Emma Sandler is a senior beauty and wellness reporter.
Cult Beauty, which sells via e-commerce only, is based in the U.K. and serves a predominantly European customer base.
According to Perfect Corp. its technology has shown a 400% increase in sales conversion online and a 200% conversion in-store, and return rates decrease by 8%.
A Fresh Take, hosted on a dedicated micro-site, features short-form audio content by beauty industry guests. The under-15-minute audio episodes are accompanied by a caption about the 30 commitments the brand's announced throughout the last 12 months via social media. The commitments focus on topics including forwarding diversity and body...
Since L’Oréal-owned Kiehl’s joined TikTok with its own account in January 2021, a “huge part” of the brand’s marketing investment is currently geared towards TikTok.
Cetaphil found that 70% of Americans self-diagnose as having sensitive skin, and claim symptoms like dryness, irritation, roughness and tightness. Cetaphil wants to become the go-to brand for that large consumer base, as does every other brand that has jumped on the sensitive-skin bandwagon.
Some of the expected changes include revised packaging, lower price points, new formulations for products, like a lavender-infused hair oil, and expanded distribution.
Between the participating brands, which include Versed, Youth to the People, Nécessaire and Uoma Beauty, the call to action will reach over 50 million social media followers. Several brands, including Versed and Youth To The People, are also shutting down their e-commerce sites for the day.
On September 19, Degree launched a new campaign starting with ad placement in The New York Times print edition. Written as an open letter to the fitness industry, the ad takes aim at the lack of representation for people with disabilities.
Co-washes, sometimes called co-conditioners or cleansing conditioners, are conditioners used to wash the scalp and hair, in lieu of shampoo. Popular among curlier hair types or those with extremely dry hair, co-washes help hair retain its moisture and remain healthy and more resilient.
