Connected Fashion

How Guess sees AI as much for mundane tasks as glitzy innovation

In July of last year, Guess partnered with Chinese e-commerce giant Alibaba to completely revamp its retail strategy with an eye toward artificial intelligence. Now, just over half a year later, Guess is feeling just as confident about its AI ambitions.

Yoox targets millennials with new AI shopping avatar

How fashion brands are experimenting with Google technology

Why Apple fell short on fashion and retail launches

Connected Fashion

How fashion brands are cashing in on Apple Watch's rise

For all the design talent at these brands, it is a futile gesture to try and compete with Apple at their own game. So instead, brands have begun working with them.

Connected Fashion

Michael Kors' new smartwatch targets the Chinese customer

The launch comes less than a week after the brand reported that revenue for its Michael Kors Licensing business, which houses the watch category through a licensing agreement with Fossil, fell by 5 percent. The goal is that, by pushing its smartwatch category and updating its fashion watch line, the category will return to growth by fiscal 2020.

Connected Fashion

How 3D body scans are replacing fit models

As new technologies attract millions in investments, “real” bodies are the focus of a wave of fit-first innovations.

Connected Fashion

How fashion e-commerce companies are changing the definition of 'size' online

As the methods improve for online shoppers to find the right fit, so too does their understanding of size.

Events

February 28, 2019
February 28, 2019
Glossy Forum: Modern Marketing

Join us at Glossy Forum: Modern Marketing, where marketers from the fashion, beauty and wellness industries will share how they’re working to stand out in the crowded retail landscape.

New York, NY