Age of E-Commerce
Fashion is decidedly tangible: customers want to see, feel, and try on an item before they choose to buy, but the convenience of shopping from the couch is surpassing the need to be in store. Retailers, from fast-churning companies like H&M to century-old department stores like Barneys, are aiming to master the digital shopping experience, while high-end brands are still dragging their feet to sell through their own e-commerce stores.
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NOV 13, 2018
How Allbirds plots international growth
Sneaker brand Allbirds is breaking out of its Silicon Valley shell thanks to an aggressive international expansion strategy.
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NOV 07, 2018
The Lobby wants to be the Stitch Fix for the DTC brand era
The rise of personal shopping services is tied closely to the changing ways in which customers think about their relationship with shopping. The Lobby, a new startup that aims to set itself apart from comparable services like Stitch Fix, is the latest company to get in on this trend.
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NOV 01, 2018
Why digitally native brands are taking a fresh approach to brick-and-mortar
Dozens of digitally native brands are investing heavily in physical retail -- rather than open one or two locations, many are expanding their footprint across numerous U.S. cities. It’s a sharp contrast to the experience of legacy retailers, many of which are faced with store closures and declining revenue.
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NOV 01, 2018
DTC men's wellness brand Hims launches Hers to capture women's market
Called Hers, the brand is directly modeled after Hims -- offering telemedicine services and non-prescription hair and skincare products -- but geared towards women. This includes access to birth control pills; a prescription strength retinol cream, acne cream and Melasma corrector cream; Addyi for hyposexual desire disorder; and minoxidil for hair thinning and a conditioner.
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OCT 26, 2018
Alibaba and Richemont join to bring Net-a-Porter to China
Richemont, the Swiss luxury group that owns powerhouse e-commerce platform Net-a-Porter, has just announced a joint venture with Alibaba to bring its luxury fashion business to China.
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OCT 24, 2018
After Movado acquisition, MVMT eyes retail expansion
MVMT, the DTC watch brand that shattered crowdfunding records when it first launched in 2013, has made its way from an indie online brand started by two college friends to a significant player in the global watch market.
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OCT 18, 2018
Rent the Runway is teaming with WeWork to boost subscription services
In a new partnership with WeWork, Rent the Runway is taking a page from Amazon’s playbook, facilitating easier merchandise returns by rolling out a number of convenient drop-off locations.
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OCT 16, 2018
Shaving brand Harry's looks to its new accelerator to fuel growth
Harry's, the premium DTC men’s shaving company, is hoping to build its company portfolio to compete with the likes of Unilever and P&G by being the majority owner for any brands it builds and buys, and reaching "millions" more customers.
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OCT 16, 2018
Free People launches in-house fragrance to test market opportunities in beauty
Launching with a set of three fragrances today, the retailer intends to use them as a test bed to understand how consumers respond in order to further fuel its own beauty and wellness brands.
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OCT 12, 2018
From DTC founders to streetwear brands: How industry outsiders are changing fashion
Outsiders are changing the fashion industry. That was the theme that resonated at Vogue’s second annual Forces of Fashion conference on Thursday, which reflected the fashion industry as it stands.
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