Age of E-Commerce

Lola's Alex Friedman: Feminine hygiene deserves natural ingredients

On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Alex Friedman, Lola co-founder and co-CEO, to talk candidly about sexual wellness and feminine hygiene products, the importance of ingredients transparency and how education has played a vital role in building the brand.


How Jeffree Star Cosmetics used predictive modeling in its European launch

Jeffree Star Cosmetics worked with ICI Paris XL, a luxury cosmetic and perfume retailer, and the retailer’s parent company A.S. Watson, to use predictive analytics to create a personalized email campaign.


Luxury makeup brand Westman Atelier launches e-commerce site

Westman Atelier is one of many celebrity makeup artist brands that have entered the marketplace in recent years, including Charlotte Tilbury and Pat McGrath Labs. On Thursday, the brand launched an e-commerce site featuring the full assortment of six-products, including brushes, blushes and a foundation stick. Additionally, Westman Atelier has hired Catherine Piercy, former Vogue [...]


‘We’ve turned the traditional retail model upside-down’: How Lulus is redefining fast fashion

Lulus wants to give fast fashion a better name. The 23-year-old, California-based fashion company has largely avoided the backlash of fellow trend-chasing brands by taking a data-driven approach to buying. Each of the 50 styles hitting its site daily goes through a rigorous testing process, ensuring it sells.


Credo Beauty hosts first summit focused on clean beauty guidelines

The summit will consist of networking opportunities like meeting with other brand founders, hearing from Credo Beauty’s own investors and learning from experts about clean beauty. Additionally, it will be used an opportunity to help brands understand the necessary steps required in order to adhere to Credo's new clean beauty guidelines.