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In beauty, what used to be regarded as trends, are now table-stakes. Threads like clean beauty, inclusive products and digital-first strategies are now the guiding principles behind brands rather than afterthoughts. But determining what comes next will be the make-it or break-it moment for companies that seek to define the new era of the beauty industry. This includes one-on-one communications with customers, the next mega-platforms of discovery, sustainability and customer values.

At the Glossy Beauty Forum LIVE, executives, content creators and founders from the industry’s leading beauty brands will discuss how their companies are seizing this moment to make a statement, push action and adapt to the changing face of the beauty industry.

If you’re a marketing or product executive for a beauty brand, you may be eligible to receive a complimentary pass. Apply here to see if you qualify.

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Speakers

  • Sophie Abrahamsson
    CHIEF COMMERCIAL OFFICER
    BAMBUSER
  • Melissa Ardavany
    DIRECTOR OF AMAZON CLIENT SERVICES
    BLUE WHEEL
  • Melissa Butler
    FOUNDER & CEO
    THE LIP BAR
  • Marcelo Camberos
    CO-FOUNDER & CEO
    BFA (BEAUTY FOR ALL) INDUSTRIES
  • Linette Kim
    VP, CONSUMER ENGAGEMENT
    BLISS
  • Sonika Malhotra
    CO-FOUNDER & GLOBAL BRAND DIRECTOR, LOVE BEAUTY & PLANET
    UNILEVER
  • Jon McGraw
    VP, OWNED & OPERATED
    BLUE WHEEL
  • Addison Rae
    CO-FOUNDER & CHIEF INNOVATION OFFICER
    ITEM BEAUTY
  • Cori Reinartz
    VP/GM, NORTH AMERICA
    DR. JART+
  • Patricia Santos
    CO-FOUNDER & CEO
    VOLITION
  • Natalie Serota
    SVP, BUSINESS DEVELOPMENT & PARTNERSHIPS
    STEELHOUSE
  • Kecia Steelman
    CHIEF STORE OPERATIONS OFFICER, PRESIDENT OF INTERNATIONAL
    ULTA BEAUTY
  • Kyle Wong
    PRESIDENT
    PIXLEE TURNTO

Agenda

Day 1

May 4, 2021 (Times are local: America/New York)

  • 12:00 pm
    Opening Remarks and Key Trends

    Join us as we open the event and go over key trends in the beauty industry.

    Priya Rao>

    Priya Rao

    EXECUTIVE EDITOR

    GLOSSY

  • 12:10 pm
    The New Beauty Founder

    During an unprecedented year impacted by Covid-19, the beauty industry saw a wave of influencers-turned-founders who came to prominence. Though influencers have occupied the beauty space for the better part of the last decade, the quick impact that people like Addison Rae have had on TikTok, beauty and broader culture has been faster than ever. Join Addison and Beauty for All Industries CEO Marcelo Cambreros to discuss why beauty excitement is coming from newer, Gen-Z oriented founders, what this says about the larger beauty landscape, and their upcoming plans for BFA's Item Beauty.

    Marcelo Camberos>

    Marcelo Camberos

    CO-FOUNDER & CEO

    BFA (BEAUTY FOR ALL) INDUSTRIES

    Addison Rae>

    Addison Rae

    CO-FOUNDER & CHIEF INNOVATION OFFICER

    ITEM BEAUTY

    Moderator
    Priya Rao
  • 12:30 pm
    Streaming Beauty: Why TV Has Become a Must-Have for DTC

    The rise of streaming television has made TV advertising more accessible than ever before. In this new era of media consumption, there’s a massive opportunity for DTC and ecommerce beauty brands: combine the storytelling medium of TV with the targeting and attribution of digital advertising. Learn from the leader in Connected TV direct-response software on how to capitalize on this data-driven method of generating direct sales

    Natalie Serota>

    Natalie Serota

    SVP, BUSINESS DEVELOPMENT & PARTNERSHIPS

    STEELHOUSE

  • 12:45 pm
    Leveraging Your Customers for Future Product Development

    In a digitally connected and faster-than-ever beauty world, the process of customer feedback and new product development has to change. Volition has centered its business on crowdsourcing consumers and its proprietary software to identify trends and analyze buying behavior. Learn from Patricia Santos, Volition co-founder, and CEO, about the trajectory of the brand, the impact of co-creating with customers, and how the future is translating itself into products.

    Patricia Santos>

    Patricia Santos

    CO-FOUNDER & CEO

    VOLITION

    Moderator
    Emma Sandler
  • 1:05 pm
    Beauty & the Creator Economy: Scaling Personalization with UGC and Influencers

    With the demand for personalized content at an all-time high, beauty brands have had to find a way to scalably source creative to match their increasingly diverse audiences. Many have turned to their communities – customers and influencers alike – to fill this gap. Learn how Morphe and other market leaders are creating agile, inclusive content pipelines to drive better brand engagement and conversion.

