Age of E-Commerce
Fashion is decidedly tangible: customers want to see, feel, and try on an item before they choose to buy, but the convenience of shopping from the couch is surpassing the need to be in store. Retailers, from fast-churning companies like H&M to century-old department stores like Barneys, are aiming to master the digital shopping experience, while high-end brands are still dragging their feet to sell through their own e-commerce stores.
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DEC 19, 2018
Influencers, acquisitions and the rise of DTC: The best of The Glossy Podcast in 2018
On this week's episode of The Glossy Podcast, we take a look at some of our top episodes of 2018 through clips featuring guests including Madewell's Libby Wadle; Henry Davis, formerly of Glossier; and influencer Blair Eadie. Below are highlights from the episodes, edited for clarity.
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DEC 12, 2018
Moda Operandi eyes China and data-driven personalization
Moda Operandi is eyeing data-driven personalization and the Asia market, with a key new hire and a China showroom in the works.
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DEC 07, 2018
How indie brands are using pre-orders and waitlists for market research
Pre-orders and waitlists have earned scrutiny for being a gimmicky viral marketing strategy to stoke interest in a brand, but they provide other opportunities for indie beauty brands.
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DEC 04, 2018
How L’Officiel is using blockchain technology to hook fashion and beauty advertisers
With consumers becoming more cautious about giving up personal data, L’Officiel is looking to make it worthwhile by offering up rewards by Chanel, Dior and Michael Kors.
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NOV 30, 2018
Index Ventures’ Danny Rimer: 'Fashion is replacing music as cultural lubricant'
For the latest edition in Glossy's Ask a VC series, Rimer discussed how Amazon is currently impacting retail, how brick-and-mortar stores need to evolve and what he learned from investing in Nasty Gal.
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NOV 28, 2018
Greats' Ryan Babenzien: 'Direct-to-consumer is the only way to launch a brand'
In this week's episode of the Glossy Podcast, Hilary Milnes sits down with Babenzien to discuss how he's growing a brand that embraces DTC and traditional retail, balances quality and cost, and serves casual and fashion-forward dressers alike.
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NOV 28, 2018
How keeping Bonobos separate helps Walmart build online-only brands
While Walmart's acquisition tear may yield questions as to whether the e-commerce brands will inevitably be swallowed up by the larger behemoth, keeping Bonobos separate from Walmart serves two key objectives: It lets Bonobos benefit from Walmart's scale and resources, and it allows Walmart to learn about how digitally native brands are built -- important lessons as the company grows its own e-commerce business.
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NOV 21, 2018
Etsy's Raina Moskowitz: 'We're investing in our sellers' success'
On this week's episode of the Glossy Podcast, Moskowitz discusses Etsy's investment in its sellers, how they're using marketing to drive consumers and why she believes Etsy is still in its early days.
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NOV 21, 2018
How Wander Beauty is using a chatbot to increase sales
In four months, Wander Beauty found that 17 percent of its customers engaged with the chatbot and made a purchase, compared to the industry benchmark of 2 percent.
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