Byrdie, Pangea Organics and Indē Wild are Glossy Beauty Awards finalists

The 2022 Glossy Beauty Awards honor the brands and influencers setting the standard for marketing and business innovation across the beauty industry. This year’s finalists have shown how to effectively use influencer partnerships, social platforms and community engagement to drive brand loyalty. Concurrently, nominees have successfully made sustainability, emerging platforms and CSR core parts of their business.

Among this year’s entries, Byrdie showcased using social media and video to deliver consumers digestible, educational content and drive home its commitment to promoting inclusive, diverse beauty standards. The beauty and style website is nominated for Best Use of Instagram for using the platform to uphold its social media diversity pledge, making the account an inclusive inspiration board promoting content from creators of different skin tones, hair textures and gender identities. The company is also nominated for Best Use of Video for its Crowned video series, exploring the history and cultural significance of Black hairstyles.

Pangea Organics, which specializes in plant-based skin and body care products, is nominated for Best Sustainability Initiatives for creating and maintaining a culture and business that genuinely prioritizes sustainability. The brand recently launched a body care collection made with 100% plant-based bioactives and stored in fully sustainable packaging that is plastic-free and recyclable. Pangea Organics also sources its ingredients from more than 50 organic farms around the world and provides customers with complete transparency about the ingredients used in each product, 

In the increasingly crowded field of beauty startups, skincare brand Indē Wild is a standout because of its unique use of Ayurvedic superfoods and its mission to empower, educate and advocate for people who struggle with common skin issues. Nominated for Best Breakthrough Beauty Startup, the brand, founded by Diipa Büller Khosla, is supported by an all-women board consisting of dermatologists, Ayurvedic doctors and practitioners, senior research and development experts and a Ph.D. student in chemistry. Within three months of launching with two SKUs on the market, Indē Wild has achieved a 21% customer retention rate with no marketing spend.

As we wait to see which entries Glossy judges will select for their winning roster, here’s a look at all of our finalists below: 

Beauty Brand of the Year
Peace Out Skincare
Rare Beauty
Tower 28

Beauty Influencer of the Year – Presented by Glossy Pop
Elaluz by Camila Coelho
Patrick Starrr
Yasmin Maya

Best Brand Collaboration
Alamar Cosmetics x Disney’s Encanto – Disney’s Encanto Colección by Alamar Cosmetics
Caress & IFundWomen of Color – Launch of the Caress Dreams Fund
e.l.f. Beauty, Chipotle, Movers+Shakers, D1A, Shadow
Floral Street and Van Gogh Museum – Sunflower Pop Eau de Parfum
OPI X Xbox

Best Brand or Sub-Brand Launch Campaign
Gillette Venus, Grey NY, Townhouse, Carat, Marina Maher Communications
Sol de Janeiro – Launch of Brazilian Crush Fragrance Mist Collection

Best Breakthrough Beauty Startup
Common Heir
indē wild
Jaxon Lane
LilaNur Parfums
ME Cosmetics

Best Breakthrough Wellness Startup
Kate McLeod
Launch of Kroma Wellness
Womaness Breaks Through Menopause Barriers

Best CSR Initiative
Innersense Organic Beauty Mission In Action
Klorane Botanical Foundation
The Body Shop
Unilever & Weber Shandwick – TRESemmé Future Stylists Fund

Best Digital Event
L’Oréal Professionnel
Maybelline New York – Brave Together Mental Health Panels
OPI X Xbox
Valdé Beauty

Best E-Commerce Experience
ella+mila & Justuno
Kosas – Try-Outs E-Commerce Initiative
Launch of The Outset
Sephora: E-Commerce Innovation

Best Influencer Partnership
belif x Artisan Council – Tiny Hands, Total Hydration Campaign
Canada Goose – Live In The Open
Edelman & Dove – The Naked Truth
eos x Mischief @No Fixed Address – Cooch Blessings Campaign
Glow Recipe x Mikayla Nogueira
Laura Geller Beauty
philosophy #boostofhope campaign
Sally Beauty- YOU by Sally

Best Multi-Platform Campaign
Billion Dollar Boy x SK-II – Beauty Circle MPS 1.0: Power of Pitera
Gillette Venus, Grey NY, Townhouse, Carat, Marina Maher Communications
TULA Skincare

Best Omnichannel Experience
Ideal Image – Becoming North America’s #1 Aesthetics Brand through an Omnichannel Experience
Madison Reed
Sephora: Innovating the Omnichannel Experience
TULA Skincare
Ulta Beauty

Best Product Launch Campaign
KVD Beauty
Olive & June launch of The Instant Mani Press-on Nails
Scotch Porter: Nourishing Beard Mask Launch Campaign
Skin by Dr. Simran Sethi

Best Strategy Pivot
Gillette Venus, Grey NY, Townhouse, Carat, Marina Maher Communications
Lasio Professional Hair Care- Launch of Lasio Mobile Keratin
Merkle and Neutrogena – 2021 Holiday Engagement
Sephora: SEPHORiA
TOMS – New Impact Strategy

Best Sustainability Initiative
Act+Acre Cold Processed Method™
Air Company – Air Eau de Parfum
REN Clean Skincare – First Aluminum Sample Pack

Best Use of an Emerging Digital Platform
Stella Rising and jane iredale
Vaseline Launches See My Skin

Best Use of Customization
Function of Beauty
Prose Custom Root Source – Hyper-custom hair growth supplement
Sephora: Live Beauty Help

Best Use of Instagram
Coconu – Launch of Scheduling Sex Campaign
Evolved by Nature- Creating New Molecules for a Healthier Future

Best Use of Liveshopping
Beekman 1802
Three Ships Beauty
Too Faced
Treslúce Beauty

Best Use of Technology
L’Oreal, Urban Decay & Jebbit Zero-party Data Platform – Halloween Look Finder Interactive Quiz
Omnilux CLEAR™ Launch
PROVEN Skincare
Sephora – Creating an Equitable Shopping Experience with Color iQ

Best Use of TikTok
belif x Artisan Council – Tiny Hands, Total Hydration Campaign
Dermalogica Clear Start
eos x Mischief @No Fixed Address – Cooch Blessings Campaign
KVD Beauty
Sally Beauty- YOU by Sally
Too Faced

Best Use of Video
Billion Dollar Boy x SK-II – Beauty Circle MPS 1.0: Power of Pitera
Byrdie – Crowned
Gillette Venus, Grey NY, Townhouse, Carat, Marina Maher Communications

Breakout Clean Beauty Brand of the Year
Glo Skin Beauty
Kate McLeod
MONDAY Haircare
Three Ships Beauty

Founder of the Year
Amy Liu, founder and CEO of Tower 28
FEKKAI, Frédéric Fekkai
Deepica Mutyala, Founder & CEO of Live Tinted
Enrico Frezza
Kimberly Shenk, CEO & Co-Founder of Novi Connect
Olive & June Founder/CEO Sarah Gibson Tuttle
Olowo-n’djo Tchala, founder of Alaffia

Most Engaged Brand Community
MONDAY Haircare
Rare Beauty
The Byrdie Collective, Byrdie
The Honey Pot Company
The INKEY List

Wellness Brand of the Year
HUM Nutrition
Sunday II Sunday
Thorne HealthTech – The Most Trusted Name in Personalized, Scientific Wellness

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