The Glossy Beauty Awards

The Glossy Beauty Awards recognize the companies transforming the beauty industry.

In 2020, we announced the first-ever list of Glossy Beauty Awards winners, which included Biossance, Dermalogica, Benefit Cosmetics, e.l.f. Cosmetics and more. You can learn more about each winning submission here and revisit the full announcement here.

Planning to submit next year? Sign up below to receive reminders about deadlines. To access everything you’ll need to join the ranks of our past winners, download our entry kit.

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Key Dates

Shortlist Announcement: Apr 20, 2021

Interested in entering this year?

Submit your information to receive reminders about deadlines, tips on entering, recommendations on categories and more.

We will not share this information with any other parties unless you explicitly provide consent for us to do so. For more information on how we use your data, visit our privacy policy.

Categories

- Best Influencer Partnership
  
  Awarding an influencer partnership that has most successfully achieved campaign goals.
- new
  
  Best Consumer Collaboration
  
  Awarding a collaboration (consumer x brand) that has most successfully achieved campaign goals.
- Best Brand Collaboration
  
  Awarding a collaboration (brand x brand or brand x agency) that has most successfully achieved campaign goals.
- new
  
  Best Digital Event Series
  
  Awarding the best execution of a digital event series that served as an extension of the brand.
- new
  
  Best Use of SMS
  
  Awarding an SMS strategy that most successfully achieved goals.
- new
  
  Best Use of TikTok
  
  Awarding a TikTok strategy that most successfully achieved goals.
- new
  
  Best Use of Instagram
  
  Awarding an Instagram strategy (Shop, Live, Stories) that most successfully achieved goals.
- Best Use of Video
  
  Awarding a video strategy that most effectively drove audience engagement for a beauty brand.
- new
  
  Best Use of Technology
  
  Awarding a brand whose use of new technology has most significantly enhanced the customer experience. Note: One winner will be selected, by Glossy, from those submissions to this category in both the Glossy Fashion and Glossy Beauty Awards.
- Best Use of Customization
  
  Awarding the beauty brand with the best customization offering.
- Best Multi-Platform Campaign
  
  Awarding a campaign integrated across two or more channels that has successfully achieved campaign goals.
- Best Product, Category or Sub-Brand Launch Campaign
  
  Awarding a launch campaign that successfully generated buzz and audience engagement around a new product.
- new
  
  Best Use of an Emerging Digital Platform
  
  Awarding the use of an emerging digital platform that successfully achieved goals.
- Best E-Commerce Experience
  
  Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a beauty brand.
- Best Omnichannel Experience
  
  Awarding the brand that has provided the most cohesive and on brand experience for customers across channels.
- new
  
  Best Strategy Pivot
  
  Awarding the strategy that, following changes due to external factors, was able to successfully deliver desired goals.
- Best Sustainability Initiative
  
  Awarding an initiative that was successful in decreasing a company’s carbon footprint through eco-friendly products or mission-driven marketing.
- new
  
  Best CSR Initiative
  
  Awarding the CSR initiative that was most successful in acknowledging a company’s environmental or social impact and working to offset it.
- new
  
  Most Engaged Brand Community
  
  Awarding the brand that has enjoyed consistently high engagement and a strong sense of community built around its products, services or content.
- Best Breakthrough Startup
  
  Awarding the emerging beauty brand that has successfully established a core following in the industry.
- new
  
  Founder of the Year
  
  Awarding the founder that has best displayed excellence through outstanding and inspired work at their company.
- new
  
  Beauty Brand of the Year
  
  Awarding the brand that has most consistently met or exceeded set goals.

Judges

Lou Bennett

MARKETING DIRECTOR, EMEA

BENEFIT COSMETICS
Lynda Berkowitz

CEO

ILIA BEAUTY
Lauren Bosworth

FOUNDER, CEO

LOVE WELLNESS
Laura Cox

CO-FOUNDER

OARS + ALPS
Brad Farrell

CMO

BEEKMAN 1802
Margot Humbert

GLOBAL SVP

PHILOSOPHY
Delali Kpodzo

HEAD OF MARKETING

UOMA BEAUTY
Natalie Mackey

CEO

The Glow Concept
Alex Maroldi

HEAD OF E-COMMERCE

YOUTH TO THE PEOPLE
Annie Jackson

CO-FOUNDER

CREDO BEAUTY
Larissa Jensen

VP, BEAUTY INDUSTRY ADVISOR

The NPD Group
Amanda Johnson

CO-FOUNDER AND COO

MENTED COSMETICS
Katie Welch

CMO

RARE BEAUTY
Erika Woods

VP, GLOBAL CONSUMER & PRODUCT MARKETING

Bumble and bumble
Sheena Yaitanes

FOUNDER

KOSAS
Deborah Yeh

CMO

SEPHORA

Judging Criteria

The judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. We suggest providing evidence to substantiate your entries including, but not limited to, metrics around KPIs, creative assets, links to your work or other items you feel speak to the quality of your submission. Judges will also consider the structure, presentation, and clarity of each entry.

Each section of the entry will be scored based on the following criteria:
- Creativity
- Innovative thinking
- Consumer value
- Results related to KPIs

Entries should relate to business conducted over the last year. Interested in becoming a judge? Submit your information here.

The Judging Process

- Judges score each question within the entry form based on our criteria.
- These are then combined to create an overall score for each entry.
- All judges' scores are totaled.
- Judges meet to discuss entries and then agree on the category winner.

Confidentiality

All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.