search
Glossy Logo
Subscribe
search
Subscribe

Glossy Beauty Awards

Glossy Beauty Awards

The Glossy Beauty Awards recognize the companies transforming the beauty industry through campaigns, initiatives, products and practices. Over the years, we’ve honored industry-leading work from rhode, OLAPLEX, Lancôme and Dove.

To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here. 


Submit your entries now

Key Dates

  • Early Deadline: Oct 02, 2026
    $499 per entry
  • Regular Deadline: Nov 13, 2026
    $599 per entry
  • Last Chance Deadline: Jan 08, 2027
    $729 per entry
All deadlines end at 11:59PM PST

Subscribe for updates

Sign up to receive reminders about deadlines, tips on entering and more.

Categories

  • Beauty Product of the Year

    Recognizing the beauty product that has made the greatest overall impact on the industry, combining standout performance, consumer demand, innovation and cultural influence.

  • Beauty Tool of the Year

    Awarding the beauty tool that has most successfully combined innovation, performance and consumer impact.

  • Best Ambassador Program

    Awarding the brand with the most effective ambassador program, recognizing how it has recruited, activated and supported ambassadors to build lasting relationships and drive brand engagement, advocacy and impact.

  • Best Influencer Collaboration

    Awarding the most effective collaboration between a brand and influencer, recognizing partnerships that demonstrate creative alignment, authentic storytelling and meaningful impact with the influencer’s audience.

  • Breakthrough Product of the Year

    Awarding the beauty product that has broken new ground, introducing a compelling innovation or approach that has challenged conventions and reshaped consumer expectations.

  • Body Product of the Year

    Awarding the body-care product that has most successfully combined innovation, performance and consumer impact.

  • Color Cosmetic Product of the Year

    Awarding the color cosmetic product that has most successfully combined innovation, performance and consumer impact across lip, eye or cheek.

  • Complexion Makeup Product of the Year

    Awarding the complexion makeup product that has most successfully combined innovation, performance and consumer impact, including foundation, concealer, powder and other complexion products.

  • Dupe Product of the Year

    Awarding the beauty product that has most successfully offered a compelling and accessible alternative to a higher-priced or established product.

  • Fragrance Product of the Year

    Awarding the fragrance product that has most successfully demonstrated innovation, creativity and consumer impact.

  • Hair Product of the Year

    Awarding the hair-care product that has most successfully combined innovation, performance and consumer impact.

  • Hybrid Product of the Year

    Awarding the hybrid beauty product that has successfully bridged makeup with another category or function, from skincare-makeup hybrids to multi-use products such as lip and cheek color.

  • Men's Beauty Product of the Year

    Awarding the beauty product that has most successfully addressed the unique grooming and skin-care needs of men.

  • Nail Product of the Year

    Awarding the nail product that has most successfully combined innovation, performance and consumer impact.

  • Science-Backed Brand of the Year

    Awarding the beauty brand that has most effectively used scientific research, testing and innovation to develop products that deliver meaningful results for consumers.

  • Skin-Care Product of the Year

    Awarding the skin-care product that has most successfully combined innovation, performance and consumer impact.

  • Viral Brand of the Year

    Awarding the beauty brand that has most successfully leveraged social media to generate viral moments, drive meaningful engagement and capture widespread consumer attention.

  • Beauty Brand of the Year

    Awarding the beauty brand that has made the greatest impact on the industry through innovation, influence, growth and meaningful consumer connection.

  • Beauty CEO of the Year

    Awarding the CEO who has best demonstrated exemplary leadership, vision and performance in guiding their company to success.

  • Beauty Founder of the Year

    Awarding the founder who has best displayed excellence through outstanding and inspired work at their company.

  • Beauty Marketer of the Year

    Awarding the marketer who has best demonstrated creativity, strategic thinking, and exceptional execution in promoting beauty products or brands.

  • Best Beauty Category Launch

    Awarding a new beauty category launch that most successfully introduced a groundbreaking product or service.

  • Best Beauty Video

    Awarding the beauty brand video that most effectively captured audience attention, drove engagement and delivered meaningful results.

  • Best Brand Collaboration

    Awarding a collaboration (brand x brand) that has most successfully achieved campaign goals.

  • Best Brand/Sub-Brand Launch Campaign

    Awarding the launch campaign that most effectively introduced a new brand or sub-brand, generating meaningful awareness, engagement and momentum with its target audience.

  • Best Event

    Awarding the best execution of a beauty activation, event or event series that served as an extension of the brand.

  • Best Multi-Platform Campaign

    Awarding the campaign that has most effectively connected two or more channels to deliver a cohesive strategy and achieve meaningful results.

  • Best Online Brand Experience

    Awarding the beauty brand that has created the most engaging and innovative online experience, effectively connecting with consumers and strengthening brand engagement.

  • Best Product Launch Campaign

    Awarding a launch campaign that most successfully generated awareness of a product.

  • Best Use of Technology

    Awarding a brand whose use of new technology has most significantly enhanced the customer experience.

  • Breakthrough Beauty Brand of the Year

    Awarding the emerging beauty brand or startup that has successfully established a core following in the industry.

  • Clean Beauty Brand of the Year

    Awarding the beauty brand that has most successfully implemented clean beauty initiatives or launches.

