model for today’s teens with a focus on clean beauty, colorful branding and sustainable ethos.

    Christin Powell>

    Christin Powell

    CO-FOUNDER & CEO

    KINSHIP

    Moderator
    Liz Flora
  • 1:40 pm
    How Fragrance Brands Can Resonate with Gen Z

    From TikTok influencers to inclusive messaging, Marc Jacobs Fragrance is changing the marketing playbook for a new generation. In this session, Andra Mielnicki, the vice president of global influencer marketing for Luxury at Coty, will discuss how the brand is innovating in areas including social platforms, diversity and interactive virtual events to reach the younger fragrance consumer.

    Andra Mielnicki>

    Andra Mielnicki

    VP, GLOBAL INFLUENCER MARKETING, LUXURY

    COTY

    Moderator
    Liz Flora
  • 2:05 pm
    Key Takeaways

    Join us as we go through the key learnings from the summit.

    Liz Flora>

    Liz Flora

    REPORTER

    GLOSSY

Quote
The Glossy Summit provided a huge learning opportunity to take back valuable information and insights from other brands as well as partners.
Manager, Divisional Operations, L'Oreal
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The Glossy Forum provided key insights from industry leaders identifying key pillars for emerging brands to succeed. Highly beneficial and inspirational.
Brand Manager, Perrigo
Quote
This was well planned and curated and the Glossy team demonstrated a strong grasp of what is relevant and informative.
Founder & CEO, Adoratherapy

Contact

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