In beauty, what used to be regarded as trends, are now table-stakes. Threads like clean beauty, inclusive products and digital-first strategies are now the guiding principles behind brands rather than afterthoughts. But determining what comes next will be the make-it or break-it moment for companies that seek to define the new era of the beauty industry. This includes one-on-one communications with customers, the next mega-platforms of discovery, sustainability and customer values.
At the Glossy Beauty Forum LIVE, executives, content creators and founders from the industry’s leading beauty brands will discuss how their companies are seizing this moment to make a statement, push action and adapt to the changing face of the beauty industry.
If you’re a marketing or product executive for a beauty brand, you may be eligible to receive a complimentary pass. Apply here to see if you qualify.
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Join us as we open the event and go over key trends in the beauty industry.
During an unprecedented year impacted by Covid-19, the beauty industry saw a wave of influencers-turned-founders who came to prominence. Though influencers have occupied the beauty space for the better part of the last decade, the quick impact that people like Addison Rae have had on TikTok, beauty and broader culture has been faster than ever. Join Addison and Beauty for All Industries CEO Marcelo Cambreros to discuss why beauty excitement is coming from newer, Gen-Z oriented founders, what this says about the larger beauty landscape, and their upcoming plans for BFA's Item Beauty.
CO-FOUNDER & CEO
BFA (BEAUTY FOR ALL) INDUSTRIES
CO-FOUNDER & CHIEF INNOVATION OFFICER
The rise of streaming television has made TV advertising more accessible than ever before. In this new era of media consumption, there’s a massive opportunity for DTC and ecommerce beauty brands: combine the storytelling medium of TV with the targeting and attribution of digital advertising. Learn from the leader in Connected TV direct-response software on how to capitalize on this data-driven method of generating direct sales
SVP, BUSINESS DEVELOPMENT & PARTNERSHIPS
In a digitally connected and faster-than-ever beauty world, the process of customer feedback and new product development has to change. Volition has centered its business on crowdsourcing consumers and its proprietary software to identify trends and analyze buying behavior. Learn from Patricia Santos, Volition co-founder, and CEO, about the trajectory of the brand, the impact of co-creating with customers, and how the future is translating itself into products.
CO-FOUNDER & CEO
With the demand for personalized content at an all-time high, beauty brands have had to find a way to scalably source creative to match their increasingly diverse audiences. Many have turned to their communities – customers and influencers alike – to fill this gap. Learn how Morphe and other market leaders are creating agile, inclusive content pipelines to drive better brand engagement and conversion.
Wellness and self-care are not new concepts, but their impact on the consumer dramatically shifted with the onset of Covid-19. Love Beauty and Planet’s co-founder and global brand director, Sonika Malhotra will discuss how the personal care brand has navigated what self-care means today, how its Beloved collection of bath products speaks to “bathfluencer” culture and where sustainability intersects with wellness.
CO-FOUNDER & GLOBAL BRAND DIRECTOR, LOVE BEAUTY & PLANET
The path to purchase for beauty shoppers is changing, and brands need to adapt their strategic approach to meet customers wherever they are in their journey. Learn why Amazon Advertising is crucial for moving beauty and skincare consumers through the funnel and why it needs to be part of your holistic ecommerce advertising strategy. Plus, hear first-hand from industry leader Bliss on how they are driving overall brand growth with the help of Amazon.
DIRECTOR OF AMAZON CLIENT SERVICES
VP, OWNED & OPERATED
VP, CONSUMER ENGAGEMENT
One of the pioneers bringing K-beauty to the U.S., Dr.Jart+ was acquired by The Estée Lauder Companies in December 2019 in a move that cemented its global reach. As skin care has been at the forefront of beauty growth over the last several years, the influence of Dr.Jart+ on the U.S. market can be seen in everything from sheet masks to skin care hybrids. Hear from Dr.Jart+ VP / GM for North America, Cori Reinartz on how the brand maximized TikTok virality and influencer content, and how the brand is leaning into their exciting momentum for continued growth.
VP/GM, NORTH AMERICA
Driving nearly three times the average session time, engagement rates that outperform social media and add-to-cart click rates nearing 30 percent, livestream shopping is a game-changer in the beauty category. In this session, Sophie Abrahamsson of Live Video Shopping pioneer Bambuser will share insights and examples from the beauty industry, demonstrating how brands can seize the interactive e-commerce opportunity to engage customers and boost sales.
CHIEF COMMERCIAL OFFICER
After founding The Lip Bar from her Brooklyn apartment in 2012, CEO Melissa Butler has scaled the inclusive color cosmetics label to be stocked at the largest retailers in the country. With $2 million in funding and endorsements from Michelle Obama and Jill Biden, the brand expanded its store footprint to Walmart in February this year, following its launch in Target. In this session, Butler will discuss the brand’s distribution strategy and growth trajectory as well as the push for inclusivity among major retailers.
FOUNDER & CEO
THE LIP BAR
The coronavirus pandemic fundamentally changed consumer shopping behaviors. Still, Ulta Beauty managed to make its stores an essential destination for beauty enthusiasts with engaging digital solutions, convenient shopping options and safety at the center of everything. Hear Kecia Steelman, Ulta Beauty Chief Store Operations Officer, discuss the new retail normal and how emotional beauty connections drive physical store experiences.
CHIEF STORE OPERATIONS OFFICER, PRESIDENT OF INTERNATIONAL
Are you a fashion or beauty executive interested in speaking? Contact Cayley Plotkin for more information.
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Are you a fashion or beauty executive? You could be eligible for a complimentary brand pass. See if you qualify here.