Aveda is hoping to make some waves — and curls and coils — with the reintroduction of its Be Curly Advanced collection, which has been reformulated. To bring the collection back to life, the 46-year-old brand has tapped its first celebrity ambassador, Antonia "Toni" Gentry.
To measure the impact influencers have on consumers’ purchasing behaviors, Glossy+ Research analyzed the levels of engagement influencers who made waves in 2023 received on their sponsored Instagram and YouTube posts, as well as the…