What’s next: Gen Z
Today’s youngest consumer generation — Gen Z — are at the forefront of challenging the beauty industry to be transparent in communications, radical in beliefs, and diverse in product and corporate workforce. This level of customer expectations is unprecedented in the modern beauty industry and rising to the challenge is no easy feat.
At Glossy’s Beauty Summit LIVE event, founders, CEOs and marketers from beauty and wellness brands will discuss how they’re responding to the need for more transparency, how they’re reaching and talking to Gen Z shoppers and what this requires internally and externally.
The Glossy Beauty Summit LIVE is DICE certified and recommended for our commitment to diversity and inclusion in events.
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Join us as we open the summit with top trends from the industry as it pertains to Gen Z and their shopping habits.
The arc of the history of the world bends toward justice, but it is up to everyone to act as a custodian to ensure that trajectory. As one of the largest consumer-facing industries, and one that directly speaks to people on the topics of beauty, self-esteem, and wellness, the beauty industry must play a stronger role in promoting diversity and inclusion. Sharon Chuter, UOMA Beauty founder and the voice behind Pull Up For Change, will talk about what consumers expect today and how companies must step up.
FOUNDER, CEO & CREATIVE DIRECTOR
e.l.f. Beauty partnered with Alicia Keys to build an authentic, efficacious, and accessible beauty and wellness brand. Guided by industry experience and Gen-Z expertise, Keys Soulcare is not your typical celebrity beauty brand. Learn how Keys Soulcare is transcending traditional beauty norms and is building community, connection, and wellness from the inside out.
DIRECTOR OF MARKET DEVELOPMENT
VICE PRESIDENT OF BRAND
Nearly 80% of consumers report that they’re shopping more on mobile since COVID-19 hit. And brands with a mobile-first communications strategy are poised to maximize consumer engagement while scaling online revenue growth. Learn how Vanity Planet uses personalized text messaging to connect with consumers and drive 42x+ ROI by sending updates including flash sales, product launches, and more.
25-year-old skin-care brand Paula's Choice has emerged as a new go-to for Gen Z shoppers. Long before clean beauty or DTC connections were the standard, Paula's Choice lead with transparency and information, which has been a draw for the TikTok generation. Hear from Erika Kussmann, Paula's Choice chief marketing officer, on how the brand is staying true to its roots while engaging with a new audience.
So much of the current customer journey is digital, and the lines between social networking and shopping have blurred immensely. Channels and features that were once a novelty, have now become essential items for business. Shoppers are adapting quickly to these shifts, but are beauty brands meeting them where they are? Join Hannah Graham, Sr. Corporate Strategy Manager at Dash Hudson, for an exploration of why a social-first mindset could be the key to breaking through to the 2021 beauty consumer.
SR. CORPORATE STRATEGY MANAGER
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Because of Covid-19, many beauty companies shifted their focus rapidly to digital this year, but Walmart has prioritized both stores and online throughout the pandemic. As it looks to reach Gen Z beauty customers in stores, the retailer has expanded its beauty assortment with indie brands and is elevating displays and positioning of these brands. It has also ramped up content online for beauty shopping that inspires customers and makes it easy for them to shop however and whenever they want. Hear from Musab Balbale, Merchandising Vice President for Walmart U.S. Beauty, on how the biggest retailer in the U.S. is reimagining the store and online experience for beauty.
VP & GM, BEAUTY
Connecting with Gen Z is one of the biggest challenges for beauty brands in 2020. But with the help of the creator economy, influencer marketing, and community content, leading beauty brands are successfully attracting and retaining younger consumers. Learn how brands can tap into the creator economy to scale authenticity and build lasting connections with Gen Z.
