When Béis first launched in partnership with incubator Beach House Group, Mitchell and her team weren’t sure how many products the brand would have. The company's product strategy has since shifted several times in 13 months. Originally Béis planned on having one collection that would slowly build over time, but...
In 2011, Agrawal co-founded Thinx, a company that makes underwear made to be worn during the menstrual cycle. Amid allegations of sexual harassment, which were later settled without admission of wrongdoing, Agrawal stepped down as CEO of Thinx in March 2017. Agrawal's focus has since shifted to her venture, Tushy....
Cynthia Rowley is pivoting its business model from wholesale to direct-to-consumer, in an effort to remain relevant as consumers' expectations change. Currently, 75% of Cynthia Rowley's sales are DTC and it has 10 stores. Before it began actively shifting to a DTC model in 2017, it was 25% DTC and...
Three years since its launch, Good American has expanded its focus while setting a new standard for size inclusivity.
Corporate feminism -- which caters to wealthy, white women, and neglects diversity and inclusion -- has been more visible than ever since the 2016 presidential election.
Many brands are hopping on the “female empowerment” bandwagon. But while some brands are solely focused on money, some are trying to make a difference.
The activewear brand will launch content marketing platform The Recreationalist today, which will include a blog and a zine, with the goal being for it to evolve in the coming year.
Glowbar only offers 30-minute treatments that are at the intersection of a dermatologist and a spa. It is positioned across the trifecta of today's consumer needs: efficient, effective and accessible.
To become a Rhone Rewards member, customers must take a brief quiz meant to give them a personalized shopping experience catered to their style, interests and size preferences. They're asked questions like, "How often are you wearing activewear?" or "How often are you traveling?"
