The Glossy Fashion Awards

The Glossy Fashion Awards recognize the companies transforming the fashion industry.

In 2020, we announced the first-ever list of Glossy Fashion Awards winners, which included ShopStyle, Stuart Weitzman, Frame, The Knot and more. You can learn more about each winning submission here and revisit the full announcement here.

Interested in entering this year? Sign up below to receive reminders about deadlines. To access everything you’ll need to join the ranks of our past winners, download our entry kit.

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Key Dates

Shortlist Announcement: May 4, 2021

Interested in entering this year?

Submit your information to receive reminders about deadlines, tips on entering, recommendations on categories and more.

We will not share this information with any other parties unless you explicitly provide consent for us to do so. For more information on how we use your data, visit our privacy policy.

Categories

- Best Influencer Partnership
  
  Awarding an influencer partnership that has most successfully achieved campaign goals.
- Best Brand Collaboration
  
  Awarding a collaboration (brand x brand or brand x agency) that has most successfully achieved campaign goals.
- new
  
  Best Digital Event Series
  
  Awarding the best execution of a digital event series that served as an extension of the brand.
- new
  
  Best Use of TikTok
  
  Awarding a TikTok strategy that most successfully achieved goals.
- new
  
  Best Use of Instagram
  
  Awarding an Instagram strategy (Shop, Live, Stories) that most successfully achieved goals.
- Best Use of Video
  
  Awarding a video strategy that most effectively drove audience engagement for a fashion brand.
- new
  
  Best Use of Technology
  
  Awarding a brand whose use of new technology has most significantly enhanced the customer experience. Note: One winner will be selected, by Glossy, from those submissions to this category in both the Glossy Fashion and Glossy Beauty Awards.
- Best Product, Category or Sub-Brand Launch Campaign
  
  Awarding a launch campaign that successfully generated buzz and audience engagement around a new product.
- Best E-Commerce Experience
  
  Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a fashion brand.
- Best Omnichannel Experience
  
  Awarding the brand that has provided the most cohesive and on brand experience for customers across channels.
- new
  
  Best Strategy Pivot
  
  Awarding the strategy that, following changes due to external factors, was able to successfully deliver desired goals.
- new
  
  Best Resale Site
  
  Awarding the resale site that has most consistently met or exceeded set goals and has gained a core following.
- new
  
  Most Inclusive Brand
  
  Awarding the fashion brand with the best offerings for everyone.
- Best Sustainability Initiative
  
  Awarding an initiative that was successful in decreasing a company’s carbon footprint through eco-friendly products or mission-driven marketing.
- new
  
  Best CSR Initiative
  
  Awarding the CSR initiative that was most successful in acknowledging a company’s environmental or social impact and working to offset it.
- Best Subscription/Membership Program
  
  Awarding a paid subscription/membership program that has successfully increased revenue and/or enhanced audience engagement.
- new
  
  Best Fashion Marketplace
  
  Awarding the fashion marketplace which has best supported the sales and exposure goals of both startup and established fashion brands.
- Best Breakthrough Startup
  
  Awarding the emerging fashion brand that has successfully established a core following in the industry.
- new
  
  Founder of the Year
  
  Awarding the founder that has best displayed excellence through outstanding and inspired work at their company.
- new
  
  Fashion Retailer of the Year
  
  Awarding the retailer that has most consistently met or exceeded set goals.
- new
  
  Fashion Brand of the Year
  
  Awarding the brand that has most consistently met or exceeded set goals.

Judges

Kristy Caylor

CO-FOUNDER, CEO

FOR DAYS
Elaine Chang

PRESIDENT

TIBI
Marissa Finell

DIRECTOR, DIGITAL & CRM

BA&SH
Sarah Flint

FOUNDER, CREATIVE DIRECTOR & EXECUTIVE CHAIRMAN

SARAH FLINT
Patrick Herning

FOUNDER, CEO

11 HONORÉ
Heidi Jessop Maund

DIRECTOR, DIGITAL MARKETING

VERONICA BEARD
Mary Alice Malone

FOUNDER, CREATIVE DIRECTOR

Malone Souliers
James Miller

BOARD MEMBER

THE COLLECTED GROUP
Nicole Miller

FOUNDER, DESIGNER

NICOLE MILLER
Betsy Seale

VP, E-COMMERCE

FRANCES VALENTINE
Todd Snyder

FOUNDER

TODD SNYDER
Erik Torstensson

CO-FOUNDER

FRAME
Jennifer Zuccarini

FOUNDER

FLEUR DU MAL

Judging Criteria

The judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. We suggest providing evidence to substantiate your entries including, but not limited to, metrics around KPIs, creative assets, links to your work or other items you feel speak to the quality of your submission. Judges will also consider the structure, presentation, and clarity of each entry.

Each section of the entry will be scored based on the following criteria:
- Creativity
- Innovative thinking
- Consumer value
- Results related to KPIs

Entries should relate to business conducted over the last year. Interested in becoming a judge? Submit your information here.

The Judging Process

- Judges score each question within the entry form based on our criteria.
- These are then combined to create an overall score for each entry.
- All judges' scores are totaled.
- Judges meet to discuss entries and then agree on the category winner.

Confidentiality

All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.