The Glossy Fashion Awards recognize the companies transforming the fashion industry.
Over the years, the Glossy Awards have honored work from Aerie, Coty, Rent the Runway, Stitchfix and more. Now, our new program will specifically showcase the companies navigating the changes in fashion.
On August 13, we held the first-ever virtual announcement of the Glossy Fashion Awards winners. You can learn more about each winning submission here and revisit the full announcement here. Congratulations to each of this year’s finalists and winners.
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Awarding an influencer partnership that has successfully achieved campaign goals.
Awarding a collaboration (brand x brand or brand x agency) that has successfully achieved campaign goals.
Awarding the social media campaign (from Instagram to TikTok) that has been most creative, strategic and effective in achieving its objectives.
Awarding a non-digital marketing campaign that has successfully engaged its target audience.
Awarding a campaign integrated across two or more channels that has successfully achieved campaign goals.
Awarding a launch campaign that successfully generated buzz and audience engagement around a new product.
Awarding a video strategy that most effectively drove audience engagement for a fashion brand.
Awarding a content destination -- including, but not limited to, a blog, microsite or landing page -- that has successfully promoted a brand, product or service.
Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a fashion brand.
Awarding the brand that has provided the most cohesive and on brand experience for customers across channels.
Awarding the non-traditional physical retail concept (standalone or in-store feature) that has successfully resulted in memorable and/or valuable shopper experiences.
Awarding the most creative, strategic and effective event series/activation.
Awarding an initiative that was successful in decreasing a company’s carbon footprint through eco-friendly products or mission-driven marketing.
Awarding the emerging fashion brand that has successfully made its mark and established a core following in the industry.
CEO AND PRESIDENT
CEO AND FOUNDER
COFOUNDER AND CREATIVE DIRECTOR
CONTENT MARKETING MANAGER, SHOPIFY PLUS
CEO AND CO-FOUNDER
LAFAYETTE 148 NEW YORK
SENIOR DIRECTOR, MARKETING, COMMUNICATIONS AND ECOMMERCE
HEAD OF BRAND, VP MARKETING
CEO AND COFOUNDER
The judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. We suggest providing evidence to substantiate your entries including, but not limited to, metrics around KPIs, creative assets, links to your work or other items you feel speak to the quality of your submission. Judges will also consider the structure, presentation, and clarity of each entry.
Each section of the entry will be scored based on the following criteria:
- Innovative thinking
- Consumer value
- Results related to KPIs
Entries should relate to business conducted over the last year. Interested in becoming a judge? Submit your information here.
- Judges score each question within the entry form based on our criteria.
- These are then combined to create an overall score for each entry.
- All judges' scores are totaled.
- Judges meet to discuss entries and then agree on the category winner.
All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.