    Kyle Wong>

    Kyle Wong

    PRESIDENT

    PIXLEE TURNTO

  • 1:20 pm
    Self Care in the Pandemic Age

    Wellness and self-care are not new concepts, but their impact on the consumer dramatically shifted with the onset of Covid-19. Love Beauty and Planet’s co-founder and global brand director, Sonika Malhotra will discuss how the personal care brand has navigated what self-care means today, how its Beloved collection of bath products speaks to “bathfluencer” culture and where sustainability intersects with wellness.

    Sonika Malhotra>

    Sonika Malhotra

    CO-FOUNDER & GLOBAL BRAND DIRECTOR, LOVE BEAUTY & PLANET

    UNILEVER

    Moderator
    Emma Sandler
  • 1:45 pm
    Why Amazon is Vital to Your Omni-channel Strategy

    The path to purchase for beauty shoppers is changing, and brands need to adapt their strategic approach to meet customers wherever they are in their journey. Learn why Amazon Advertising is crucial for moving beauty and skincare consumers through the funnel and why it needs to be part of your holistic ecommerce advertising strategy. Plus, hear first-hand from industry leader Bliss on how they are driving overall brand growth with the help of Amazon.

    Melissa Ardavany>

    Melissa Ardavany

    DIRECTOR OF AMAZON CLIENT SERVICES

    BLUE WHEEL

    Jon McGraw>

    Jon McGraw

    VP, OWNED & OPERATED

    BLUE WHEEL

    Linette Kim>

    Linette Kim

    VP, CONSUMER ENGAGEMENT

    BLISS

  • 2:00 pm
    Leaning Into the Skin Care Moment

    One of the pioneers bringing K-beauty to the U.S., Dr.Jart+ was acquired by The Estée Lauder Companies in December 2019 in a move that cemented its global reach. As skin care has been at the forefront of beauty growth over the last several years, the influence of Dr.Jart+ on the U.S. market can be seen in everything from sheet masks to skin care hybrids. Hear from Dr.Jart+ VP / GM for North America, Cori Reinartz on how the brand maximized TikTok virality and influencer content, and how the brand is leaning into their exciting momentum for continued growth.

    Cori Reinartz>

    Cori Reinartz

    VP/GM, NORTH AMERICA

    DR. JART+

    Moderator
    Priya Rao
  • 2:20 pm
    A Winning Formula for Beauty: Live Video Shopping

    Driving nearly three times the average session time, engagement rates that outperform social media and add-to-cart click rates nearing 30 percent, livestream shopping is a game-changer in the beauty category. In this session, Sophie Abrahamsson of Live Video Shopping pioneer Bambuser will share insights and examples from the beauty industry, demonstrating how brands can seize the interactive e-commerce opportunity to engage customers and boost sales.

    Sophie Abrahamsson>

    Sophie Abrahamsson

    CHIEF COMMERCIAL OFFICER

    BAMBUSER

  • 2:35 pm
    The Startup Path to National Retail Expansion

    After founding The Lip Bar from her Brooklyn apartment in 2012, CEO Melissa Butler has scaled the inclusive color cosmetics label to be stocked at the largest retailers in the country. With $2 million in funding and endorsements from Michelle Obama and Jill Biden, the brand expanded its store footprint to Walmart in February this year, following its launch in Target. In this session, Butler will discuss the brand’s distribution strategy and growth trajectory as well as the push for inclusivity among major retailers.

    Melissa Butler>

    Melissa Butler

    FOUNDER & CEO

    THE LIP BAR

    Moderator
    Liz Flora
  • 2:55 pm
    The New Store Experience

    The coronavirus pandemic fundamentally changed consumer shopping behaviors. Still, Ulta Beauty managed to make its stores an essential destination for beauty enthusiasts with engaging digital solutions, convenient shopping options and safety at the center of everything. Hear Kecia Steelman, Ulta Beauty Chief Store Operations Officer, discuss the new retail normal and how emotional beauty connections drive physical store experiences.

    Kecia Steelman>

    Kecia Steelman

    CHIEF STORE OPERATIONS OFFICER, PRESIDENT OF INTERNATIONAL

    ULTA BEAUTY

    Moderator
    Priya Rao
  • 2:55 pm
    Closing Remarks

    Priya Rao>

    Priya Rao

    EXECUTIVE EDITOR

    GLOSSY

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This is an invaluable source of industry insights and a space to connect with peers on a more intimate level.
Head of Product Management, Peach
Quote
It was great to hear from a variety of people on a variety of subjects.
Content Marketing Specialist, bioClarity
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This was well planned and curated and the Glossy team demonstrated a strong grasp of what is relevant and informative.
Founder & CEO, Adoratherapy

Contact

Are you a fashion or beauty executive interested in speaking? Contact Cayley Plotkin for more information.


For sponsorship opportunities, fill out this form.


Are you a fashion or beauty executive? You could be eligible for a complimentary brand pass. See if you qualify here.