For the vast majority of respondents, optimizing e-commerce channels is the most important step. As more and more people move to shopping online, retailers of all types are trying to make sure their e-commerce and delivery channels are optimized -- as wine seller Winc’s co-founder Brian Smith said during a...
The coronavirus crisis has changed how brands and retailers spend marketing money. The vast majority of campaigns are on hold or canceled -- 73 percent of buyers said brands are now “pausing” campaigns while they assess their next moves.
Temporarily, respondents said they would be “leaving” or reducing the use of nearly every single retail channel, except mass retail stores. The majority of respondents were leaving pop-up shops, shop-in-shops, permanent brand stores, as well as “retail-as-a-service’ platforms.
Alex is a 22-year-old social media manager for a startup. Six months ago, while standing in a crowded No. 3 express train on the way to work, he had a panic attack.
David Dobrik, a 23-year-old YouTuber with 15.9 million subscribers, changed the way SeatGeek works with influencers by convincing the company to be a character in his videos. Since then, Dobrik has been able to use that content to get other brands, like EA Games, to do the same thing. Dobrik...
Gen Zers have shown a penchant for activism — from climate change to gun control to other examples of a conscience. They’re changing how media is created and consumed, they shop differently from generations preceding them, and they are pushing workplaces and workforces to change. In this latest issue of...
In this issue of Digiday magazine, we take a new approach to our examination of these industries. We take a step back to look at exactly how the way we work, live and shop today is changing the industries we cover, and the wave of cultural forces that are affecting...
Kiehl’s is using artificial intelligence and text messaging in its fight against Amazon. The cosmetics brand, which does the majority of its business through its own Kiehl’s-branded stores and on Kiehls.com, is now using text messaging as a way to keep customers coming back.
Julie Zerbo launched The Fashion Law six years ago and has since become a keen observer of the vagaries of the market. "One thing I've noticed is that fashion largely is sustained by big media circuses," said Zerbo on this week's Glossy Podcast.
