NOV 16, 2018
The new clean skin-care brand, the name of which has not been disclosed, will have "accessible” prices and launch in 1,500 unnamed retail doors (and a total of 2,000 within two years). It will be followed in early 2020 by a prestige color cosmetics brand.
NOV 08, 2018
Very Good Light, which has grown 200 percent year-over-year to over 1.7 million impressions a month across it website and social channels, sees the limited sale as an opportunity to not only test its own brand equity but also as a proof of concept for the genderless beauty category.
NOV 07, 2018
Tech companies such as Facebook and Amazon have also been working more closely with beauty brands, and this partnership comes at a time when Google has also stated plans to dominate the voice assistant category.
NOV 07, 2018
The two new Jellysmack video series, called “Boys Do It Too” and “Crowned Ladies” were inspired by the popularity of similar videos on Facebook and Instagram. The company saw the opportunity to create relevant content for men and black women -- two niche and traditionally underserved beauty groups.
NOV 06, 2018
Direct-to-consumer hair care brand Function of Beauty is launching its first product -- a purple shampoo to combat brassiness in blonde hair -- since the company began in 2015, and is touting it as a testament to deep insights it is able to gather from its highly specific customer data. To date, the company has seen nearly 6 million unique website visitors and over 5 million quiz takers.
NOV 05, 2018
Kristin Ess, who has 479,000 followers on Instagram, is not the only influencer Target has worked with, but its previous partnerships more often relied on people who have built their influence outside of social media specifically. The Kristin Ess partnership is tapping into not only the booming hair styling tool market, which is expected to grow to $19.6 billion globally by 2024, but also the power of social media-born influencers for product development and dissemination.
NOV 02, 2018
Much in the way that fashion has gone through upheavals and paradigm shifts in the past decade -- like Lululemon bringing athleisure to the masses or how the luxury market is now enamored with casual streetwear -- so is beauty, increasingly blending into wellness and vice versa.
NOV 01, 2018
Called Hers, the brand is directly modeled after Hims -- offering telemedicine services and non-prescription hair and skincare products -- but geared towards women. This includes access to birth control pills; a prescription strength retinol cream, acne cream and Melasma corrector cream; Addyi for hyposexual desire disorder; and minoxidil for hair thinning and a conditioner.
OCT 31, 2018
Artisinal fragrance creators such as Etat Libre d'Orange are influencing a $49 billion global industry.
OCT 30, 2018
While fellow clean beauty retailers like Follain and Credo Beauty are continuing their breakneck pace of brick-and-mortar expansion amidst a booming natural beauty market that reached $1.3 billion in sales in 2017, The Detox Market is pumping the brakes.
Get news and analysis about fashion, luxury and technology delivered to your inbox every morning.