JUL 23, 2018
As the fashion and lifestyle director of Shape magazine, Brooke Ely Danielson has had the task of leading the Meredith-owned publication’s lifestyle coverage through both a redesign and cultural shifts regarding fitness, body positivity and wellness.
JUL 12, 2018
While hypebeast culture likely isn't the first thing that comes to mind when talking about Anna Wintour, the Vogue editor just teamed up with Nike on two pairs of limited-edition Air Jordan sneakers.
JUL 12, 2018
At just under four months old, H&M’s new millennial-centric brand Nyden is already shaking things up within the Swedish retailer with a campaign that uses Instagram polls and influencers to inform design.
JUL 11, 2018
After months of experimenting with in-store features that merge physical and digital -- including “buy online, pickup in store” and mobile point of sales -- Old Navy has rolled out capabilities nationally in an effort to increase sales.
JUL 10, 2018
Coming on the heels of its expansion into menswear and intimate apparel, Stitch Fix is rolling out a much-anticipated styling service for children today, in advance of the back-to-school shopping season.
JUL 05, 2018
Fashion and beauty brands have long used cause marketing tactics to sell products, but in recent years they have increasingly turned to Pride Month as a springboard for profit, to both the delight and frustration of shoppers.
JUL 03, 2018
After seeing the success of peer-to-peer sellers like Poshmark and rental companies like Rent The Runway, emerging startup DesignerShare is conjoining the two to see if it can reap the benefits.
JUL 02, 2018
Moroccanoil is celebrating its tenth anniversary this year, marking a decade of taming finicky tresses. Co-founder Carmen Tal shared a recent day in her life, meeting with Moroccanoil department heads, checking in on her children living around the world and spending some quality time with her dogs.
JUN 29, 2018
While most consumers still aren't turning to Amazon Alexa to order a new pair of heels or a handbag, voice commerce on mobile apps and services is on the rise.
JUN 28, 2018
The devious tactic of purchasing followers and likes to boost clout is nothing new for influencers, but new technologies are identifying ways to help brands sniff out fraudulent behavior.
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