The Glossy Fashion Awards recognize the companies transforming the fashion industry.

In 2020, we announced the first-ever list of Glossy Fashion Awards winners, which included ShopStyle, Stuart Weitzman, Frame, The Knot and more. You can learn more about each winning submission here and revisit the full announcement here.

Interested in entering this year? Sign up below to receive reminders about deadlines.

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Key Dates

  • Early Deadline: Feb 12, 2021
    $449 per entry
  • Regular Deadline: Mar 5, 2021
    $549 per entry
  • Last Chance Deadline: Apr 2, 2021
    $699 per entry
  • Shortlist Announcement: May 4, 2021

Interested in entering this year?

Submit your information to receive reminders about deadlines, tips on entering, recommendations on categories and more.

We will not share this information with any other parties unless you explicitly provide consent for us to do so. For more information on how we use your data, visit our privacy policy.

Categories

    • Best Influencer Partnership

      Awarding an influencer partnership that has most successfully achieved campaign goals.

    • Best Brand Collaboration

      Awarding a collaboration (brand x brand or brand x agency) that has most successfully achieved campaign goals.

    • new
      Best Digital Event Series

      Awarding the best execution of a digital event series that served as an extension of the brand.

    • new
      Best Use of TikTok

      Awarding a TikTok strategy that most successfully achieved goals.

    • new
      Best Use of Instagram

      Awarding an Instagram strategy (Shop, Live, Stories) that most successfully achieved goals.

    • Best Use of Video

      Awarding a video strategy that most effectively drove audience engagement for a fashion brand.

    • new
      Best Use of Technology

      Awarding a brand whose use of new technology has most significantly enhanced the customer experience. Note: One winner will be selected, by Glossy, from those submissions to this category in both the Glossy Fashion and Glossy Beauty Awards.

    • Best Product, Category or Sub-Brand Launch Campaign

      Awarding a launch campaign that successfully generated buzz and audience engagement around a new product.

    • Best E-Commerce Experience

      Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a fashion brand.

    • Best Omnichannel Experience

      Awarding the brand that has provided the most cohesive and on brand experience for customers across channels.

    • new
      Best Strategy Pivot

      Awarding the strategy that, following changes due to external factors, was able to successfully deliver desired goals.

    • new
      Best Resale Site

      Awarding the resale site that has most consistently met or exceeded set goals and has gained a core following.

    • new
      Most Inclusive Brand

      Awarding the fashion brand with the best offerings for everyone.

    • Best Sustainability Initiative

      Awarding an initiative that was successful in decreasing a company’s carbon footprint through eco-friendly products or mission-driven marketing.

    • new
      Best CSR Initiative

      Awarding the CSR initiative that was most successful in acknowledging a company’s environmental or social impact and working to offset it.

    • Best Subscription/Membership Program

      Awarding a paid subscription/membership program that has successfully increased revenue and/or enhanced audience engagement.

    • new
      Best Fashion Marketplace

      Awarding the fashion marketplace which has best supported the sales and exposure goals of both startup and established fashion brands.

    • Best Breakthrough Startup

      Awarding the emerging fashion brand that has successfully established a core following in the industry.

    • new
      Founder of the Year

      Awarding the founder that has best displayed excellence through outstanding and inspired work at their company.

    • new
      Fashion Retailer of the Year

      Awarding the retailer that has most consistently met or exceeded set goals.

    • new
      Fashion Brand of the Year

      Awarding the brand that has most consistently met or exceeded set goals.

Judges

  • Allie Egan

    CEO AND PRESIDENT

    CYNTHIA ROWLEY

  • Patrick Herning

    CEO AND FOUNDER

    11 HONORÉ

  • Jeff Johnson

    COFOUNDER AND CREATIVE DIRECTOR

    THE ARRIVALS

  • Sarah MacDonald

    CONTENT MARKETING MANAGER, SHOPIFY PLUS

    SHOPIFY

  • Deirdre Quinn

    CEO AND CO-FOUNDER

    LAFAYETTE 148 NEW YORK

  • Katie Underhill

    SENIOR DIRECTOR, MARKETING, COMMUNICATIONS AND ECOMMERCE

    TANYA TAYLOR

  • Kimberly Wheeler

    HEAD OF BRAND, VP MARKETING

    BIRDIES

  • Heidi Zak

    CEO AND COFOUNDER

    THIRDLOVE

Judging Criteria

The judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. We suggest providing evidence to substantiate your entries including, but not limited to, metrics around KPIs, creative assets, links to your work or other items you feel speak to the quality of your submission. Judges will also consider the structure, presentation, and clarity of each entry.

Each section of the entry will be scored based on the following criteria:
- Creativity
- Innovative thinking
- Consumer value
- Results related to KPIs

Entries should relate to business conducted over the last year. Interested in becoming a judge? Submit your information here.

The Judging Process

- Judges score each question within the entry form based on our criteria.
- These are then combined to create an overall score for each entry.
- All judges' scores are totaled.
- Judges meet to discuss entries and then agree on the category winner.

Confidentiality

All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.

Contact

For more information or judging opportunities, contact our awards team.
For sponsorship opportunities, fill out this form.