With two nominations, Burberry leads the pack of 2017 Glossy Awards finalists.
The awards, which will be presented for the first time this year, honor the brands, media companies and technology firms currently transforming the fashion, luxury and beauty industries. In all, 60 finalists have been selected across 16 categories, including “Best Breakthrough Startup,” “Best Use of Instagram by a Brand” and “Best In-Store Tech.”
Burberry’s holiday campaign is up for “Best Campaign by a Traditional Fashion Brand,” while its holiday film,”The Tale of Thomas Burberry” — in which Domhnall Gleeson plays the brand’s founder — is up against Tommy Hilfiger’s Tommy x Gigi New York Fashion Week video for “Best Use of Video by a Fashion Campaign.” For its #LoveNotLike Snapchat campaign, which coincided with the launch of its affordable Return to Tiffany Love line, Tiffany & Co. earned a “Best Use of Snapchat by a Brand” nomination. In the beauty category, CoverGirl received a “Best Use of VR/AR by a Beauty Brand” nod for its BeautyU app, which recommends personalized products based on a user’s beauty habits.
The full list of finalists are listed below.
Best In-Store Tech
Best Influencer Campaign
Who What Wear & Adidas – “Fashion Forward”
Giorgio Armani Fragrances and Beauty & Fohr Card – Sky di Gioia #ShareMyJoy
Viktor & Rolf & Fohr Card – #FlowerBomb
Collectively & Old Navy – “50 Styles, 50 States”
Church & Dwight, Maxus, Edelman/DJE Holdings, Colangelo and DEFY Media – “Nair For The Next Generation“
Best Campaign by a Beauty Brand
Quartz, Hugo Boss & Starcom Mediavest Group – “The Scent”
Hourglass & Gates – Vanish Seamless Finish Foundation Campaign
Ideas That Evoke & Wella Professional – Education NATVA
Ideas That Evoke & Wella Professional – MyWellaStore.com
Marc Jacobs with Sweden Unlimited & COTY – Daisy Daze Spring Campaign
Best Use of VR/AR by a Beauty Brand
YouCam Makeup App by Perfect Corp.
Sephora & ModiFace – “Sephora Virtual Artist”
L’Oréal & McCann New York – Makeup Genius App
CoverGirl & Girls Who Code – BeautyU App
Best Use of Social by a Beauty Brand
Elizabeth Arden & Iced Media – “From the Desk of Liz”
Milk Makeup with Sunshine Sachs – #BlurTheLines
NYX Cosmetics & Olapic
Miu Miu by Coty – “7 Holiday Sins”
La Mer & iProspect – “La Mer Moments“
Best Use of Snapchat by a Brand
Rent the Runway – “Virtual Try-On”
Everlane, Derris & Co & Sweet
Tiffany & Co. – #LoveNotLike