The Glossy Awards

February 1, 2019

The Glossy Awards

February 1, 2019

Awards Gala | June, 2019 | NYC

The Glossy Awards recognize the companies transforming the fashion and beauty industries. Over the years, the awards have honored work from companies like Sephora, Holition, Burberry, Man Repeller and more. Have what it takes? Don't miss the following deadlines:

Early Deadline: February 1, 2019 - $445 per entry
Regular Deadline: February 22, 2019 - $545 per entry
Last Chance Deadline: March 15, 2019 - $695 per entry
All deadlines end at 11:59PM PST

For more information regarding specific entry form questions, word counts, supporting materials and FAQ, download our entry kit.

Submit Now

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Categories

  • Campaigns & Collaborations

    • Best Influencer Campaign, Fashion

      Awarding an influencer campaign that has successfully increased engagement and/or driven results for a fashion or luxury brand.

    • Best Influencer Campaign, Beauty

      Awarding an influencer campaign that has successfully increased engagement and/or driven results for a beauty brand.

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      Best Brand Collaboration

      Honoring the brand collaboration that has best displayed excellence through innovative product development.

    • Best Fashion Brand/Agency Collaboration

      Honoring the agency/fashion-brand collaboration that has best displayed excellence through innovative product development.

    • Best Beauty Brand/Agency Collaboration

      Honoring the agency/beauty-brand collaboration that has best displayed excellence through innovative product development.

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      Best Sustainability Initiative

      Awarding an initiative that was successful in decreasing a company’s carbon footprint through eco-friendly products or mission-driven marketing.

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      Best Product Launch Campaign

      Awarding a launch campaign that successfully generated buzz and audience engagement around a new product.

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      Best Loyalty Program

      Awarding the loyalty program that has successfully led to an increase in customer acquisition, retention, and/or lifetime value.

  • The Store of the Future

    • Best In-Store Tech, Fashion

      Awarding an in-store tech strategy that has successfully enhanced the customer experience for a fashion brand.

    • Best In-Store Tech, Beauty

      Awarding an in-store tech strategy that has successfully enhanced the customer experience for a beauty brand.

    • Best Physical Retail Launch, Fashion

      Awarding the non-traditional physical retail concept (pop-up or permanent) that has successfully resulted in memorable and/or valuable shopper experiences.

    • Best Physical Retail Launch, Beauty

      Awarding the non-traditional physical retail concept (pop-up or permanent) that has successfully resulted in memorable and/or valuable shopper experiences.

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      Best E-Commerce Experience, Fashion

      Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a fashion brand.

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      Best E-Commerce Experience, Beauty

      Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a beauty brand.

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      Best Digital Experience

      Awarding a digital experience—including, but not limited to, website, mobile app or other platforms— that has successfully driven consumer engagement for a beauty or fashion brand.

  • Startup Circuit

    • Best Breakthrough Startup, Fashion

      Honoring the emerging fashion brand that has successfully made its mark and established a core following in the industry.

    • Best Breakthrough Startup, Beauty x Wellness

      Honoring the emerging beauty/wellness brand that has successfully made its mark and established a core following in the industry.

  • Modern Marketing

    • Most Innovative Use of Instagram, Fashion

      Awarding an Instagram campaign/strategy that has used the platform’s newest features to successfully increase audience engagement for a fashion brand.

    • Most Innovative Use of Instagram, Beauty

      Awarding an Instagram campaign/strategy that has used the platform’s newest features to successfully increase audience engagement for a beauty brand.

    • Best Use of Video by a Fashion Brand

      Awarding a video campaign/strategy that has successfully distributed content, communicated messaging and increased engagement for a fashion brand.

    • Best Use of Video By A Beauty Brand

      Awarding a video campaign/strategy that has successfully distributed content, communicated messaging and increased engagement for a beauty brand.

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      Best Non-Digital Marketing Campaign

      Awarding a non-digital marketing campaign that have used OOH, TV, podcast, print, guerilla marketingor another medium to successfully engage its target audience.

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      Best WeChat Campaign

      Awarding a WeChat campaign that has successfully communicated messaging, engaged its target audience and drove revenue for a brand.

Judging Criteria

The judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. We suggest providing evidence to substantiate your entries including, but not limited to, metrics around KPIs, creative assets, links to your work or other items you feel speak to the quality of your submission. Judges will also consider the structure, presentation, and clarity of each entry.

Each section of the entry will be scored based on the following criteria:

- Creativity

- Innovative thinking

- Consumer value

- Results related to KPIs

Entries should relate to business conducted from February 2018-2019.

The Judging Process

  1. Judges score each question within the entry form based on the outlined criteria.
  2. These are then combined to create an overall score for each entry.
  3. All judges' scores are totaled and the highest scoring entries will determine the shortlist.
  4. Judges meet to discuss the highest scoring entries and then agree on the category winner.

Confidentiality

All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.

Contact

For more information or judging opportunities, contact Kelsey Lundstrom for details.

For sponsorship opportunities, fill out this form.

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