The Glossy Beauty Awards recognize the companies transforming the beauty industry.

In 2020, we announced the first-ever list of Glossy Beauty Awards winners, which included Biossance, Dermalogica, Benefit Cosmetics, e.l.f. Cosmetics and more. You can learn more about each winning submission here and revisit the full announcement here.

Interested in entering this year? Sign up below to receive reminders about deadlines. To access everything you’ll need to join the ranks of our past winners, download our entry kit.

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Key Dates

  • Regular Deadline: Feb 19, 2021
    $549 per entry
  • Last Chance Deadline: Mar 19, 2021
    $699 per entry
  • Shortlist Announcement: Apr 20, 2021

Interested in entering this year?

Submit your information to receive reminders about deadlines, tips on entering, recommendations on categories and more.

We will not share this information with any other parties unless you explicitly provide consent for us to do so. For more information on how we use your data, visit our privacy policy.

Categories

    • Best Influencer Partnership

      Awarding an influencer partnership that has most successfully achieved campaign goals.

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      Best Consumer Collaboration

      Awarding a collaboration (consumer x brand) that has most successfully achieved campaign goals.

    • Best Brand Collaboration

      Awarding a collaboration (brand x brand or brand x agency) that has most successfully achieved campaign goals.

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      Best Digital Event Series

      Awarding the best execution of a digital event series that served as an extension of the brand.

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      Best Use of SMS

      Awarding an SMS strategy that most successfully achieved goals.

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      Best Use of TikTok

      Awarding a TikTok strategy that most successfully achieved goals.

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      Best Use of Instagram

      Awarding an Instagram strategy (Shop, Live, Stories) that most successfully achieved goals.

    • Best Use of Video

      Awarding a video strategy that most effectively drove audience engagement for a beauty brand.

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      Best Use of Technology

      Awarding a brand whose use of new technology has most significantly enhanced the customer experience. Note: One winner will be selected, by Glossy, from those submissions to this category in both the Glossy Fashion and Glossy Beauty Awards.

    • Best Use of Customization

      Awarding the beauty brand with the best customization offering.

    • Best Multi-Platform Campaign

      Awarding a campaign integrated across two or more channels that has successfully achieved campaign goals.

    • Best Product, Category or Sub-Brand Launch Campaign

      Awarding a launch campaign that successfully generated buzz and audience engagement around a new product.

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      Best Use of an Emerging Digital Platform

      Awarding the use of an emerging digital platform that successfully achieved goals.

    • Best E-Commerce Experience

      Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a beauty brand.

    • Best Omnichannel Experience

      Awarding the brand that has provided the most cohesive and on brand experience for customers across channels.

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      Best Strategy Pivot

      Awarding the strategy that, following changes due to external factors, was able to successfully deliver desired goals.

    • Best Sustainability Initiative

      Awarding an initiative that was successful in decreasing a company’s carbon footprint through eco-friendly products or mission-driven marketing.

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      Best CSR Initiative

      Awarding the CSR initiative that was most successful in acknowledging a company’s environmental or social impact and working to offset it.

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      Most Engaged Brand Community

      Awarding the brand that has enjoyed consistently high engagement and a strong sense of community built around its products, services or content.

    • Best Breakthrough Startup

      Awarding the emerging beauty brand that has successfully established a core following in the industry.

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      Founder of the Year

      Awarding the founder that has best displayed excellence through outstanding and inspired work at their company.

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      Beauty Brand of the Year

      Awarding the brand that has most consistently met or exceeded set goals.

Judges

  • Lou Bennett

    MARKETING DIRECTOR, EMEA

    BENEFIT COSMETICS

  • Lynda Berkowitz

    CEO

    ILIA BEAUTY

  • Brad Farrell

    CMO

    BEEKMAN 1802

  • Margot Humbert

    GLOBAL SVP

    PHILOSOPHY

  • Alex Maroldi

    HEAD OF E-COMMERCE

    YOUTH TO THE PEOPLE

  • Annie Jackson

    CO-FOUNDER

    CREDO BEAUTY

  • Amanda Johnson

    CO-FOUNDER AND COO

    MENTED COSMETICS

  • Sheena Yaitanes

    FOUNDER

    KOSAS

  • Deborah Yeh

    CMO

    SEPHORA

Judging Criteria

The judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. We suggest providing evidence to substantiate your entries including, but not limited to, metrics around KPIs, creative assets, links to your work or other items you feel speak to the quality of your submission. Judges will also consider the structure, presentation, and clarity of each entry.

Each section of the entry will be scored based on the following criteria:
- Creativity
- Innovative thinking
- Consumer value
- Results related to KPIs

Entries should relate to business conducted over the last year. Interested in becoming a judge? Submit your information here.

The Judging Process

- Judges score each question within the entry form based on our criteria.
- These are then combined to create an overall score for each entry.
- All judges' scores are totaled.
- Judges meet to discuss entries and then agree on the category winner.

Confidentiality

All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.

Contact

For more information or judging opportunities, contact our awards team.
For sponsorship opportunities, fill out this form.