SENIOR CONTENT MARKETING MANAGER
Surveys and studies have indicated that the youngest generation is also the most anxious and likely to face mental health issues such as depression. As an industry that is intensely consumer-facing, beauty can play a positive role in how people feel about themselves, express themselves and celebrate what makes each person unique. Hear from Katie Welch, Rare Beauty CMO on how the brand talks to its Gen Z audience, how it has reformatted what CSR looks like through the Rare Beauty Fund and ultimately how the beauty industry can make long-lasting positive transformations.
While historically cause marketing has been inauthentic, costly, and difficult to measure, ShoppingGives has created a native and seamless way to give back, enabling more authentic customer relationships, higher-converting customer experiences, and more loyal customers. Join Savanah White of ShoppingGives and their partner Ashley Prange of Au Naturale Cosmetics for a conversation about the importance of social impact in today’s retail space.
AU NATURALE COSMETICS
HEAD OF PARTNER SUCCESS
Personal and menstrual care brands are often a young person’s first entree into the world of beauty, meaning that those brands play a valuable role in how a person’s experiences and relates to the industry. Hear from Taran and Bunny Ghatrora, Blume co-founders, on how they speak to this demographic -- and their parents -- how they’re trying to approach this time of life in an innovative way and how Gen Zers differ from everyone else.
CO-FOUNDER & CEO
Based on findings from a recent survey of more than 2,000 consumers, Nosto will present and discuss the changing preferences of consumers shopping for beauty and skincare products in the midst of a pandemic, validated via a live interview with Gabrielle Zigi, VP of Digital Marketing at Stacked Skincare.
MARKETING MANAGER, NORTH AMERICA
VP, DIGITAL MARKETING
Social media is dramatically shifting, with platforms like TikTok creating overnight sensations for brands and individuals alike. Hear from IPSY on how it is navigating TikTok, IGTV and more; how “authenticity” intersects with branded marketing; and, what Gen Zers are looking for from brands in the space.
CHIEF BRAND OFFICER
Hair care brand Emerge was created in 2020 to give a platform to the next generation of young Black creatives. But its promise goes beyond beauty. Emerge knows that young women of color don’t often see themselves represented in non-traditional, creative roles, so they made it their mission to provide opportunities for young women of color to be their authentic selves. Hear from Cara Sabin, CEO Sundial Brands, who will talk about the brand's commitment to reaching 100,000 young women nationwide by 2025.
You are asked daily to deliver more, scale faster, find more customers, serve more customers, leverage new digital channels, and “fix the website”. All of these competing priorities can cause your customer experience to take a bit of a back seat. However, leading retailers and brands understand the customer experience is a key to unlocking the journey to happy customers, greater revenue, and higher brand satisfaction. Learn the secret of leveraging the new generation of automation for the digital customer experience and the impact on your customers & company.
VP OF SALES
Fifteen-year-old dermatologist-founded CeraVe has emerged as a go-to brand for Gen Z shoppers, and is listed by Piper Sandler as the No. 1 skin-care brand for teens. Hear from Tom Allison, CeraVe co-founder and global vp of professional marketing, on how the brand has leveraged organic buzz on TikTok and updated its strategies for a new audience through skinfluencers like Skincare by Hyram
CO-FOUNDER & GLOBAL VP, PROFESSIONAL MARKETING
An easy-to-follow acne-care routine for beginners has been a tried-and-true skin-care model for marketing to teens across generations. This session with Kinship co-founder and CEO Christine Powell will cover how the Gen Z-focused skin-care startup has updated that model for today’s teens with a focus on clean beauty, colorful branding and sustainable ethos.
CO-FOUNDER & CEO
From TikTok influencers to inclusive messaging, Marc Jacobs Fragrance is changing the marketing playbook for a new generation. In this session, Andra Mielnicki, the vice president of global influencer marketing for Luxury at Coty, will discuss how the brand is innovating in areas including social platforms, diversity and interactive virtual events to reach the younger fragrance consumer.
VP, GLOBAL INFLUENCER MARKETING, LUXURY
Join us as we go through the key learnings from the summit.
Are you a brand executive interested in speaking? Contact Cayley Plotkin for more information.
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