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Brick-and-mortar stores and e-commerce sites are just two pieces of a much larger pie. To clinch sales in today’s competitive retail environment, fashion and beauty brands are strategizing to meet customers wherever they are. That equates to establishing a presence on a wide range of touchpoints, from e-sports games played by Gen Z to emerging social channels in international markets.

At the Glossy Age of E-Commerce Forum LIVE, a virtual event taking place over two days, fashion and beauty executives will discuss effective strategies for driving sales through the new array of channels, including mobile, social, email, live streaming and content. Is a custom approach needed for every platform? What works where? And what manpower and investment are needed to become a strong omnichannel retailer?

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Speakers

  • Jeff Abrams
    FOUNDER & CREATIVE DIRECTOR
    RAILS
  • Michelle Belcic
    VP OF BRAND STRATEGY
    DASH HUDSON
  • Meera Bhatia
    PRESIDENT, EXPERT SERVICES
    TECHSTYLE
  • Brooke Burdge
    SVP, MARKETING
    ATTENTIVE
  • Emily Essner
    CMO
    SAKS FIFTH AVENUE
  • Raissa Gerona
    CHIEF BRAND OFFICER
    REVOLVE
  • Michela Griffin
    COMMERCIAL LEAD, BEAUTY AND ACCESSORIES
    KLARNA
  • Heather Kaminetsky
    CHIEF BRAND OFFICER
    M. GEMI
  • Rob Keve
    CEO AND CO-FOUNDER
    FLOW COMMERCE
  • James Miller
    CEO
    THE COLLECTED GROUP
  • Patrick Robinson
    FOUNDER & CEO
    PASKHO
  • Kyle Wong
    CEO
    PIXLEE
  • Natasha Zuluaga
    MARKETING MANAGER
    FRAGRANCENET.COM

Agenda

October 22, 2020 (Times are local: America/New York)

  • 12:00 pm
    Opening Remarks

    Join us as we walk through how the fashion industry is being impacted by the new normal.

    Jill Manoff>

    Jill Manoff

    EDITOR-IN-CHIEF

    GLOSSY

  • 12:10 pm
    Rethinking Product and Production

    The pandemic changed the way many people across the industry work, even on the manufacturing side. Patrick Robinson of Paskho’s unique manufacturing model helped keep his business running while also letting the company do better by the garment workers who are the lifeblood of the company. In this talk, Robinson will talk about his unique model and how brands can think creatively around manufacturing and managing the workforce.

    Patrick Robinson>

    Patrick Robinson

    FOUNDER & CEO

    PASKHO

    Moderator
    Danny Parisi
  • 12:30 pm
    FragranceNet: Adding Notes of Personalized Text Messages to Your Marketing Strategy

    By the end of this year, e-commerce sales—largely fueled by mobile—are expected to reach $709.78 billion, an 18% increase YoY. This is why personalized text messaging has quickly become a top three revenue channel for many brands—from sending sales alerts and product launches to browse and cart abandonment reminders. Learn how online perfume retailer FragranceNet drives brand engagement and incremental revenue by sending in-the-moment text messages to its subscribers when it matters most. Plus, learn how to launch and scale your own SMS channel in time for the upcoming holiday season.

    Natasha Zuluaga>

    Natasha Zuluaga

    MARKETING MANAGER

    FRAGRANCENET.COM

    Brooke Burdge>

    Brooke Burdge

    SVP, MARKETING

    ATTENTIVE

  • 12:45 pm
    The Changing Landscape of E-commerce Marketing

    More people are shopping online than ever before, including people who never would have done so before the pandemic. For brands, this entire new customer segment also comes with channels for marketing -- like linear TV ads making their surprise comeback -- and new strategies to bring those people in. In this talk, Heather Kaminetsky walks us through this change in the e-commerce marketing landscape.

    Heather Kaminetsky>

    Heather Kaminetsky

    CHIEF BRAND OFFICER

    M. GEMI

    Moderator
    Danny Parisi
  • 1:05 pm
    Driving Sales Through Experiences

    Klarna shares consumer insights, and how creating unique and experiential shopping experiences can help retailers drive sales and build a deeper relationship with their customers.

    Michela Griffin>

    Michela Griffin

    COMMERCIAL LEAD, BEAUTY AND ACCESSORIES

    KLARNA

  • 1:20 pm
    From Marketing to Distribution: Fine-tuning Digital Strategies for 2020 and Beyond

    Fashion brands have had no choice but to hit reset in 2020, and many have taken a proactive approach to ensure their business fares better in future years. In this session, James Miller, CEO and creative director of The Collected Group, which owns Joie, Equipment and Current Elliott, will share how the company is taking control of its direction by growing its DTC sales, steering wholesale buys, updating its KPIs and making better use of data. He’ll also discuss how the company is resetting its marketing and sales channels, including embracing online marketplaces.

