Thanks to social media offering new levels of transparency and accessibility, the average consumer has never been more knowledgeable about fashion, or marketing. Luxury e-tailer Ssense spotlighted both of these truths with its viral spring 2024 kidswear campaign.
On this week’s Glossy Podcast, Seth Weisser and Gerard Maione discuss how luxury brands’ extreme exclusivity is impacting their business. They also talk about the success they’ve seen with livestream shopping since opening a dedicated studio last year and the ways they’re ensuring WGACA stands out as new competitors flood...
The fragrance brand Fine’ry is saving “hundreds of thousands, if not millions” of dollars by exclusively using generative AI to create campaign videos.
“People’s biggest misconception has been that resale won’t break even, let alone make margin — and yet, we’re seeing some brands’ [resale programs] achieve double the margin of their core business. And we have brands where [resale] is more profitable than their full-price business. There are now proof points from...
Early this month, Free People managed to do the seemingly impossible in 2024: It achieved virality via a still image posted on Instagram.
Soon, if you can dream it, you can wear it. That’s according to executives from Google and ThredUp, while speaking with Glossy at Shoptalk about their pending, AI-enabled site search updates.
2023 was a big year for travel bag brand Béis. On top of celebrating five years in business, it reached $200 million in annual revenue, marking a 180% increase year-over-year. But, based on plans shared with Glossy by Béis president Adeela Hussain Johnson, 2024 is set to be even more...
Among luxury e-commerce players, which have experienced shakeups and declining sales over the last year, Germany-based Mytheresa has proven an exception — and its U.S. business is driving much of that success.
Top spenders don’t have time to shop, let alone take part in the exclusive experiences brands and retailers are offering to retain their business. That’s the proven theory of a growing, pandemic-born retail company shaped by fashion veterans. By specializing in convenience — namely, by catering to personal shoppers — In-Seam is...