The Glossy Beauty Awards recognize the companies transforming the beauty industry.
Over the years, the Glossy Awards have honored work from Aerie, Coty, Rent the Runway, Stitchfix and more. Now, our new program will specifically showcase the companies navigating the changes in beauty.Submit Now
Submit your information to access everything you’ll need, including deadline reminders, our entry kit, expert tips for crafting a winning entry and past coverage.
Awarding an influencer partnership that has successfully achieved campaign goals.
Awarding a collaboration (brand x brand or brand x agency) that has successfully achieved campaign goals.
Awarding the social media campaign (from Instagram to TikTok) that has been most creative, strategic and effective in achieving its objectives.
Awarding a non-digital marketing campaign that has successfully engaged its target audience.
Awarding a campaign integrated across two or more channels that has successfully achieved campaign goals.
Awarding a launch campaign that successfully generated buzz and audience engagement around a new product.
Awarding a video strategy that most effectively drove audience engagement for a beauty brand.
Awarding the beauty brand with the best customization offering.
Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a beauty brand.
Awarding the brand that has provided the most cohesive and on brand experience for customers across channels.
Awarding the beauty brand that has most successfully deployed a service-first concept.
Awarding the non-traditional physical retail concept (standalone or in-store feature) that has successfully resulted in memorable and/or valuable shopper experiences.
Awarding the most creative, strategic and effective event series/activation.
Awarding a paid subscription/membership program that has successfully increased revenue and/or enhanced audience engagement.
Awarding an initiative that was successful in decreasing a company’s carbon footprint through eco-friendly products or mission-driven marketing.
Awarding the community hub created by a beauty brand which best fosters engagement with the brand-loyal audience.
Honoring the emerging beauty brand that has successfully established a core following in the industry.
Finalists for this category will be selected by the Glossy editorial staff and revealed alongside our shortlist announcement. No submissions will be accepted.
The judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. We suggest providing evidence to substantiate your entries including, but not limited to, metrics around KPIs, creative assets, links to your work or other items you feel speak to the quality of your submission. Judges will also consider the structure, presentation, and clarity of each entry.
Each section of the entry will be scored based on the following criteria:
- Innovative thinking
- Consumer value
- Results related to KPIs
Entries should relate to business conducted over the last year. Interested in becoming a judge? Submit your information here.
- Judges score each question within the entry form based on our criteria.
- These are then combined to create an overall score for each entry.
- All judges' scores are totaled.
- Judges meet to discuss entries and then agree on the category winner.
All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.