Many brands are hopping on the “female empowerment” bandwagon. But while some brands are solely focused on money, some are trying to make a difference.
Plugged-in fashion fans following Apple’s annual launch event on Wednesday may have been excited to learn that Apple Watch’s partnership with Hermès is still going strong, the iPhone camera has gotten better, and an iPhone can now have two separate phone lines — but overall, there were few announcements that seemed to impact the fashion, [...]
For all the design talent at these brands, it is a futile gesture to try and compete with Apple at their own game. So instead, brands have begun working with them.
The launch comes less than a week after the brand reported that revenue for its Michael Kors Licensing business, which houses the watch category through a licensing agreement with Fossil, fell by 5 percent. The goal is that, by pushing its smartwatch category and updating its fashion watch line, the category will return to growth [...]
As new technologies attract millions in investments, “real” bodies are the focus of a wave of fit-first innovations.