In July of last year, Guess partnered with Chinese e-commerce giant Alibaba to completely revamp its retail strategy with an eye toward artificial intelligence. Now, just over half a year later, Guess is feeling just as confident about its AI ambitions.
For all the design talent at these brands, it is a futile gesture to try and compete with Apple at their own game. So instead, brands have begun working with them.
The launch comes less than a week after the brand reported that revenue for its Michael Kors Licensing business, which houses the watch category through a licensing agreement with Fossil, fell by 5 percent. The goal is that, by pushing its smartwatch category and updating its fashion watch line, the category will return to growth [...]
As new technologies attract millions in investments, “real” bodies are the focus of a wave of fit-first innovations.
As the methods improve for online shoppers to find the right fit, so too does their understanding of size.
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