The Glossy Fashion Awards recognize the companies transforming the fashion industry.

In 2020, we announced the first-ever list of Glossy Fashion Awards winners, which included ShopStyle, Stuart Weitzman, Frame, The Knot and more. You can learn more about each winning submission here and revisit the full announcement here.

Interested in entering this year? Sign up below to receive reminders about deadlines.

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Key Dates

  • Early Deadline: Feb 12, 2021
    $449 per entry
  • Regular Deadline: Mar 5, 2021
    $549 per entry
  • Last Chance Deadline: Apr 2, 2021
    $699 per entry
  • Shortlist Announcement: May 4, 2021

Interested in entering this year?

Submit your information to receive reminders about deadlines, tips on entering, recommendations on categories and more.

We will not share this information with any other parties unless you explicitly provide consent for us to do so. For more information on how we use your data, visit our privacy policy.

Categories

    • Best Influencer Partnership

      Awarding an influencer partnership that has successfully achieved campaign goals.

    • Best Brand Collaboration

      Awarding a collaboration (brand x brand or brand x agency) that has successfully achieved campaign goals.

    • Best Social Media Campaign

      Awarding the social media campaign (from Instagram to TikTok) that has been most creative, strategic and effective in achieving its objectives.

    • Best Non-Digital Marketing Campaign

      Awarding a non-digital marketing campaign that has successfully engaged its target audience.

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      Best Multi-Platform Campaign

      Awarding a campaign integrated across two or more channels that has successfully achieved campaign goals.

    • Best Product, Category or Sub-Brand Launch Campaign

      Awarding a launch campaign that successfully generated buzz and audience engagement around a new product.

    • Best Use of Video

      Awarding a video strategy that most effectively drove audience engagement for a fashion brand.

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      Best Content Site/Series

      Awarding a content destination -- including, but not limited to, a blog, microsite or landing page -- that has successfully promoted a brand, product or service.

    • Best E-Commerce Experience

      Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a fashion brand.

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      Best Omnichannel Experience

      Awarding the brand that has provided the most cohesive and on brand experience for customers across channels.

    • Best Physical Retail Launch

      Awarding the non-traditional physical retail concept (standalone or in-store feature) that has successfully resulted in memorable and/or valuable shopper experiences.

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      Best Event Series/Activation

      Awarding the most creative, strategic and effective event series/activation.

    • Best Sustainability Initiative

      Awarding an initiative that was successful in decreasing a company’s carbon footprint through eco-friendly products or mission-driven marketing.

    • Best Breakthrough Startup

      Awarding the emerging fashion brand that has successfully made its mark and established a core following in the industry.

Judges

  • Allie Egan

    CEO AND PRESIDENT

    CYNTHIA ROWLEY

  • Patrick Herning

    CEO AND FOUNDER

    11 HONORÉ

  • Jeff Johnson

    COFOUNDER AND CREATIVE DIRECTOR

    THE ARRIVALS

  • Sarah MacDonald

    CONTENT MARKETING MANAGER, SHOPIFY PLUS

    SHOPIFY

  • Deirdre Quinn

    CEO AND CO-FOUNDER

    LAFAYETTE 148 NEW YORK

  • Katie Underhill

    SENIOR DIRECTOR, MARKETING, COMMUNICATIONS AND ECOMMERCE

    TANYA TAYLOR

  • Kimberly Wheeler

    HEAD OF BRAND, VP MARKETING

    BIRDIES

  • Heidi Zak

    CEO AND COFOUNDER

    THIRDLOVE

Judging Criteria

The judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. We suggest providing evidence to substantiate your entries including, but not limited to, metrics around KPIs, creative assets, links to your work or other items you feel speak to the quality of your submission. Judges will also consider the structure, presentation, and clarity of each entry.

Each section of the entry will be scored based on the following criteria:
- Creativity
- Innovative thinking
- Consumer value
- Results related to KPIs

Entries should relate to business conducted over the last year. Interested in becoming a judge? Submit your information here.

The Judging Process

- Judges score each question within the entry form based on our criteria.
- These are then combined to create an overall score for each entry.
- All judges' scores are totaled.
- Judges meet to discuss entries and then agree on the category winner.

Confidentiality

All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.

Contact

For more information or judging opportunities, contact our awards team.
For sponsorship opportunities, fill out this form.