Connected Fashion
Wearable technology takes form in the Fitbits on our wrists and the fibers in our athleticwear. It doesn’t need to look athletic to be connected, either: take a wearable company’s luxe leather bracelets that track heart rate, or Apple’s 18 karat smartwatches for example. Technology is becoming more intertwined with our lives, infusing with the clothes and accessories we wear.
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DEC 10, 2018
Yoox targets millennials with new AI shopping avatar
Yoox, one half of the Yoox Net-a-Porter group, announced today the launch of a new tool called YooxMirror that introduces several new functions to the brand’s iOS app, some of which are in line with other trends in the e-commerce industry and some are completely unique.
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OCT 31, 2018
How fashion brands are experimenting with Google technology
Apple has for years maintained its “walled garden” approach to its hardware, like the Apple Watch, and software, like iOS, letting in brands only sparingly. For fashion brands, however, Google has proven to be a much more accessible partner in terms of the technology it licenses out.
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SEP 12, 2018
Why Apple fell short on fashion and retail launches
Plugged-in fashion fans following Apple’s annual launch event on Wednesday may have been excited to learn that Apple Watch’s partnership with Hermès is still going strong, the iPhone camera has gotten better, and an iPhone can now have two separate phone lines — but overall, there were few announcements that seemed to impact the fashion, media and retail worlds.
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SEP 06, 2018
How fashion brands are cashing in on Apple Watch's rise
For all the design talent at these brands, it is a futile gesture to try and compete with Apple at their own game. So instead, brands have begun working with them.
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AUG 14, 2018
Michael Kors' new smartwatch targets the Chinese customer
The launch comes less than a week after the brand reported that revenue for its Michael Kors Licensing business, which houses the watch category through a licensing agreement with Fossil, fell by 5 percent. The goal is that, by pushing its smartwatch category and updating its fashion watch line, the category will return to growth by fiscal 2020.
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AUG 07, 2018
How 3D body scans are replacing fit models
As new technologies attract millions in investments, “real” bodies are the focus of a wave of fit-first innovations.
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AUG 03, 2018
How fashion e-commerce companies are changing the definition of 'size' online
As the methods improve for online shoppers to find the right fit, so too does their understanding of size.
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JUL 23, 2018
How at-home skin-care device companies are targeting younger people
As the at-home beauty device market continues to swell, new and existing entrants are targeting millennial and Gen-Z customers to expand their presence.
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JUL 11, 2018
Retailers need to 'try new things, even if they don't always succeed': A Glossy+ Slack Chat with Farfetch's Jeffery Fowler
Jeffery Fowler, president of Farfetch North America, joined Glossy+ members for a Slack Chat on July 10. The longtime luxury veteran discussed the state of innovation in retail, fashion’s need to adopt a tech-savvy mindset and Farfetch's recently launched Store of the Future platform.
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JUN 22, 2018
‘Engagement is the No. 1 thing you should do and measure’: A Glossy+ Slack Chat with Alice + Olivia's Aliza Licht
Aliza Licht, the executive vice president of brand marketing and communications at Alice + Olivia, joined Glossy+ members for a Slack Chat on June 21 to discuss how brands can embrace authenticity, whether they should take political stances and what she learned building the @DKNYPRGirl Twitter handle to 1.5 million followers while working as svp of communications at Donna Karan.
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