The Glossy Beauty Awards recognize the companies transforming the beauty industry.

Over the years, the Glossy Awards have honored work from Aerie, Coty, Rent the Runway, Stitchfix and more. Now, our new program will specifically showcase the companies navigating the changes in beauty.

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Key Dates

  • Early Deadline: Dec 13, 2019
    $449 per entry
  • Regular Deadline: Jan 17, 2020
    $549 per entry
  • Last Chance Deadline: Feb 7, 2020
    $699 per entry
  • All deadlines end at 11:59 p.m. PST.

Interested in entering this year?

Submit your information to access everything you’ll need, including deadline reminders, our entry kit, expert tips for crafting a winning entry and past coverage.

We will not share this information with any other parties unless you explicitly provide consent for us to do so. For more information on how we use your data, visit our privacy policy.

Categories

    • Best Influencer Partnership

      Awarding an influencer partnership that has successfully achieved campaign goals.

    • Best Brand Collaboration

      Awarding a collaboration (brand x brand or brand x agency) that has successfully achieved campaign goals.

    • Best Social Media Campaign

      Awarding the social media campaign (from Instagram to TikTok) that has been most creative, strategic and effective in achieving its objectives.

    • Best Non-Digital Marketing Campaign

      Awarding a non-digital marketing campaign that has successfully engaged its target audience.

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      Best Multi-Platform Campaign

      Awarding a campaign integrated across two or more channels that has successfully achieved campaign goals.

    • Best Product, Category or Sub-Brand Launch Campaign

      Awarding a launch campaign that successfully generated buzz and audience engagement around a new product.

    • Best Use of Video

      Awarding a video strategy that most effectively drove audience engagement for a beauty brand.

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      Best Use of Customization

      Awarding the beauty brand with the best customization offering.

    • Best E-Commerce Experience

      Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a beauty brand.

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      Best Omnichannel Experience

      Awarding the brand that has provided the most cohesive and on brand experience for customers across channels.

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      Best Service-Based Concept

      Awarding the beauty brand that has most successfully deployed a service-first concept.

    • Best Physical Retail Launch

      Awarding the non-traditional physical retail concept (standalone or in-store feature) that has successfully resulted in memorable and/or valuable shopper experiences.

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      Best Event Series/Activation

      Awarding the most creative, strategic and effective event series/activation.

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      Best Subscription/Membership Program

      Awarding a paid subscription/membership program that has successfully increased revenue and/or enhanced audience engagement.

    • Best Sustainability Initiative

      Awarding an initiative that was successful in decreasing a company’s carbon footprint through eco-friendly products or mission-driven marketing.

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      Best Community Hub

      Awarding the community hub created by a beauty brand which best fosters engagement with the brand-loyal audience.

    • Best Breakthrough Startup

      Honoring the emerging beauty brand that has successfully established a core following in the industry.

    • Clean Beauty Innovator of the Year - Editor's Choice

      Finalists for this category will be selected by the Glossy editorial staff and revealed alongside our shortlist announcement. No submissions will be accepted.

Judging Criteria

The judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. We suggest providing evidence to substantiate your entries including, but not limited to, metrics around KPIs, creative assets, links to your work or other items you feel speak to the quality of your submission. Judges will also consider the structure, presentation, and clarity of each entry.

Each section of the entry will be scored based on the following criteria:
- Creativity
- Innovative thinking
- Consumer value
- Results related to KPIs

Entries should relate to business conducted over the last year. Interested in becoming a judge? Submit your information here.

The Judging Process

- Judges score each question within the entry form based on our criteria.
- These are then combined to create an overall score for each entry.
- All judges' scores are totaled.
- Judges meet to discuss entries and then agree on the category winner.

Confidentiality

All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.

Contact

For more information or judging opportunities, contact our awards team.
For sponsorship opportunities, fill out this form.