In July of last year, Guess partnered with Chinese e-commerce giant Alibaba to completely revamp its retail strategy with an eye toward artificial intelligence. Now, just over half a year later, Guess is feeling just as confident about its AI ambitions.
For all the design talent at these brands, it is a futile gesture to try and compete with Apple at their own game. So instead, brands have begun working with them.
The launch comes less than a week after the brand reported that revenue for its Michael Kors Licensing business, which houses the watch category through a licensing agreement with Fossil, fell by 5 percent. The goal is that, by pushing its smartwatch category and updating its fashion watch line, the category will return to growth by fiscal 2020.
As new technologies attract millions in investments, “real” bodies are the focus of a wave of fit-first innovations.
As the methods improve for online shoppers to find the right fit, so too does their understanding of size.
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