  • Fragrance Brand of the Year

    Awarding the brand that has showcased exceptional innovation in both crafting and promoting fragrance

  • Hair-Care Brand of the Year

    Awarding the hair-care brand that has best displayed exceptional innovation and excellence in the industry.

  • Inclusive Brand of the Year

    Awarding the beauty brand that has made the most significant contributions towards inclusivity and diversity within the industry.

  • Makeup Brand of the Year

    Awarding the makeup brand that has best displayed exceptional innovation and excellence in the industry.

  • Men's Beauty Brand of the Year

    Awarding the beauty brand that has best served the unique grooming and skin-care needs of men.

  • Most Engaged Brand Community

    Awarding the brand that has built a highly engaged community around its products, services or content, fostering meaningful participation, connection and ongoing advocacy among its members.

  • Skin-Care Brand of the Year

    Awarding the skin-care brand that has best displayed innovation and excellence in the industry.

Judges

  • Alexandra Dacks
    SR. MANAGER - BRAND SOCIAL, INFLUENCER, AND AMBASSADOR PROGRAMS
    OURA
  • Vivian Weng
    BRAND PRESIDENT
    COLOURPOP
  • Valerie Robinette
    VICE PRESIDENT DIGITAL/INTEGRATED MARKETING & EDUCATION
    JOICO
  • Emily-Jean McDonagh
    DIRECTOR OF BRAND MARKETING
    BANSK BEAUTY
  • Kathleen Dunlop
    CHIEF MARKETING OFFICER, BEAUTY & WELLBEING NORTH AMERICA
    UNILEVER
  • Julianna Dahbura
    FOUNDER
    DECO BEAUTY
  • Tammy Holford
    DIRECTOR OF CREATOR PARTNERSHIPS
    ROUTINE WELLNESS, INC
  • Sarah Lee
    CO-FOUNDER AND CO-CEO
    GLOW RECIPE
  • Chris Salgardo
    GROOMING EXPERT & FOUNDER
    ATWATER
  • Kevin Niehoff
    CO-FOUNDER
    PRETTYBOY
  • Tisha Thompson
    FOUNDER & CEO
    LYS BEAUTY
  • Diana Memedi
    HEAD OF RETAIL STRATEGY
    WINKY LUX
  • Erin Sale
    CMO
    MURAD
  • Annie Jackson
    CEO & CO-FOUNDER
    CREDO BEAUTY
  • Alaïs Torres
    AVP GLOBAL DIGITAL & E-BUSINESS
    URBAN DECAY
  • Greg Starkman
    FOUNDER & CEO
    INNERSENSE ORGANIC BEAUTY
  • Colette Laxton
    CO-FOUNDER
    THE INKEY LIST
  • Carley Caldas
    VICE PRESIDENT, BRAND MARKETING & MEDIA
    EOS PRODUCTS
  • Sogole Kane
    DIRECTOR OF GLOBAL MARKETING COMMUNICATIONS
    TOO FACED COSMETICS
  • Nathalie Banker
    HEAD OF US COMMUNICATIONS
    NO7 BEAUTY COMPANY
  • Olya Bar
    HEAD OF DIGITAL STRATEGY & COMMUNICATIONS
    TWISTED LILY
  • Camille Barreto
    CEO
    WE ARE ME COSMETICS
  • Sara Jensen
    CO-CEO AND CO-FOUNDER
    HUGH & GRACE
  • Alison Slater Ray
    PRESIDENT
    ASR BEAUTY
  • Leslie Ann Hall
    CEO AND FOUNDER
    ICED MEDIA
  • Philip Atkins
    FOUNDER
    PHIDEL DIGITAL
  • Geoffrey Goldberg
    CO-FOUNDER & CHIEF CREATIVE OFFICER
    MOVERS+SHAKERS
  • Asha Shivaji
    CEO AND CO-FOUNDER
    SEEME INDEX
  • Toral Patel
    VP OF MARKETING & E-COMMERCE
    KOPARI
  • Maureen O’Boyle
    HEAD OF OPERATIONS
    DE-YAN
  • Michael Marquis
    CEO
    RAW SUGAR LIVING
  • Viktoria Hamberger
    CREATIVE PARTNER
    POND DESIGN
  • Geoff Cook
    PARTNER
    BASE DESIGN
  • Raven Walker
    VP, CLIENT PARTNERSHIPS
    COLLECTIVELY
  • McKenzie Turley
    FOUNDER
    IBE / GOLDIE LOCKS
  • Akanksha Tandon
    HEAD OF PRODUCT DEVELOPMENT
    SKIN RESEARCH INSTITUTE
  • Jeriel Sydney
    FOUNDER
    FABLERUNE
  • Justin Gardner
    FOUNDER
    ACTIVE SKIN REPAIR

Past Winners

  • Benefit Cosmetics
  • Biossance
  • The Body Shop
  • CeraVe
  • COTY
  • Dermalogica
  • Dove
  • e.l.f. Cosmetics
  • eSalon
  • Glow Recipe
  • IPSY
  • Kinship
  • NATIVE
  • Neutrogena
  • Sephora

Judging Criteria

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

Judging Process

Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.

Confidentiality

All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.