As online-only beauty company DermStore looks to differentiate itself within the crowded digital space, the retailer has focused on commerce content to grow its business.
The new clean skin-care brand, the name of which has not been disclosed, will have “accessible” prices and launch in 1,500 unnamed retail doors (and a total of 2,000 within two years). It will be followed in early 2020 by a prestige color cosmetics brand.
Equinox is looking to expand its beauty and wellness presence. This week, the luxury fitness gym debuted its first-ever Holiday Gift Giving Suite, which features product collaborations from beauty and wellness brands like Uma Oils, Starskin and Welleco, among others. This expanded beauty and wellness merchandising assortment is Equinox’s first sold products in their gyms since debuting Kiehl’s skin-, body- and hair-care items for sale and in locker rooms in 2009.
The plus-size department is a dying concept, as emerging brands catering to the size range are going the direct-to-consumer route.
The idea behind the new search feature is that customers will “go down the rabbit hole,” searching for products, being inspired by what products are shown alongside the originally searched-for ones, which in turn inspire further searching and purchasing. This is meant to build a sense of personalization that accrues over time as customers narrow down what they are looking for.
Italic’s business model opens up some interesting questions about consumers’ relationship with luxury and brand names. If you can buy a bag made by the same people who make Prada bags, using the same material Prada bags are made from, in the same place where Prada bags are made, is it not just as good as a Prada bag?
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