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Age of E-Commerce

Fashion is decidedly tangible: customers want to see, feel, and try on an item before they choose to buy, but the convenience of shopping from the couch is surpassing the need to be in store. Retailers, from fast-churning companies like H&M to century-old department stores like Barneys, are aiming to master the digital shopping experience, while high-end brands are still dragging their feet to sell through their own e-commerce stores.

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