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In beauty, what used to be regarded as trends, are now table-stakes. Threads like clean beauty, inclusive products and digital-first strategies are now the guiding principles behind brands rather than afterthoughts. But determining what comes next will be the make-it or break-it moment for companies that seek to define the new era of the beauty industry. This includes one-on-one communications with customers, the next mega-platforms of discovery, sustainability and customer values.

At the Glossy Beauty Forum LIVE, executives, content creators and founders from the industry’s leading beauty brands will discuss how their companies are seizing this moment to make a statement, push action and adapt to the changing face of the beauty industry.

If you’re a marketing or product executive for a beauty brand, you may be eligible to receive a complimentary pass. Apply here to see if you qualify.

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Speakers

  • Melissa Butler
    FOUNDER & CEO
    THE LIP BAR
  • Marcelo Cambreros
    CO-FOUNDER & CEO
    BFA (BEAUTY FOR ALL) INDUSTRIES
  • Sonika Malhotra
    CO-FOUNDER & GLOBAL BRAND DIRECTOR, LOVE BEAUTY & PLANET
    UNILEVER
  • Addison Rae
    CO-FOUNDER & CHIEF INNOVATION OFFICER
    ITEM BEAUTY
  • Cori Reinartz
    VP/GM, NORTH AMERICA
    DR. JART+
  • Patricia Santos
    CO-FOUNDER & CEO
    VOLITION

Agenda

Day 1

May 4, 2021 (Times are local: America/New York)

  • 12:00 pm
    Opening Remarks and Key Trends

    Join us as we open the event and go over key trends in the beauty industry.

    Priya Rao>

    Priya Rao

    EXECUTIVE EDITOR

    GLOSSY

  • 12:10 pm
    Carving a New Path for Inclusion

    The arc of the history of the world bends toward justice, but it is up to everyone to act as a custodian to ensure that trajectory. As one of the largest consumer-facing industries, and one that directly speaks to people on the topics of beauty, self-esteem, and wellness, the beauty industry must play a stronger role in promoting diversity and inclusion. One beauty executive will talk about what consumers expect today and how companies must step up.

  • 12:30 pm
    Session with SteelHouse

  • 12:45 pm
    Creating an Omnichannel Experience

    As direct-to-consumer brands look to stores to grow and heritage players try to improve their e-commerce sites, the right mix of offline and online experiences is the only way to understand how a customer shops. Learn from one beauty executive about how they learned to be where their customer wants them to be at all times.

  • 1:05 pm
    Session with Pixlee

  • 1:20 pm
    The Art of Storytelling

    As more beauty brands want to own the conversation with customers, in-house teams are forced to re-think traditional marketing with a storytelling bent. Hear from one beauty brand about how an editorial-minded content approach created trust with customers and upped conversion.

  • 1:45 pm
    Session with Blue Wheel Media

  • 2:00 pm
    Revitalizing a Heritage Brand

    As newer indie upstarts have captured the attention of today’s consumer, heritage brands are seeing the necessity to evolve their brands in order to speak to modern values. Hear from a brand on how it has updated its business, internally and externally, to compete for the modern customer.

  • 2:20 pm
    Sponsor Session

  • 2:35 pm
    The Startup Path to National Retail Expansion

    After founding The Lip Bar from her Brooklyn apartment in 2012, CEO Melissa Butler has scaled the inclusive color cosmetics label to be stocked at the largest retailers in the country. With $2 million in funding and endorsements from Michelle Obama and Jill Biden, the brand expanded its store footprint to Walmart in February this year, following its launch in Target. In this session, Butler will discuss the brand’s distribution strategy and growth trajectory as well as the push for inclusivity among major retailers.

    Melissa Butler>

    Melissa Butler

    FOUNDER & CEO

    THE LIP BAR

    Moderator
    Liz Flora
  • 2:55 pm
    Key Takeaways

    Hear a summary of the key takeaways from all of our speakers.

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This is an invaluable source of industry insights and a space to connect with peers on a more intimate level.
Head of Product Management, Peach
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It was great to hear from a variety of people on a variety of subjects.
Content Marketing Specialist, bioClarity
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This was well planned and curated and the Glossy team demonstrated a strong grasp of what is relevant and informative.
Founder & CEO, Adoratherapy

Contact

Are you a fashion or beauty executive interested in speaking? Contact Cayley Plotkin for more information.


For sponsorship opportunities, fill out this form.


Are you a fashion or beauty executive? You could be eligible for a complimentary brand pass. See if you qualify here.