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Brick-and-mortar stores and e-commerce sites are just two pieces of a much larger pie. To clinch sales in today’s competitive retail environment, fashion and beauty brands are strategizing to meet customers wherever they are. That equates to establishing a presence on a wide range of touchpoints, from e-sports games played by Gen Z to emerging social channels in international markets.

At the Glossy Age of E-Commerce Forum LIVE, a virtual event taking place over two days, fashion and beauty executives will discuss effective strategies for driving sales through the new array of channels, including mobile, social, email, live streaming and content. Is a custom approach needed for every platform? What works where? And what manpower and investment are needed to become a strong omnichannel retailer?

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Agenda

October 22, 2020

  • 12:00 pm
    Opening Remarks

    Join us as we walk through how the fashion industry is being impacted by the new normal.

  • 12:10 pm
    Scaling a DTC Business: From Building a Community to Growing the Physical

    The CCO of a DTC fashion company will discuss how she and her co-founders navigated the first years of the business, including why they decided to open a store, how they used content to build a community, and how they made wholesale work for them, starting with in-store trunk shows.

  • 12:30 pm
    Sponsor Session

  • 12:45 pm
    Using Curation to Cut Through the Clutter

    Fashion retail is a crowded space. For customers, choosing one retailer over the next often comes down to which has inventory they won’t find anywhere else. In response, brands are dedicating more resources to private label products and working with designers to secure exclusive styles. A leading retailer finding success with this strategy breaks it down.

  • 1:05 pm
    Sponsor Session

  • 1:20 pm
    The Evolution of Physical Retail

    Physical retail isn’t dead, it’s just changing. This brand exec will discuss how the brand has leveraged traditional distribution networks -- including big box retail, and department stores -- while also growing a robust business online.

  • 1:40 pm
    Sponsor Session

October 23, 2020

  • 12:00 pm
    Welcome Back

  • 12:05 pm
    Modernizing Your Retail & Marketing Mix

    What works today doesn’t work tomorrow, especially as new competitors enter the space and new tools emerge that are able to elevate processes. In this session, an e-commerce executive will discuss how the brand’s site has evolved.

  • 12:25 pm
    Sponsor Session

  • 12:40 pm
    Future-Proofing Your Business

    As digital marketing evolves, participants must evolve with it to continue to flourish. Join one brand exec for a discussion on how affiliate marketing helped protect their business and, ultimately, grow their revenue.

  • 1:00 pm
    Sponsor Session

  • 1:15 pm
    Key Takeaways

    Join us as we go through the key takeaways from throughout the forum.

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This is an invaluable source of industry insights and a space to connect with peers on a more intimate level.
Head of Product Management, Peach
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I was delighted to attend the Glossy 2 day event and walked away with several key takeaways I can immediately use in my business.
CEO & Founder, Adoratherapy
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Went very smoothly, and I really enjoyed the pace! It was great to hear from a variety of people on a variety of subjects.
Content Marketing Specialist, bioClarity

Contact

Marketing and product executives: You may be eligible for a complimentary pass through our VIP program. Apply here to find out.


For sponsorship opportunities, fill out this form.


Are you a brand executive interested in speaking? Contact Cayley Plotkin for more information.