    James Miller>

    James Miller

    CEO

    THE COLLECTED GROUP

    Moderator
    Jill Manoff
  • 1:40 pm
    Let It Flow: How Cross-Border Drives E-Commerce Business Growth

    Most e-commerce businesses struggle with the complexities of selling their products internationally. The problem is they don’t have the tools nor the flexibility they need to sell cross border, and existing solutions are missing the mark. At Flow, we believe cross-border e-commerce should simply work. Our solution empowers online merchants to market, sell and ship products to customers everywhere, enabling those consumers to have simple and easy local shopping experiences.

    Rob Keve>

    Rob Keve

    CEO AND CO-FOUNDER

    FLOW COMMERCE

  • 1:55 pm
    Town Hall with Klarna

    Let's talk challenges. Bring the biggest difficulties you are facing and we'll talk about the best ways to move forward.

    Jill Manoff>

    Jill Manoff

    EDITOR-IN-CHIEF

    GLOSSY

October 23, 2020 (Times are local: America/New York)

  • 12:00 pm
    Welcome Back

    Jill Manoff>

    Jill Manoff

    EDITOR-IN-CHIEF

    GLOSSY

  • 12:05 pm
    The New Luxury: Fostering Deeper Customer Connections Online

    Emily Essner will provide an overview of Saks' digital initiatives and how the brand brings together the in-store and online shopping experience, ultimately enabling deeper relationships with its customers. She will also share highlights surrounding the new Saks.com, which focuses on fashion, personalization and ease.

    Emily Essner>

    Emily Essner

    CMO

    SAKS FIFTH AVENUE

    Moderator
    Jill Manoff
  • 12:25 pm
    The Critical Role of Content in Ecommerce

    When consumers are shopping almost exclusively on digital shelves, which factors lead to purchase? How can brands leverage rich content and insights to contextualize and cut through the noise? In this session, Join Michelle Belcic, Vice President of Brand Strategy at Dash Hudson, for an exploration of the critical role of content in a successful ecommerce strategy.

    Michelle Belcic>

    Michelle Belcic

    VP OF BRAND STRATEGY

    DASH HUDSON

  • 12:40 pm
    Shipping and Logistics in Pandemic Conditions

    TechStyle’s Meera Bhatia is an expert on all things logistics. She estimates that this holiday season, with e-commerce sales at an all-time high, the logistical load on the part of both brands and the very infrastructure of the U.S. will be incredibly heavy. In this talk, Bhatia will discuss TechStyle’s approach to logistics and how they’re preparing for an intense holiday season.

    Meera Bhatia>

    Meera Bhatia

    PRESIDENT, EXPERT SERVICES

    TECHSTYLE

    Moderator
    Danny Parisi
  • 1:00 pm
    Creators & Ecommerce: How to Drive the Biggest Impact on ROI with the Creator Economy

    Creators and influencers can transform a brand's reach, but how do you drive deeper ROI out of those campaigns? With the right tools and metrics, juicing your influencer and creator campaigns is easier than ever before. Join Pixlee's discussion to learn how top brands are going omnichannel with creator content to drive the most ROI.

    Kyle Wong>

    Kyle Wong

    CEO

    PIXLEE

  • 1:15 pm
    A 360-Degree Approach: Leveraging Sales Channels to Build a Strong Global Brand

    When designed accordingly, e-commerce can drive sales to owned stores and third-party channels, and vice versa -- even internationally. In this session, Jeff Abrams, founder and CEO of contemporary lifestyle brand Rails, will break down how the company has grown DTC sales by 200% this year, why it’s rolling out more stores in the near future and why it still believes in wholesale partners. He’ll also discuss how starting with a focus on international markets set the brand up for success and how it’s continued to be smart while setting up distribution channels, while casting a wide net.

    Jeff Abrams>

    Jeff Abrams

    FOUNDER & CREATIVE DIRECTOR

    RAILS

    Moderator
    Jill Manoff
  • 1:35 pm
    Using Influencer Marketing to Drive E-commerce Sales

    The influencer bubble has yet to burst. In fact, fashion companies are still seeing great success by putting influencers at the center of their marketing strategies. In this session, Raissa Gerona, chief brand officer of online retailer Revolve, will discuss how the company has continued to leverage influencer partnerships to build awareness, drive site traffic and clinch sales. She’ll also discuss the evolution of influencer marketing, including what untapped potential Revolve plans to tap in the year ahead.

    Raissa Gerona>

    Raissa Gerona

    CHIEF BRAND OFFICER

    REVOLVE

    Moderator
    Jill Manoff
  • 1:55 pm
    Key Takeaways

    Join us as we go through the key takeaways from throughout the forum.

    Danny Parisi>

    Danny Parisi

    FASHION REPORTER

    GLOSSY

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This is an invaluable source of industry insights and a space to connect with peers on a more intimate level.
Head of Product Management, Peach
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I was delighted to attend the Glossy 2 day event and walked away with several key takeaways I can immediately use in my business.
CEO & Founder, Adoratherapy
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Went very smoothly, and I really enjoyed the pace! It was great to hear from a variety of people on a variety of subjects.
Content Marketing Specialist, bioClarity

Contact

Marketing and product executives: You may be eligible for a complimentary pass through our VIP program. Apply here to find out.


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Are you a brand executive interested in speaking? Contact Cayley Plotkin for more information.