Brick-and-mortar stores and e-commerce sites are just two pieces of a much larger pie. To clinch sales in today’s competitive retail environment, fashion and beauty brands are strategizing to meet customers wherever they are. That equates to establishing a presence on a wide range of touchpoints, from e-sports games played by Gen Z to emerging social channels in international markets.
At the Glossy Age of E-Commerce Forum LIVE, a virtual event taking place over two days, fashion and beauty executives will discuss effective strategies for driving sales through the new array of channels, including mobile, social, email, live streaming and content. Is a custom approach needed for every platform? What works where? And what manpower and investment are needed to become a strong omnichannel retailer?
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Join us as we walk through how the fashion industry is being impacted by the new normal.
The pandemic changed the way many people across the industry work, even on the manufacturing side. Patrick Robinson of Paskho’s unique manufacturing model helped keep his business running while also letting the company do better by the garment workers who are the lifeblood of the company. In this talk, Robinson will talk about his unique model and how brands can think creatively around manufacturing and managing the workforce.
FOUNDER & CEO
By the end of this year, e-commerce sales—largely fueled by mobile—are expected to reach $709.78 billion, an 18% increase YoY. This is why personalized text messaging has quickly become a top three revenue channel for many brands—from sending sales alerts and product launches to browse and cart abandonment reminders. Learn how online perfume retailer FragranceNet drives brand engagement and incremental revenue by sending in-the-moment text messages to its subscribers when it matters most. Plus, learn how to launch and scale your own SMS channel in time for the upcoming holiday season.
More people are shopping online than ever before, including people who never would have done so before the pandemic. For brands, this entire new customer segment also comes with channels for marketing -- like linear TV ads making their surprise comeback -- and new strategies to bring those people in. In this talk, Heather Kaminetsky walks us through this change in the e-commerce marketing landscape.
CHIEF BRAND OFFICER
Klarna shares consumer insights, and how creating unique and experiential shopping experiences can help retailers drive sales and build a deeper relationship with their customers.
COMMERCIAL LEAD, BEAUTY AND ACCESSORIES
Fashion brands have had no choice but to hit reset in 2020, and many have taken a proactive approach to ensure their business fares better in future years. In this session, James Miller, CEO and creative director of The Collected Group, which owns Joie, Equipment and Current Elliott, will share how the company is taking control of its direction by growing its DTC sales, steering wholesale buys, updating its KPIs and making better use of data. He’ll also discuss how the company is resetting its marketing and sales channels, including embracing online marketplaces.
THE COLLECTED GROUP
Most e-commerce businesses struggle with the complexities of selling their products internationally. The problem is they don’t have the tools nor the flexibility they need to sell cross border, and existing solutions are missing the mark. At Flow, we believe cross-border e-commerce should simply work. Our solution empowers online merchants to market, sell and ship products to customers everywhere, enabling those consumers to have simple and easy local shopping experiences.
CEO AND CO-FOUNDER
Let's talk challenges. Bring the biggest difficulties you are facing and we'll talk about the best ways to move forward.
Emily Essner will provide an overview of Saks' digital initiatives and how the brand brings together the in-store and online shopping experience, ultimately enabling deeper relationships with its customers. She will also share highlights surrounding the new Saks.com, which focuses on fashion, personalization and ease.
SAKS FIFTH AVENUE
When consumers are shopping almost exclusively on digital shelves, which factors lead to purchase? How can brands leverage rich content and insights to contextualize and cut through the noise? In this session, Join Michelle Belcic, Vice President of Brand Strategy at Dash Hudson, for an exploration of the critical role of content in a successful ecommerce strategy.
VP OF BRAND STRATEGY
TechStyle’s Meera Bhatia is an expert on all things logistics. She estimates that this holiday season, with e-commerce sales at an all-time high, the logistical load on the part of both brands and the very infrastructure of the U.S. will be incredibly heavy. In this talk, Bhatia will discuss TechStyle’s approach to logistics and how they’re preparing for an intense holiday season.
PRESIDENT, EXPERT SERVICES
Creators and influencers can transform a brand's reach, but how do you drive deeper ROI out of those campaigns? With the right tools and metrics, juicing your influencer and creator campaigns is easier than ever before. Join Pixlee's discussion to learn how top brands are going omnichannel with creator content to drive the most ROI.
When designed accordingly, e-commerce can drive sales to owned stores and third-party channels, and vice versa -- even internationally. In this session, Jeff Abrams, founder and CEO of contemporary lifestyle brand Rails, will break down how the company has grown DTC sales by 200% this year, why it’s rolling out more stores in the near future and why it still believes in wholesale partners. He’ll also discuss how starting with a focus on international markets set the brand up for success and how it’s continued to be smart while setting up distribution channels, while casting a wide net.
FOUNDER & CREATIVE DIRECTOR
The influencer bubble has yet to burst. In fact, fashion companies are still seeing great success by putting influencers at the center of their marketing strategies. In this session, Raissa Gerona, chief brand officer of online retailer Revolve, will discuss how the company has continued to leverage influencer partnerships to build awareness, drive site traffic and clinch sales. She’ll also discuss the evolution of influencer marketing, including what untapped potential Revolve plans to tap in the year ahead.
CHIEF BRAND OFFICER
Join us as we go through the key takeaways from throughout the forum.
Marketing and product executives: You may be eligible for a complimentary pass through our VIP program. Apply here to find out.
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Are you a brand executive interested in speaking? Contact Cayley Plotkin for more information.