According to Anushka Salinas, Rent the Runway’s chief revenue officer, 94% of the company’s customers are acquired organically, while the rest come through paid marketing initiatives. Salinas said that those user-driven mechanisms – social content as well as customer reviews – has helped normalize Rent the Runway’s business model more...
Supermaker, which launches today, is a new media site founded by Schmidt and Cantino. It's focused on telling the stories of entrepreneurs, particularly women and people of color who are launching consumer brands with a “conscious agenda,” and sharing career and business advice around topics like raising investment funding and...
Today, we’re excited to introduce Modern Retail, Digiday Media’s new publication covering the ins and outs of retail’s reinvention. Modern Retail is on the frontlines of the industry’s ongoing shift, from Amazon’s increasing influence to the combined force of the direct-to-consumer upstarts.
Digital brands thought they could go it alone in retail. Most of them were wrong.
As brands push for more direct sales and customer connection, the business model for middlemen has had to pivot as well.
Sneaker brand Allbirds is breaking out of its Silicon Valley shell thanks to an aggressive international expansion strategy.
With platforms as the new formidable facilitator between brand and audience, direct-to-consumer brands are diversifying their strategies by building new technologies themselves, lessening their spend on Facebook, diversifying their media mix and relying on traditional components of retail and retail media -- wholesale partnerships, stores, even direct mail -- to...
Although The Arrivals launched in 2014 as a direct business on the premise that it would leave out the wholesale middlemen, founder Jeff Johnson predicts now that wholesale will eventually account for 20 percent of the company’s revenue. It wasn’t an overnight decision.
It’s no longer enough for a fashion brand to be just that: a brand. They have to be retailers. Brands up and down the fashion ladder, from Michael Kors to Milly, from Alice + Olivia to Theory, from Acne to Vince, from Burberry to Gucci, are focusing business efforts not...
